Joe joined StraightIn as a digital marketing apprentice and quickly advanced to Copywriting Lead, overseeing a team that has produced over 3,000 articles for clients across diverse industries. From a mining equipment manufacturer in Australia to a pharmaceutical company in Switzerland—and even a coffee machine manufacturer in Manchester—Joe has helped create compelling content for businesses worldwide. Beyond copywriting, he has played a key role in the company’s growth, securing multiple award nominations and expanding StraightIn’s presence on social media.