Lead Generation for Small Businesses

Success starts here for your small business with a strategy from StraightIn…

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286,457

Leads Generated

28.6M

Connection Requests Sent

6,851

Linkedin Outreach Campaigns

Why your small business needs a lead generation company

Company Owners Could be Interested in Your Small Business…

…but how will they know if you don’t position yourself in front of them?

That’s exactly where a lead generation company such as StraightIn can help. We’ll help you target the right audience.

Lead generation is often an applauded LinkedIn advertising strategy to position your business in front of the right audience. This is essential if you have less time and resources to waste on ineffective prospecting.

When your business is put in front of the right audience, this will help you to see an increase in success and growth. You’ll be actively engaging with people who are more likely to be interested in your products/services and buying them.

As a small business, you might have limited resources and staff available to help you craft a marketing strategy. That’s why lead generation services can also help you save time in the long run.

You won’t need to devote any of your precious hours and minutes to cultivating a marketing strategy – you can leave it in the hands of people who can do it best.

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How StraightIn measures your lead generation campaigns

01

Get to Know Your Aims

There’s no point in creating a lead generation strategy if you don’t accurately measure the results, so you can understand what works and what doesn’t. For example, StraightIn focuses on the following objectives when conducting a lead generation campaign for our clients:

02

Website Visits

Put simply, we monitor which prospects click on your ad and visit your desired webpage. This helps us to better understand what has engaged them – and what may not have worked. Following this, we’ll update our approach to match these results.

03

Website Conversions

We use a purpose-built landing page and conversion tracking to guide your campaign performance. This works especially if you’re encouraging your target to sign up for a webinar, free trial, or even a call.

04

Engagement & Visibility

Similarly, we keep an eye on what keeps prospects on LinkedIn and drives their engagement – such as liking content, following your page, or commenting on posts. This way, we can understand what content marketing boosts your brand’s visibility and credibility.

Why Small Businesses Choose StraightIn for Their Lead Generation

As an experienced lead generation agency with an abundance of client successes under our belts, we know what it takes to help your small business soar, no matter your services, products, or industry. Ultimately, we’re one of the top lead generation companies for small businesses.

At the hands of our experts, we’ll take you from strength to strength, using our knowledge and varied experience.

How you’ll know you’ve found the right lead generation company

Finding the right lead generation company will be apparent when they show a demonstrative approach to producing high-quality leads for your business. For example:

We avoid excessive jargon

If you’re not a marketing expert, talking to those in lead generation can often be confusing – especially if they use copious amounts of unnecessary jargon. That’s why when you work with StraightIn, we make it our business to be as clear as possible – so you can get the guidance you need in a way that makes sense.

We’ll tell you about successes and losses

Some agencies will be keen to tell you about their successes, but not the drawbacks they might face with your campaigns. But at StraightIn, we know that honesty is the best policy. Moreover, if we do encounter any challenges within your campaigns, we’ll learn from them and adapt our approach accordingly.

We don’t use a ‘one-size-fits-all’ approach.

A good lead generation strategy is tailor-made to suit your business. Agencies that use a blanket approach for every client they work with will struggle to get the best results for them. At StraightIn, we personalise our strategies and outreach campaigns to suit your specific set of needs – so you have the best possible chance of increasing conversions and therefore sales.

Lead generation for small businesses FAQs

Is cold calling an effective form of lead generation?

Cold calling can still be used as a form of lead generation, but since digital advancements have occurred in the last few decades, it’s not the most effective strategy you can utilise. It requires extensive skill and research – all of which can become pointless if it still results in low conversions for your small business.

Meanwhile, a LinkedIn lead generation strategy has much more promising results. This is because you can directly connect with those who are high-quality leads and engage with them much quicker – in a smoother form of communication that prospects can appreciate.

Should I have to pay for leads?

Whilst you can objectively pay for leads, it’s not the best way of engaging meaningfully with prospects. In fact, it can actually offer a poor return on investment, as the leads you gain might not even convert.

It’s better to take an authentic approach to lead generation, using in-depth research and an understanding of the challenges your audience faces – so you can step into their shoes and better appreciate how your products/services can help them.

What are some common issues clients can have with any other lead generation companies?

If you’ve worked with a lead generation company before but seen little-to-no success, it might be down to several reasons, including:

An agency might have overpromised the results your business is likely to achieve. This lack of transparency gives an unclear view of what growth lead generation can actually provide.

There might have been a lack of communication, especially around challenges they’ve faced in attracting leads. This leaves you in the dark about how successful they’ve actually been.

Some agencies have trouble developing in accordance with the present. Outdated strategies might fail to adapt to the needs of your target audience. They might use the wrong types of LinkedIn ads and ultimately target the wrong prospects/or those who are less likely to convert.