Powered by Technology. Driven by Experience.
At StraightIn, we grow alongside you, with the aim of ensuring your LinkedIn marketing strategy provides the success your business deserves.
With offices in Manchester, Chicago, Skopje, and Singapore, our combination of smart technology and real human insight guarantees high-performing LinkedIn campaigns that connect, convert, and grow your business.
We were one of the first agencies to challenge the status quo on LinkedIn. Today, we’re leading the next wave – using technology with the intention to amplify, not replace, our expert-led approach. Every campaign is shaped by years of experience, built on proven strategies, and guided by people who know what it takes to succeed on LinkedIn.
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Our LinkedIn Marketing Services
From profile optimisation and personal branding to targeted outreach and paid advertising, we build every strategy around your goals, creating real connections and generating leads that matter. Check out our LinkedIn marketing services below…
Profile Enhancement
Our profile enhancement service helps improve your LinkedIn profile with the aim of providing you with the best chance of visibility. Whilst we optimise your content and profile structure, you’ll notice that what you offer resonates with your audience much more, and increases the likelihood of conversions occurring.t Goes Here
Audience Identification
To identify prospects, our lead generation experts will start by defining your business’s common customer personas or profiles. In other words, they focus on key factors such as the common industries, pain points, needs, and locations of these customers to establish who specifically you need to target and how.
Personalised Connections
Create a memorable first impression with personalised LinkedIn connection messages crafted by StraightIn. Our strategy uses engaging introductions designed to appeal to your target audience and open the door to meaningful conversations and valuable appointments.
Conversation Management
Your ConteAs well as initial outreach, we manage conversions with your prospects. We don’t just leave them to go cold, we nurture them to engage with your network by finding out exactly what makes them tick. Whether it’s interesting content or a reminder of your products/services, we’ll help build relationships with prospects that last.nt Goes Here
Content Marketing
We draft and curate expert-led thought leadership articles, materials, and other posts to further highlight your expertise and position you as an innovator in your industry. As we keep your audience informed, engaged, and aware with our content marketing, we’ll also encourage them to develop trust in your brand and increase the likelihood of them converting down the line.
Outreach Campaigns
We actively monitor cold leads to re-engage with them and convert them into leads. Through our process of precise, targeted outreach and compelling content, we re-ignite stalled prospects and turn cold leads into opportunities to convert.
LinkedIn Paid Advertising
At StraightIn, we also offer paid LinkedIn advertising services to further maximise your reach. We create and oversee LinkedIn ads, ensuring they are crafted with copy that intrigues your audience and promotes your services in a way that encourages lead generation.
Why StraightIn?
You’ve probably come across a variety of different businesses when it comes to your search for the perfect LinkedIn marketing agency. If you’re struggling to find the right one for you, check out some reasons that set StraightIn apart from the rest below:
Local roots, global connections
We have clients all over the world, but that doesn’t mean we don’t offer the attention and consideration that you find in small agencies. At the end of the day, your happiness is our top priority – which is why we listen and identify your needs so we can understand how best to get to work. We strive for success, but we’ll always communicate the real results to you, allowing us to consistently improve our strategy in real time.
Leads that convert, not just clicks
Your competitors might be attracting leads, but if they aren’t getting them to convert – there’s no point in having them in the first place. At StraightIn, we know what it means to engage with high-quality leads. We adapt our strategies to suit the preferences of each lead – it’s how we increase their likelihood of converting.
Your team from day one
We know that working with an agency can be daunting – sometimes you can feel like just a number. But when you work with StraightIn, you’ll see this is the opposite of our ethos. Our clients are our priority, always. We assign a dedicated account manager to each client we onboard and ensure that our teams thoroughly communicate the best strategies, as well as any results, throughout our entire relationship.
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Our Process
So, what does a LinkedIn marketing strategy involve?
Typically, there are five steps needed to achieve success via this platform, including:
We target
First things first, we must identify exactly who your target audience is. You can do this by creating customer/client personas or profiles to better understand exactly what your ideal prospect looks like. For example, you might ask yourself:
- What age bracket do they belong to?
- Where are they located?
- What industries do they work in?
- What challenges do they face?
The above will help you better understand exactly how to communicate and engage with your prospects, offering you a higher conversion rate. This is because you can really take the opportunity to empathise with your audience and find clarification in what service/product they’re looking for – so you can help improve their business by providing them with it.
We strategise
Having identified who your target audience is, the next step in your lead generation process is devising an outreach campaign. In other words, it means confirming how you will approach leads and encourage them to use your business and its products/services.
In the context of LinkedIn, you might do this by sending connection messages or even InMails to your prospects.
We engage
Now you’ve finalised your target audience and strategy/campaign, it’s time to engage and nurture your leads. What does this look like exactly? Well, as mentioned, it means interacting with potential customers by engaging them with information on your products/services that could entice them into converting.
Nurturing your leads simply means building a relationship with them throughout their buying journey, with the hopes of guiding them toward a purchase decision.
We drive conversions
Next, you’ll need to follow up with your leads so you can remind them of your offering and encourage them to make a choice regarding a purchase.
Following up and nurturing leads will hopefully lead to a conversion, which means sales for your business.
We report
Now we’ve run our campaigns, engaged with prospects, and nurtured leads, we need to evaluate what went well during this period – and what didn’t.
To do so, we’ll report on related metrics that span from click-through rate to impressions, so we can establish what activities work best when it comes to attracting leads and conversions – all in preparation for your next LinkedIn marketing campaign.
Target Market Identification
Strategy Creation
Campaign Launch
Conversations Start
Client Onboarding
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Our
Clients Say
“When COVID-19 hit, most companies in the training and development either closed or took a big knock. It was completely different for us: we grew and grew exponentially.
Our secret weapon: StraightIn! Their methods and consistency allowed us to win our biggest paying client yet, truly speaking StraightIn has paid for themselves repeatedly!”
“I highly recommend Georgia, she has been outstanding in qualifying meaningful contacts and increasing the size of my network.
She helped me build a pipeline with over 150+ qualified leads in a short period of time. Her regular status reports and pursuit lists make the task of turning leads into sales very precise. I have found her to be an excellent communicator who cares and drives our success.”
“StraightIn successfully built us a LinkedIn network precisely focused on our specific target group.
Their service also converted this network into valuable leads. They are as effective in their work as they are friendly and forthcoming when interacting with us.”
“We have seen very fast results from Emily and the team at Straight in, leading to 2 pitches and some quality potentials that are beginning to help fill the voids in our sales pipeline. Highly recommended.”
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Gain high-quality leads with leading LinkedIn marketing agency, StraightIn today
Looking to boost conversions and drive more sales through LinkedIn?
At StraightIn, we specialise in LinkedIn lead generation strategies that deliver real results. With years of industry experience, we know how to position your brand as a thought leader and connect you with your ideal audience. Whether you run a small startup or a large enterprise, our tailored approach will help your business stand out and succeed on LinkedIn.
Get in touch with us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.
