LinkedIn Advertising Agency

Boost your business potential and outreach with personalised LinkedIn ads from StraightIn…

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286,457

Leads Generated

28.6M

Connection Requests Sent

6,851

Linkedin Outreach Campaigns

What is LinkedIn Advertising?

Advertising That Grabs Attention, Keeps It & Converts It.

LinkedIn advertising is a paid tool that businesses can use via the platform to promote their business’s products/services – typically to other businesses.

Essentially, companies can create and run paid ad campaigns that target the criteria of their specific audience (for example, their age or location), facilitating a more refined marketing approach.

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What are the different types of LinkedIn ads?

01

Message Ads

Sometimes known as InMail messages, message ads appear in the messages of a recipient’s inbox. Looking like a personal message, these ads can help engage leads as they blend in with regular LinkedIn messages (and therefore look less salesy).

Ads can be targeted on both desktop and mobile devices, charged differently for different types of ads & include a call to action button.

These messages are also only sent when a user is actively online, so have a higher chance of being seen by the business’s target audience.

03

Lead Gen Ads

As the name suggests, they’re created with the purpose of engaging high-quality leads. These ads utilise lead generation forms to obtain contact details.

They’re already filled in with the user’s profile data, easy to use and sent to campaign manager to be collected as a lead, showing the efficacy of a campaign.

With them, you can grow your email list and encourage the conversions of more customers than they would have without a targeted ad campaign.

04

Test Ads

With only a headline, a small amount of text and an image., these brief ads can still have impact. They typically appear on the right of the LinkedIn desktop feed, or at the top of it.

Text ads are often cheaper and can reach larger audiences as they have detailed targeting options. The ads help your brand stand out as they are delivered in an uncluttered environment.

05

Dynamic Ads

Dynamic ads are a type of LinkedIn ads that change to match the interests of the user. They work by collecting, analysing & generating content based on user data.

There are a variety of dynamic ads that can be used, such as dynamic social ads, dynamic display ads, and dynamic podcast ads.

Advanced Tools and Expertise

Advertising on LinkedIn can be a minefield, especially if you have little experience in doing so. This is why it helps to have a team of experts on your side, like the experienced marketers at StraightIn.

When partnering with a LinkedIn advertising agency, you’ll have access to advanced tools and extensive knowledge. You can relax knowing your company’s LinkedIn advertising is left in the hands of experts.

Cost-Effective Campaign Strategy

Since you’ll be working with a team with years of experience in LinkedIn advertising strategies, they’ll be used to leverage the platform’s varied targeting techniques to ensure your brand is positioned in front of the right audience.

Ultimately, this helps to provide you with a more cost-effective approach since you won’t be wasting money on a strategy that isn’t refined and targets the wrong people.

A/B Testing & Data-Driven Monitoring

Another advantage of partnering with a LinkedIn ad agency such as StraightIn, is that we make it our business to perform A/B testing. We can get an idea of precisely what LinkedIn ad strategies will work, and what ones won’t.

What’s more, we’ll track performance so we can monitor these campaigns in real time, making adjustments where we see fit.

Awareness & Engagement.

The beginning of every customer journey is awareness.

With 90% of decision-makers never answering a cold call, it can seem difficult to get a foothold in the market. However, 75% of B2B buyers use social media to make purchasing decisions. There’s no better way to start your prospect’s journey than with a well-targeted ad directly on their feed.

Lead Generation

LinkedIn works best when generating leads. 62% of B2B marketers say LinkedIn generated twice the number of leads than any other social platform, making it an essential tool in your marketing repertoire.

With built-in lead forms that autofill prospects’ details, including email addresses, phone numbers, and social links – the only thing you need to succeed is a compelling lead magnet to stop your target buyers mid-scroll.

Manual vs Automated LinkedIn Outreach — Which Delivers Better B2B Leads in 2026?

Joseph Brown29 min

LinkedIn Advertising Agency FAQs

How does the paid ads funnel work?

Because of the speed of paid ads, you can go to market with them fairly quickly, so it’s easy to get caught up in the size of your audience and miss the vital steps of creating a high-performance strategy.

We recommend following the ads funnel: leveraging a 3 step campaign structure that builds awareness, consideration, and engagement in your target market.

How do we know this approach will work?

Boasting a low-cost service, StraightIn’s LinkedIn paid ads strategy helps to boost your presence within your industry, increase engagement, and generate interest with ideal prospects.

We’re a tried and tested ads agency, with over 100 4- and 5-star Trustpilot reviews. You can be assured that we’ll create a tailored LinkedIn ad strategy that captures the attention of your audience, whilst utilising our real-time monitoring to adjust our approach where necessary.

Do you use automation in your advertising?

Automation can make mundane tasks much simpler, but when it comes to LinkedIn, it can be heavily penalised. As a result of its usage, you could lose access to your profile.

At StraightIn, we only use AI with your permissions and transparently in ways that don’t break any rules of engagement on LinkedIn. We use our existing knowledge and experience to create ad campaigns, manage them and evaluate our successes and challenges, so we can refine our approach immediately.

How do you use advertising to engage new clients?

We make it our business to engage authentically with new prospects, so you can get the best possible leads. We don’t forget about your old leads either, as they still have the potential to convert.

Nurturing both old and new leads puts your business in the best position for increased conversions, so you can foster new business connections without all the hassle.