IT Lead Generation for MSPs & SaaS Companies

IT lead generation on LinkedIn for managed service providers and software companies. We reach the people who buy technology and book them into sales meetings.

Get in Touch

286,457

Leads Generated

28.6M

Connection Requests Sent

6,851

Linkedin Outreach Campaigns

What is LinkedIn Marketing?

IT Lead Generation that Reaches Technology Buyers

LinkedIn marketing shouldn’t feel like a shot in the dark. At StraightIn, we take the time to understand your business inside and out, so we can put you in front of the right people, with the right message, at the right time.

Technology purchases rarely rest with one person. The IT lead may assess the product, but the finance director often signs off the budget. Our IT lead generation campaigns map the decision-makers at each target account and tailor messages to every role. Your offer then has support across the business before the first sales call.

Get in Touch

How does lead generation for IT companies work?

01

Identification

The first step in any lead generation process is identification. This means identifying the types of buyers who are potentially interested in purchasing a product or service from your business and understanding their demographics, so you can figure out how best to target them.

02

Awareness & Attraction

The awareness and attraction stage encompasses any time spent or strategy created to engage with leads through networking, social media marketing, and content marketing, so you can make them aware of your business and understand how you can attract them.

03

Consideration

When the prospect is in their consideration phase, they’re assessing which business they want to pursue to help them solve their issue with a related product or service. During this stage, businesses can nurture and qualify leads through email marketing and retargeting LinkedIn ads.

04

Conversion

The last step in the lead generation process is turning qualified leads into paying customers. This is typically done via personalised communication – such as LinkedIn connection messages, free trials, and social proof.

05

For MSPs

Most managed service providers win new clients through referrals, which makes growth hard to plan. MSP lead generation on LinkedIn gives you a steady way to reach business owners who are unhappy with their current IT support. We write outreach that speaks to the problems these buyers face. Your account manager then books interested prospects into discovery calls with your team.

06

For SaaS

SaaS companies grow when the right accounts book demos. Our B2B SaaS lead generation combines personal LinkedIn outreach with LinkedIn Ads aimed at the people who use and buy your software. We test messages early and keep the ones that start conversations, so your campaigns improve over time.

Generating leads for tech companies

The technology market is crowded, and buyers hear from new suppliers every week. Lead generation for technology companies works best when your message shows exactly what makes your product different. We study your offer and your competitors before writing a word, so your outreach stands out in a busy inbox.

Lead generation for IT companies helps them attract the right target audience, filter high-quality leads from those less likely to convert, and increase sales and business growth. It should be a fundamental part of your marketing approach.

Global reach, attentive service

We have clients all over the globe across a variety of industries, further reiterating our reach and versatility as a LinkedIn marketing agency. But, just because our client base is expansive, doesn’t mean the service we provide is oversaturated.

We’re committed to offering the attentive service a small agency often provides. We take the time to listen to our clients, ensuring they understand that their needs are our priority. No query is too small, no problem is too big, whatever issue you might be having, StraightIn is always here to help.

Thought-provoking content marketing

Content marketing should never be underestimated when it comes to your lead generation strategy. That’s why StraightIn makes the creation such an integral part of our approach to your IT company’s lead generation.

We work with your business to immerse ourselves into your culture, replicating your tone and ensuring a faultless service through and through. This is done by the production of a range of 1000-word articles to advertise your company as a stand-out supplier in your industry.

Engagement via automation-free connection messages

Technology buyers receive generic sales messages every day and ignore most of them. Our copywriters write each connection request around your buyer’s role and the problem your product solves. Your account manager reviews every message, and we choose manual or automated outreach to suit your audience.

We make it our mission to understand your industry and how your product/service offers a unique selling point that your prospects can’t get anywhere else. We connect with these prospects by creating tailored LinkedIn messages that encourage them to engage with you and your business.

Transparency from day one

Marketing agencies sometimes overpromise what they’re capable of achieving. This can lead to mismanaged expectations and disappointment down the line. But when you work with StraightIn, we make time to predict what results are possible for your business, depending on the timeline we work with each other for.

We keep you in the know at all times, communicating both our wins and drawbacks, so we can work together to adapt your strategy accordingly.

Lead generation for IT companies FAQs

What is lead generation for IT companies?

IT lead generation is the process of finding businesses that need your technology and starting conversations with the people who buy it. For an IT company, that could mean reaching operations directors for managed services or product leads for software. On LinkedIn, you can contact these decision-makers directly by job title and company size.

What is the difference between leads and prospects?

The main difference between leads and prospects is their interest in a company’s products/services. Leads are typically referred to as people who have expressed a minor interest in your business.

Meanwhile, prospects are leads who have been evaluated to determine their quality, so the company can assess whether a conversion is likely.

What challenges can you face in lead generation?

Lead generation can be a tricky approach to navigate, especially if you’ve never done it before. In fact, there are several challenges you might encounter when doing so:

Maintaining consistency: One problem you could face is maintaining consistency within your lead generation. For example, you might find difficulty adapting to evolving market trends and ever-changing consumer behaviours.
Dealing with competition: Competition is another drawback you might face when conducting a lead generation strategy. This can make it harder to stand out and attract leads.
Poor lead quality: Despite having an effective strategy, there’s still a chance you’ll fail to attract the right people.

Why are lead generation techniques on LinkedIn important?

Client acquisition
Instead of using a blanket approach to target as many people as possible, lead generation techniques provide a more efficient way to attract leads.
Instead of wasting time trying to attract the wrong people, you can invest your precious minutes in a strategy you know will effectively increase client acquisition.

Builds customer relationships
By using targeted audience profiling, companies better understand how their audience thinks, what makes them tick, and ultimately what will get them to buy their specific product/service.
Once you know a prospect’s job title and company size, you can tailor your message to the challenges someone in their role faces.

Increased conversion rates
Targeting people on LinkedIn who are more likely to buy or use your services will increase your chances of generating sales.
As a result, your IT business will see a boost in overall conversion rates.

LinkedIn Outreach. Personalised conversations with the right buyers, started and managed by your account team.

Replied

LinkedIn Ads. Paid campaigns built around your audience data and aimed at the people already in market.

Reach

LinkedIn Content. Thought leadership that keeps you visible between conversations and builds the case for you.

Engaged