LinkedIn Advertising Agency
Boost your business potential and outreach with personalised LinkedIn ads from StraightIn…
When it comes to creating LinkedIn ads, the ones that succeed in enticing an audience are informational, succinct, and targeted. This helps to provide businesses with a higher conversion rate and a better return on investment.
But, just how can you achieve this with the little time running a company provides?
Well, that’s why so many business owners choose to use a LinkedIn advertising agency such as StraightIn. As a leader in our industry, we know what it means to learn the ins and outs of your audience, taking the time to understand their every need and challenge. This means we can verify what approach we should pursue when creating a LinkedIn advertising strategy for your business.
When you work with us, the success of your business is our top priority. In the end, your growth is our growth.
What is LinkedIn advertising?
LinkedIn advertising is a paid tool that businesses can use via the platform to promote their business’s products/services – typically to other businesses.
Essentially, companies can create and run paid ad campaigns that target the criteria of their specific audience (for example, their age or location), facilitating a more refined marketing approach.
Why use LinkedIn ads?
Your prospects are on LinkedIn, and they use it every day.
In essence, it’s Facebook for professionals, so LinkedIn is always receiving unique intent signals you will only find on a platform dedicated to business networking, that you can use for targeting.
Whether you’re experimenting in a new sector, building brand authenticity, or directly generating leads – LinkedIn thrives in the details, providing tailored demographic stats and projections that you can use to optimise your wider marketing approach.
40% of B2B Marketers say LinkedIn is their most efficient tool for lead generation, so if you’re not already using it – here’s how ads could be part of your strategy.
What are the different types of LinkedIn ads?
There are several different types of LinkedIn ads users can utilise, depending on their objectives and the type of audience they want to reach.
Sponsored Content
Sponsored content on LinkedIn encompasses a variety of different ad formats and is visible in the feed of the business’s target demographic. They can be:
- Single image ads
- Single job ads
- Video ads
- Event ads
- Carousel ads
- Article and newsletter ads
- Document ads
- Click-to-message ads
These ads can appear on a variety of devices, including desktop, tablet, and mobile. This means companies can cast the visibility of their business’s offering far and wide – beyond their existing followers and connections. For businesses interested in creating sponsored content on LinkedIn, they can do so via their LinkedIn page, or in Campaign Manager.
Message Ads
Message ads or InMail messages on LinkedIn appear in the messages of a recipient’s inbox. Looking like a personal message, these ads can help engage leads as they blend in with regular LinkedIn messages (and therefore look less salesy). These ads can be:
- Targeted on both desktop and mobile devices – so businesses can reach more users
- Charged differently than other types of ads – e.g., you’re only charged for ones that are sent successfully
- Include a call to action button – this helps to generate leads
These messages are also only sent when a user is actively online, so has a higher chance of being seen by the business’s target audience.
Lead Gen Ads
As the name suggests, lead gen ads are created with the purpose of engaging high-quality leads for a business. To do so, these ads utilise lead generation forms to obtain the contact details of leads. Fundamentally, these ads are:
- Already filled in with the user’s profile data
- Easy to use so users can provide their details without leaving the platform
- Sent to campaign manager to be collected as a lead, showing the efficacy of a specific campaign
Overall, these types of ads help businesses grow their email list and encourage the conversions of more customers than they would have without a targeted ad campaign.
Text Ads
These types of ads are fairly brief – only including a headline, a small amount of text, and an image. They typically appear on the right of the LinkedIn desktop feed, or at the top of it. Text ads are:
- Cheaper than other types of ads
- Can reach a larger audience as they have detailed targeting options
- Can be designed to be bright and engaging
Ultimately, the ads help your brand stand out as they are delivered in an uncluttered environment.
Dynamic Ads
Dynamic ads are a type of LinkedIn ads that change to match the interests of the user. They work by:
- Collecting user data
- Analysing user data
- Generating content based on this data
There are a variety of dynamic ads that can be used, such as dynamic social ads, dynamic display ads, and dynamic podcast ads.
How does the paid ads funnel work?
Because of the speed of paid ads, you can go to market with them fairly quickly, so it’s easy to get caught up in the size of your audience and miss the vital steps of creating a high-performance strategy.
