The B2B LinkedIn Marketing Agency

For brands ready to turn outreach into opportunity™

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Your questions about our LinkedIn marketing services, answered by our founder.

What does a LinkedIn marketing agency do?

A LinkedIn marketing agency helps B2B businesses win clients from the people who use LinkedIn to make buying decisions. At StraightIn, a UK LinkedIn marketing agency founded in Manchester, we learn your business inside out before we plan a single campaign. We then combine outreach, ads and content to put you in front of the right decision makers with the right message. Your dedicated account manager runs it day to day and reports on the results that matter.

How does StraightIn generate leads?

At StraightIn, we use a multi-faceted approach to generate as many leads as possible for our clients. This includes personalised LinkedIn outreach, optimised profile management, content marketing and advertising. Together, these work to position your brand as an industry leader, build awareness, and drive conversions.

My industry is niche, how do you target our audience?

Niche businesses in niche industries can still shine on LinkedIn. After all, with over 900 million professionals and detailed targeting options, you can pinpoint your ideal audience down to a T. At StraightIn, we go beyond basic job titles and industries. We also consider company size, seniority of leads, as well as specific groups and interests – so we can be sure we’re reaching the right decision-makers.”

Put simply, we don’t just reach people; we reach the right people.

How long until we see results?

Success doesn’t happen overnight, but with a StraightIn LinkedIn marketing strategy, you can expect to see traction within 4-8 weeks. Some agencies get bogged down in quick wins, but we know meaningful growth comes from building a consistent, high-quality lead pipeline that evolves and strengthens over time. It’s why so many of our clients have stuck with us over the years to source quality leads and represent their business in the best way possible.

What's the difference between LinkedIn Ads & organic marketing?

The main difference between LinkedIn ads and organic marketing is that the former puts your brand instantly in front of an audience that you can target down to specific demographics. As a result, your business can generate leads faster and build brand awareness. Meanwhile, the latter builds long-term visibility and trust. It may grow more slowly, but it should never be underestimated, as it provides a more recognisable portrayal of your business that boosts credibility and authority.

Does StraightIn use automation?

We don’t work for or against automation. We work with it. We enhance our processes with it where it makes sense, but we know that a human touch can make LinkedIn outreach more meaningful, so we always favour personalised interactions where appropriate.

How much does LinkedIn marketing cost?

It depends on what you need. Outreach, ads and content are each priced differently, and ad spend sits on top of our management fee. Our LinkedIn marketing services are priced monthly, so you can start with one service and add more as you grow. You can see our options on our Packages page.

Is it worth hiring a LinkedIn marketing agency?

For most B2B businesses, the cost of doing LinkedIn well in-house is time. Finding prospects, writing messages and managing replies takes hours every week. An agency gives you a team that does this every day, with the reporting to show what it returns.

Is LinkedIn good for B2B marketing?

LinkedIn is where B2B buyers go to research suppliers, follow industry news and build their networks. You can target by job title, seniority, company size and industry. That makes it one of the most precise channels for reaching decision makers.

How Our B2B LinkedIn Marketing Turns Leads Into Conversions

01

Target

First things first, we must identify exactly who your target audience is. You can do this by creating customer/client personas or profiles to better understand your ideal prospect.

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02

Strategise

Next, we consider the best way to approach leads and encourage them to use your business and its products/services.

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03

Engage

We engage and nurture your leads by building a relationship with them throughout their buying journey, with the hopes of guiding them towards a purchase decision.

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04

Report

Finally, we’ll report on related metrics that span from click-through rate to impressions, so we can establish what activities work best when it comes to attracting leads and conversions – all in preparation for your next LinkedIn marketing campaign.

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What our clients say:

“"StraightIn’s approach is very straightforward and they are set up to take the heavy lifting off a client’s hands and deliver success. They will handhold you as much as needed and get the results you require from your campaign. This was the first time we had tried this approach and it supported a new product launch, and it outperformed our more established channels!"”

Amy Rountree

“"StraightIn makes it easy. Trust them. I signed up for 12 months. I felt comfortable with them, and I knew that good things take consistency and patience. In 6 weeks, I was confidently hands-off. By the second month, I was getting more meetings than I could handle (as a doer, owner, employer, and strategist – 4-5 a week was kicking my butt)! By the last week of the third month, I got my first client for a 12-month agreement at twice my usual monthly retainer rate, and $30,000 more than I spent for the full 12-month agreement with StraightIn! 3.5 X ROI!"”

