Lead Generation for Marketing Agencies

Attract high-quality leads for your marketing agency with a StraightIn lead generation strategy

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286,457

Leads Generated

28.6M

Connection Requests Sent

6,851

Linkedin Outreach Campaigns

What can StraightIn do for Marketing Agencies?

As a marketing agency, you know how to portray your business to attract loyal clientele…

…But one thing you might not have is the time. Without the time to market your brand, it can be hard to stand out in a crowded market – especially with the amount of integrated marketing agencies all chasing the same prospects. That’s why so many choose to work with the LinkedIn marketing agency experts at StraightIn to establish an effective lead generation strategy.

Lead generation for marketing agencies is a refined approach to building clientele – especially on LinkedIn. Not only does it help you qualify which prospects are worth your attention, but (when done correctly) it also encourages potential clients to choose your business over your competitors.

Get in touch with StraightIn today to find out more about how our lead generation strategies can help you engage with prospects, increase conversions, and position your brand as a leading marketing agency.

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How does the lead generation process for marketing agencies work?

01

Identify prospective clients

First, we identify prospective clients for your agency. This means establishing the common characteristics of your existing customers. For example, we look at age, location, industry, and what they’re looking for in their next marketing agency. Ultimately, this helps us to better understand how we can help them and encourage them to become clients of your business.

02

Establish how to engage with them

Next, we establish how best we can engage with them. This might be through specific LinkedIn ads, or through the sharing of expert content. Whatever it may be, it’s all designed to appeal to your prospects in a way that your competitors aren’t.

03

Encourage them to consider

The penultimate stage is the consideration phase of their customer journey. In other words, this is when business owners are looking to make a decision about which marketing agency they want to work with. With our collective efforts and bespoke lead generation strategies, we can make sure you’re a leading brand in their pipeline to consider.

04

Conversion phase

Finally, we enter the conversion phase. This is where prospects will make their decision and hopefully choose you as their next marketing agency. It can seem like a long-winded process, but with the help from the experts at StraightIn, we can get you there in no time.

Refine your marketing approach

When you utilise lead generation, you benefit from having a more refined approach to attracting and engaging with customers. This is because, as part of your strategy, you’ll identify who your customers are, their specific demographics, and determine how likely they are to make a purchase from your business.

Instead of casting the net out wide and hoping you’ll attract as many prospects as possible, you can focus your efforts on the most important ones. As a result, you’ll be able to spend more time targeting those who are likely to convert rather than wasting precious minutes on those who aren’t.

Increase the likelihood of conversions

As mentioned, with an effective B2B lead generation strategy, you have a bigger chance of targeting customers who are likely to engage and interact with your business. Subsequently, you’ll see an increase in conversions.

Conversions are what happens when a customer responds to a specific call to action. For example, this might look like booking a free demo, signing up for a newsletter, or even making a purchase there and then. No matter what your call to action is, a conversion indicates that a customer is interested in your company and allows you to obtain their details so you can continue engaging with them until they decide to buy.

Boost client acquisition

By using a lead generation strategy, your marketing agency will attract higher quality leads and increase conversions. Ultimately, this helps coax prospects across the sales funnel and encourages them to pursue your specific services.

This means they will be more likely to become a client of your marketing agency and will help boost overall client acquisition levels.

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LinkedIn Marketing Agency FAQs

Why is obtaining high quality leads important?

High quality leads are prospects that are more likely than others to purchase/use your business’s goods or services. This might be because they share similar qualities to your existing customer base or clientele, or they’ve shown signs of engaging with your company and its website before. For example, they might have explored your website before or considered making a purchase.

Targeting high quality leads is a better option for your business as it can provide a more efficient approach for your sales teams. This is because they’ll spend less time engaging with prospects who are less likely to convert and more time with prospects who will.

How does StraightIn monitor and report on its strategies?

It’s important to monitor and report on your lead generation strategies so you can confirm what’s working and what isn’t. At StraightIn, we offer a variety of ways to monitor and report on your strategies, including:

A weekly report via email
Ongoing Deliverability Monitoring
A monthly Strategy Call

Please be aware that the level and depth of reporting depends on the type of approach you pick from us. For more information, you can visit the packages page on our website.

What are StraightIn’s LinkedIn marketing services?

StraightIn offers a wide range of LinkedIn marketing services for marketing agencies in Manchester, across the UK, and even globally. We work alongside your agency to understand your priorities and establish ways we can increase lead generation. Our services include:

Non-automated outreach campaigns: We actively monitor cold leads to re-engage with them and convert them into leads. Through our process of precise, targeted outreach, non-automation, and compelling content, we re-ignite stalled prospects and turn cold leads into opportunities to convert.

Profile optimisation: Your LinkedIn profile needs to be top-notch to attract the right people. That’s why we make it our job to ensure your profile is up to the job. Ultimately, we make sure you’re portrayed as the industry leader you want to be.

Content marketing: Your brand needs to showcase its ability to provide expert content that actively solves problems for your customers. When you use our content marketing services, we ensure your business offers solutions to your customers’ issues in your content – encouraging them to trust in your company and its services.

Conversion management: Conversions are important in any business – but especially when it comes to increasing your clientele as a marketing agency. That’s why we nurture prospects from the beginning to the end of their buying journey – ensuring we establish what makes them convert and how we can replicate this in the future.