We recommend following the ads funnel – leveraging a 3 step campaign structure that builds awareness, consideration, and engagement in your target market.
Putting this into practice looks like:
TOF
Top-of-funnel (TOF) campaigns need to succinctly communicate your brand and how you tackle your audience’s pain points. This is your first introduction to new potential customers, so it’s imperative to stand out from the crowd and show off what makes you different.
This is the most important building block of the entire advertising funnel, getting your business in front of the right people at the right time. This means as the campaign progresses, they’re more likely to enter your sales pipeline.
MOF
Middle-of-funnel (MOF) campaigns are where you give a little to get a little. For example, at StraightIn, this is where we retarget your engaged audience – by using a TOF campaign or external marketing sources; ultimately showing them an irresistible lead magnet.
This stage is where you start generating qualified marketing leads that can fit into your nurturing pipeline or quickly develop into sales-ready opportunities. Content marketing is essential at this stage. Ultimately, it provides your target confidence with your expertise at little cost.
EOF
End-of-funnels (EOF) are your campaign crescendo. These campaigns are where you take your most engaged audience (who have downloaded your lead magnets and clicked through to your landing pages) and target them a final time with a harder CTA, usually asking for a meeting.
Here, you generate high-intent SQLs, sent directly to your sales team for quick closes and high-value deals.
The benefits of working with a LinkedIn advertising agency
In our current digital age, having a LinkedIn advertising strategy is essential for businesses operating in the B2B sphere. That’s why partnering with a LinkedIn advertising agency such as StraightIn can be beneficial for your company.
For example, when doing so, you can appreciate…
Advanced Tools and Expertise
Advertising on LinkedIn can be a minefield – especially if you have little experience in doing so. This is why it helps to have a team of experts on your side – such as the experienced marketers at StraightIn. When partnering with a LinkedIn advertising business such as ours, you’ll have access to advanced tools and extensive knowledge. So you can relax knowing your company’s LinkedIn advertising is left in the hands of experts.
Cost-Effective Campaign Strategy
Since you’ll be working with a team with years of experience in LinkedIn advertising strategies, they’ll be used to leverage the platform’s varied targeting techniques to ensure your brand is positioned in front of the right audience. Ultimately, this helps to provide you with a more cost-effective approach since you won’t be wasting money on a strategy that isn’t refined and targets the wrong people.
A/B Testing & Data-Driven Monitoring
Another advantage of partnering with a LinkedIn ad agency such as StraightIn, is that we make it our business to perform A/B testing – so we can get an idea of precisely what LinkedIn ad strategies will work, and what ones won’t. What’s more, we’ll also track performance – so we can monitor these campaigns in real time, making adjustments where we see fit.
How LinkedIn Ads Could Be Part of your Strategy
Awareness And Engagement
The beginning of every customer journey is awareness.
With 90% of decision-makers never answering a cold call, it can seem difficult to get a foothold in the market. However, 75% of B2B buyers use social media to make purchasing decisions, so there is no better way to start your prospect’s journey than with a well-targeted ad directly on their feed.
Lead Generation
LinkedIn works best when generating leads. 62% of B2B marketers say LinkedIn generated twice the number of leads than any other social platform, making it an essential tool in your marketing repertoire.
With built-in lead forms that autofill prospects’ details, including email addresses, phone numbers, and social links – the only thing you need to succeed is a compelling lead magnet to stop your target buyers mid-scroll.
Read our Top 5 ways you can integrate your existing marketing strategy with LinkedIn Ads.
StraightIn’s LinkedIn advertising services: What makes us different?
In your search for LinkedIn advertising services, you’ve likely come across a number of businesses making promises you’re not sure they can keep. So how can you be sure StraightIn is any different?
Well, as part of our services, we offer:
A highly-rated paid ads strategy
Boasting a low-cost service, StraightIn’s LinkedIn paid ads strategy helps to boost your presence within your industry, increase engagement, and generate interest with ideal prospects. We’re a tried and tested ads agency, with over 100 4- and 5-star Trustpilot reviews – so you can be assured that we’ll create a tailored LinkedIn ad strategy that captures the attention of your audience, whilst utilising our real-time monitoring to adjust our approach where necessary.