Michelle Singer

““We’ve been exploring new approaches to connect with prospects and secure meetings, which has been challenging. Finding the right partners who truly understand our vision and audience hasn’t been easy, and we’ve experienced a few setbacks along the way. However, I’m thrilled to share that we’ve finally found the perfect fit with StraightIn, and especially with Kailey. She has been incredible—her thoughtful and strategic approach to every interaction with our potential customers has made a real difference. It truly feels like she’s part of our team, and her efforts have consistently delivered positive results.””

Ed Arrandale

““I heard that StraightIn was as good as advertised, so I listened, evaluated, and said “Let’s go!”. I set low expectations for my ROI for the first 6 months. Let me say… StraightIn as good as advertised. 1st day, right out of the gate, I received 5 engagements. I wasn’t pleasantly surprised. I was stunned. It got better and I’ve added to my staff to handle the opportunities that this marketing campaign has provided. I highly recommend StraightIn.””

T.D. Hemmen

““At first I was sceptical: could a service team, sitting in a different country, take over my identity and handle my communication at LinkedIn? I am, however, happy to have tried this. The team of StraightIn are no foreigners taking over my account. They are more like a personal assistant acting on my behalf, always staying close to me, helping me handle my communication and never forgetting to double check whenever in doubt what to answer. Working with the great people of StraightIn is like having a new, smart colleague right next to you. I highly recommend it!””

Alexander Wolf

““StraightIn has been a pleasure to work with. They are always quick to answer any questions and to implement any changes that we request. The reporting is great and always have a an eye on how well our campaigns are performing. Their team is willing to adjust their process to match our workflows. It’s been great so far and we look forward to continuing our engagement!””

Joseph Perkins

““The team at Straight-In are simply the best in the business!
They are the trifecta of service providers:
1. Excellent quality work – every time.
2. FAST and Timely.
3. Super easy to work with – real people who care about their clients and “getting it right.”
I recommend them to anyone who needs a voice on LinkedIn.””

Jose Palomino

““B2B is a slow grind if you don’t know what you’re doing. I was coming at it from a B2C mindset, and that just wasn’t working. Emily from StraightIn stepped in and completely shifted how we approach LinkedIn…Within a couple of weeks, we were getting 3x the leads we were getting before and at a super-efficient cost per qualified lead. If you’re serious about cracking LinkedIn outreach for high-value B2B conversions, talk to the StraightIn team.””

Sharath

“"I’ve always been sceptical of managed or outsourced marketing, particularly on LinkedIn. But after outsourcing our LinkedIn messaging to StraightIn we’ve been very impressed with the service and more importantly the results.

We’ve had a number of leads and successful conversions – one stand-out example is winning the maintenance of three sites with a value of around £300,000!

Our account is managed by Shannon, who has been fantastic throughout. She creates sales lists, and sends and responds to messages on my behalf which is fantastic and saves a great deal of time.

As well as being at the end of the phone she proactively manages our leads to ensure we’re as successful as possible. I’d highly recommend StraightIn to any company looking to increase their sales pipeline."”

Alex Willmore

“"StraightIn is a strategic partner for United Software, which helps our company to maintain a constant pipeline of leads. On average, we generate 10 leads monthly that convert into 1 new immediate contract in 2-3 months.

We’re very pleased with the results we’ve been able to achieve, and we plan to keep this relationship for a long time, due to its payback within the first month. Collaboration is smooth and simple; we have weekly sync calls and constantly improve our responses and conversion rates by changing target locations, industry, and personas.

We already introduced StraightIn to multiple partners, and I highly recommend working with this company if you expect to generate outbound leads at a fairly low cost."”

Victor Pryshlyak

““We are just two months into working with StraightIn and already have 50 highly qualified leads with engagement.

Over the past two months, I have delivered some team presentations as an introduction to our company, sent emails with introductions, and had great conversations with these leads.

Everyday, I look forward to seeing who has recently connected with us and examining how we can prove our value to them.

It’s impressive to see that Annie has sent out over 900 connection requests and we experienced an acceptance rate of around 25%.
I think there was a week or two where we were over 39% acceptance. Annie has been exceptional to work with and made adjustments
quickly to where we needed to refine our targets. The data received is good and this program has exceeded our expectations.

Thank you so much.””

Deirdre Schwartz

““We decided to partner with StraightIn to free up our sales team to focus on pitching our services and closing partnerships and spend less time sourcing and outsourcing potential clients.

StraightIn, Olivia and Jess in particular, have taken great care to understand our target clients and have consistently grown our network. They’ve optimised the campaigns to great effect and in recent weeks the quality is on point. The messaging and outreach volume has surprised me with high levels of responses and now we are a few months in, the opportunities are starting to develop.

Overall StraightIn supporting our prospecting is proving really valuable and allows the sales team to carry out negotiating knowing we have consistent incoming enquiries to keep the pipeline growing.””

Rob Lowe

See our Case Studies