B2B Lead Generation Services

Fill your sales pipeline with qualified B2B leads. We start conversations on LinkedIn with the decision-makers you want to reach.

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286,457

Leads Generated

28.6M

Connection Requests Sent

6,851

Linkedin Outreach Campaigns

Why choose StraightIn as your B2B lead generation agency?

Selling to Other Businesses Means Reaching Busy People who Rarely Answer Cold Calls.

StraightIn uses LinkedIn to put you in front of decision-makers with outreach that reads as if a real person wrote it.

We run fully manual outreach for high-value audiences and automated campaigns when you need wider reach. Either way, an account manager checks every message before it goes out, so nothing runs on autopilot.

Your account manager learns your business and reports back in plain English, including what isn’t working. Our Manchester headquarters works alongside offices in Chicago and Singapore. We can reach buyers in most major markets.

We have more than 100 four- and five-star reviews on Trustpilot. Clients often praise our communication and the results our campaigns deliver for their sales teams.

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B2B lead generation challenges we solve

01

Long Sales Cycles

B2B deals rarely close after one message. Buyers need time to research their options and get sign-off from colleagues. Without regular follow-up, good prospects go cold before they are ready to buy.

Our solution: We follow up with every prospect at the right moment, so interested buyers stay warm until they are ready to talk.

02

Reaching the Right People

People who sign contracts are often the hardest to reach. Many agencies chase volume with generic emails, but reaching the right job titles matters far more.

Our solution: We build your audience around the job titles and companies that match your ideal buyer, then reach them directly on LinkedIn.

03

Leads that Don’t Convert

A long list of contacts means little if none of them wants a meeting. Many agencies report activity alone, leaving your sales team to decide which leads deserve their time.

Our solution: We qualify every conversation before passing it on, so your sales team spends its time on prospects who want a meeting.

04

An Unpredictable Pipeline

Many B2B businesses rely on referrals and one-off campaigns for new work. That leaves busy months followed by quiet ones, which makes it hard to plan hiring or forecast revenue.

Our solution: Our ongoing LinkedIn campaigns start new conversations every week, giving your sales team a steady flow of leads to plan around.

How our B2B lead generation services work

Every part of our B2B lead generation service has one job. It turns the right prospects into sales conversations with your team. We craft personal messages that start conversations.

Decision-makers can spot a template within the first line of a message. Our copywriters research each audience and write connection requests that speak to the problems your buyers want to solve.

Your account manager reviews every message before it goes out, so each one sounds like it came from your own team. Careful outreach also protects your LinkedIn account from the restrictions that spammy activity brings.

Content that keeps you visible

Long sales cycles mean prospects can go weeks without replying. Regular LinkedIn content keeps your business in their feed while they research their options. Our content team writes posts and articles in your tone of voice, built around the questions your buyers ask most. When a prospect is ready to talk, they already know what you do and why it matters.

Lead generation services that give you the competitive advantage

Prospecting takes time that most sales teams struggle to find. When you outsource B2B lead generation to StraightIn, we handle the prospecting and follow-up for you. Your team stays in control throughout. You approve the audience and messaging before launch, and we can feed every lead into your CRM.

Reaching prospects early also gives you an edge over competitors. When you start the conversation first, you build the relationship sooner and stay top of mind when they are ready to buy.

B2B lead generation for every sector

Many B2B businesses hear that their offer is too niche to market. Our campaign results across dozens of sectors show that any B2B offer can find its buyers on LinkedIn.

Whatever your sector or market, we build a LinkedIn lead generation strategy around the people who buy from you. Our services include:

Manual vs Automated LinkedIn Outreach — Which Delivers Better B2B Leads in 2026?

Joseph Brown29 min

B2B Lead Generation FAQs

What is B2B lead generation?

It is the process of finding businesses that could buy from you and starting conversations with the people who make purchasing decisions. When done well, it gives your sales team a steady flow of prospects ready to talk.

How is B2B lead generation different from B2C?

B2B sales usually involve higher contract values and several decision-makers. That means longer sales cycles and more work to build trust before a prospect agrees to a meeting.

Why use LinkedIn for B2B lead generation?

LinkedIn lets you search for prospects by job title and company size. You can reach decision-makers directly on a platform where they already expect business conversations.

Who benefits from your B2B lead generation services?

Our services suit any business that sells to other businesses and wants a more predictable pipeline. They work especially well for founders and sales leaders who spend too much time prospecting instead of selling.

Should I outsource B2B lead generation?

Outsourcing suits businesses that want more sales meetings without hiring extra sales staff. Our experience from more than 6,800 LinkedIn campaigns shortens the time it takes to find messaging that works.

How much do B2B lead generation services cost?

Costs depend on your target audience and on whether you choose outreach, ads or both. Our packages give a starting point. We tailor every plan to your goals.

LinkedIn Outreach. Personalised conversations with the right buyers, started and managed by your account team.

Replied

LinkedIn Ads. Paid campaigns built around your audience data and aimed at the people already in market.

Reach

LinkedIn Content. Thought leadership that keeps you visible between conversations and builds the case for you.

Engaged