Automation-free lead gen
Automation can make mundane tasks much simpler, but when it comes to LinkedIn, it can be heavily penalised. As a result of its usage, you could lose access to your profile. That’s why StraightIn is proud to say we’re a completely automation-free agency, using our existing knowledge and experience to create ad campaigns, manage them, and evaluate our successes and challenges, so we can refine our approach immediately.
Engagement with prospects, old and new
We make it our business to engage authentically with new prospects – so you can get the best possible leads. But, we don’t forget about your old leads either, as they still have the potential to convert. Nurturing both old and new leads puts your business in the best position for increased conversions, so you can foster new business connections without all the hassle.
StraightIn’s LinkedIn advertising objectives
Your ad objectives will dictate how you should bid, what formats work best, and most importantly, what actions your prospects need to take to engage with your business.
Here’s what StraightIn tries to focus on when building a campaign geared toward lead gen:
Engagement
This objective keeps your prospects on LinkedIn and drives on-platform engagement, e.g. liking content, following your page, commenting on posts, etc. This is one of the cheapest and quickest ways to build your engaged audience and create authenticity on your company page.
Website Visits
Does what it says on the tin. This campaign objective focuses on sending the prospects who click on your ad to a desired webpage. At the TOF stage, we suggest using your website homepage so they can explore your services and get a feel for your brand.
Lead Generation
LinkedIn has built-in customisable lead generation forms you can utilise to generate opportunities directly from the platform. These forms autofill with your prospects’ details (which they have entered already on LinkedIn) so it’s far easier than your usual lead magnet to get conversions. The best practice with these is to have a compelling ad offering (e.g. a guide/cheat sheet/case study) that your prospects can access via a download link after filling out a contact form.
Website Conversions
Similar to website visits, website conversions refer to prospects who click on your ad to visit the website. Unlike web visits, we recommend using a purpose-built landing page and conversion tracking to guide your campaign performance. This objective works best if you’re driving your target to sign up for a webinar, free trial, or booking a call.
Need more proof? Take a look at what our clients have to say…
“The entire team is top-notch. In my business, acquiring new clients can take some time. The start is always getting the word out and creating leads. They have done a tremendous job at that. Not to mention, the article writing has been phenomenal. Joe is a great writer and has put together several awesome articles for my company. Great experience overall”
“I gave StraightIn a five-star rating because of their company ethos. It takes a while for companies to learn to work together. The people at StraighIn have gone out of their way to be available and have worked with us to achieve and exceed our goals. We are successfully bringing on new clients and collaborating with many others. As the CEO, I am delighted to have found a company with which I can sign a long-term agreement”
“We have been working with them for two months and are happy with the progress. So far we are getting a satisfactory amount of leads and some of them have already converted into customers. They are communicative and notify us of a new lead while it is still “hot”. Every week we get a report with detailed data. So far this is our best experience with such an agency”
Choose StraightIn as your designated LinkedIn advertising agency
Seeking a LinkedIn advertising agency that focuses on getting you the results you want?
StraightIn’s experts are here to help you succeed in every aspect of your business. With vast amounts of industry experience and access to advanced tools and analysis, when you partner with us, we’ll position you as a thought leader within your specific sector, helping to increase your brand’s visibility and audience awareness.
Our services include Outreach Marketing, LinkedIn Advertising, Content Marketing, and Personal Branding. Contact us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.
LinkedIn Advertising: FAQs
Can LinkedIn ads be integrated with other marketing tools?
Yes, LinkedIn ads can be integrated with other marketing tools and platforms. For example, you can utilise them with existing CRMs to manage ad campaigns across LinkedIn – as well as other social media platforms. You can also create LinkedIn ad campaigns on HubSpot, which is a popular website with many marketers.
When will I see results from a LinkedIn advertising strategy?
There’s no definitive time for when you will see results from a LinkedIn advertising strategy. But, you can typically expect it to have an effect within a few weeks. However, for significant results that indicate business growth, it might take several months. Just be patient and trust the process. And remember to change your campaign based on what’s working and what isn’t.
