Lead Generation For CMOs & Marketing Teams.

Scale your pipeline with a LinkedIn marketing strategy engineered for marketing leaders – powered by StraightIn, your trusted B2B lead-generation partner.

286,457

Leads Generated

28.6M

Connection Requests Sent

6,851

Linkedin Outreach Campaigns

Why do We Need a Lead Generation Agency?

Your B2B Lead Generation Agency. Helping CMOs & Marketers.

LinkedIn moves fast – from shifting algorithms to changing buyer behaviour – there’s always something to be aware of, and you and your team need to be ready to adapt. But if you’re already overextended, it can be hard to predict what’s coming.

Instead of spreading your LinkedIn marketing resources thin, let StraightIn take the reins. We optimise and manage your LinkedIn presence end-to-end, converting your ideal prospects into loyal, revenue-driving customers.

Get in Touch

Scale Up With LinkedIn Services Built For Your Business

01

Outreach Campaigns

We don’t let promising prospects slip away. Our team continually monitors your pipeline and re-engages cold leads with strategic, well-timed outreach. By reigniting interest at the right moments, we turn inactive contacts into renewed conversations and valuable sales opportunities, ensuring every lead in your database has the chance to convert.

02

Content Marketing

Through detailed analysis of behaviours, roles, industries, and buying intent, we identify your most valuable target audiences with precision. This ensures every campaign reaches prospects who are genuinely aligned with your offering, maximising engagement and conversion potential.

03

Paid Advertising

We design and run precision-targeted LinkedIn ad campaigns that capture attention and stimulate demand. With compelling messaging and refined audience targeting, your ads reach the decision-makers who matter most, clearly showcasing your value and driving high-quality engagement.

04

Profile Enhancement

By optimising your LinkedIn profile, we boost your visibility and strengthen your credibility. In short, we elevate your profile into a high-impact asset that works hard on your behalf to increase the opportunities for conversions.

05

Audience Identification

06

Personalised Connections

We craft bespoke LinkedIn connection messages that resonate immediately. These tailored opening messages are designed to create rapport from the first touch and set the stage for meaningful business relationships with the people who matter most.

07

Conversion Management

Our work continues long after the initial contact. We guide prospects through each stage of their evaluation process, addressing challenges and maintaining meaningful dialogue. This consistent nurturing reduces drop-offs and helps turn more leads into qualified, high-value opportunities ready for your sales team.

Our Work Delivers, Check Out Our Results

We’ve delivered thousands of highly qualified leads for hundreds of B2B businesses across the globe. Our campaigns don’t rely on luck, they’re built on proven frameworks and real data. If you want more proof, you can check out our 5-star reviews on Trustpilot.

Your Business Is One-of-a-Kind, So Is Our Approach

There’s no one-size-fits-all approach to B2B lead generation. That’s why every campaign we build is tailored to your market and your goals. We become an extension of your sales team, not just another outsourced service that treats you like a number in a system.

When it Comes to LinkedIn Strategy, We Never Fall Behind

LinkedIn evolves constantly, and so do we. From new platform features to shifting buyer behaviours, we stay ahead of the curve so your outreach remains sharp and relevant. It’s just one of the ways we help you achieve your business goals.

We Ensure Your Leads Are Quality

With StraightIn, you won’t have to deal with unqualified prospects or conversations that go nowhere. We focus on attracting high-intent decision-makers who are ready to engage with you and discover more about your business, and ultimately move through your pipeline with purpose.

Casting the net out wide just wastes time and budget. We refine your audience down to the right roles, industries, and buying signals so every campaign reaches people who matter – the ones who make the decisions.

We Keep Your Pipeline Predictable & Your Outreach Consistent

No marketing team wants to be left with no opportunities or prospects to engage with every other week. That’s why at StraightIn, we ensure your pipeline is consistent. Say goodbye to unpredictable spikes and dry spells. With a data-led, always-on LinkedIn strategy, you get a steady flow of opportunities your team can rely on, week after week, month after month.

Generic outreach might take less time, but it doesn’t get your business noticed. Avoid blending in with the noise with a strategy from StraightIn. We create personalised, relevant, and segmented messaging that resonates with your ideal audience – increasing engagement, trust, and conversion rates.

Manual vs Automated LinkedIn Outreach — Which Delivers Better B2B Leads in 2026?

Joseph Brown29 min

LinkedIn Marketing Agency FAQs

Manchester Roots, Worldwide Reach

Our LinkedIn marketing services support marketing leaders across every industry, market, and growth stage. Whether you’re leading a lean team in a fast-growing start-up or steering strategy for an established enterprise, we help you generate a pipeline that converts, not just conversations that go nowhere.

We support:

Marketing leaders who need a predictable flow of high-quality, sales-ready leads
Teams struggling to generate consistent pipeline through LinkedIn alone
Marketing departments aiming to build scalable, measurable revenue growth
Teams spending too much time on manual prospecting instead of strategic execution
Leaders preparing to accelerate demand, enter new markets, or scale acquisition
Marketing organisations that want reliable pipeline without increasing headcount
CMOs frustrated by low-quality leads, low intent, and declining conversion rates

What industries do you support?

No industry is too large or niche for us. At StraightIn, we help businesses grow and scale by building high-quality lead pipelines that deliver real results. We work with industries such as:

And many more…

LinkedIn Outreach. Personalised conversations with the right buyers, started and managed by your account team.

Replied

LinkedIn Ads. Paid campaigns built around your audience data and aimed at the people already in market.

Reach

LinkedIn Content. Thought leadership that keeps you visible between conversations and builds the case for you.

Engaged