FAQs

What will I need to run a LinkedIn Ads account?

Advertising accounts are run from LinkedIn company pages, so you will need to have a page which is fully optimised before anything else. If you’re advertising a product or service to a cold audience you’ve never heard of before, you would want your company page to really stand out.

As LinkedIn is a social platform, most ad formats are image- and video-based. Before you create a campaign, you will need to design engaging, branded content for your audience. This can be for smaller businesses without a marketing department, but luckily, StraightIn’s Advertising service takes care of it. 

Check out our blog to learn more about common mistakes when setting up and running LinkedIn Ads.

What are the different ways of generating leads using LinkedIn Ads?

You can generate leads on LinkedIn in two ways, depending on whether you want to keep your audience on LinkedIn or take them to your website or landing page to convert them.

LinkedIn’s Lead Generation Forms work by selecting the “lead generation” marketing objective when you set up your campaign. You can fully customise a lead form which shows to your audience every time they click your ads. The best thing about them is that, because users are already signed in to LinkedIn, most form fields will be pre-filled, so users will only have to click “submit”. You can either download form completions as a CSV or, even better, integrate them into your CRM. 

Website Conversions are a bit simpler and similar to those on other ad platforms, such as Google and Facebook. When users click on your ads, they will be directed to your website or landing page. You can add the LinkedIn Insight Pixel to your website to track important events as well as build retargeting lists from users who visit the site.

Can you target a list of companies you’ve already interacted with?

LinkedIn Ads has a feature called “Matched Audiences”. With this feature, you can utilise data you already have to build strong, conversion-based retargeting campaigns.

Matched Audiences can be created with the following:

  • Account Targeting
  • Uploading a CSV of company names enables targeting of decision-makers for account-based marketing (ABM) campaigns.
  • Website Retargeting
  • Target users who have interacted with your website earlier and re-engage them to improve conversions.
  • Contact Targeting
  • Uploading a CSV of the email addresses from your connections enables you to nurture your leads and prospects even further.

Why are LinkedIn Ads so expensive?

To understand this, we first need to understand the difference between LinkedIn and other major social platforms such as Facebook and Instagram. LinkedIn is a business platform, which makes it a very difficult place for B2C services and products to promote themselves. This is because users on LinkedIn are in a business mindset, looking for ideas and creativity to grow their businesses, rather than driveway cleaning, for example, which you’d tend to see ads for on FB & IG.

So with that in mind, we know that LinkedIn is the perfect platform for B2B businesses to advertise, capturing the attention of business professionals whilst in a business setting. LinkedIn knows their worth. They understand that B2B leads are far more valuable than B2C and the leads will have a more significant deal size, so because of this, you will usually see a higher cost-per-click (CPC) and cost-per-lead (CPL) on LinkedIn.

What experience do you have across different industries?

With a portfolio of clients ranging from large enterprises to one-man bands across a variety of industries, including Finance, Software, Law, Retail, Marketing, and more, we are confident we can run a successful campaign for you, too.

Examples of our clients include: Manchester City Football Club, Panasonic, Skillsoft & Indeed. Where possible, we try to pair you with an Account Manager who has previously run a similar campaign and can apply their specialist skill set to yours.

What about the security of my account?

Our client’s privacy and security are top priorities for us. We don’t access your personal network on LinkedIn or send any messages without your consent. Our custom CRM is double-encrypted and only the campaign team you are working with has access to your LinkedIn account.

What is LinkedIn Sales Navigator?

Sales Navigator is an additional feature of LinkedIn that is payable directly to LinkedIn. It is essentially a large database which allows us to filter and search for the people you have told us are your perfect target market. Through Sales Navigator, filter people by Job Title, Geography, Industry & Company Size.

How will we be kept up to date on the campaign's activity?

As we do all activities directly in your LinkedIn Sales Navigator account, everything will be visible to you. On Mondays, we also send weekly reports which include stats (eg: Connections Sent, Messages Sent, Acceptance Rate and Leads Generated) as well as suggestions for optimisations of the campaign.

We will also notify you directly via email every time we generate a new lead for you.
Your Account Manager will also arrange a biweekly call with you and the team to discuss campaign performance.

What does the CRM integration entail?

Our integration tool allows us to connect with over 5,000 different apps, including HubSpot, Pipedrive, Salesforce & Active Campaign. Your CRM must have an active API key for us to integrate with it.

With the CRM integration, we will be able to upload any leads we generate straight to your CRM automatically.

What does the briefing call entail?

The purpose of the briefing call is for our team to learn as much as possible about you and your business. In this call, we will ask more about your USP and Target Audience. This call will also be your opportunity to ask any questions about our process and learn how your campaign will work.