Leads Generated
LinkedIn Outreach Agency
Done-for-you LinkedIn outreach run by a dedicated account manager. Choose hand-written manual campaigns or automation that keeps the personal touch.
286,457
28.6M
Connection Requests Sent
6,851
LinkedIn Outreach Campaigns
Why Choose StraightIn for LinkedIn Outreach?
Every campaign is built around your audience and run by people who know LinkedIn.
The right approach for your goals
Some audiences respond best to a hand-written message. Others need the reach that automation brings. We’ll recommend the approach that suits your market, and both keep your account within LinkedIn’s limits.
Worldwide reach, personal service
Manchester is our flagship office, and our teams in Chicago and Singapore support clients around the world. Your messages are written by specialists who know your target market. You still get the care and attention of a smaller agency.
A dedicated account manager
From day one, a named account manager gets to know your business and your audience. They run your campaign, manage the conversations and hand warm leads to your sales team.
Two Ways to Run Your Outreach
Manual Outreach
01
Hand-written by a named specialist
A specialist reads each prospect’s profile before writing every connection request and message. Nothing goes out without a person behind it.
Automated Outreach
01
Personalised at scale
Our team writes your messaging sequences and segments your audience by role and industry. Cloud-based tools then send connection requests and follow-ups for you.
02
Fewer, higher-value conversations
Manual campaigns suit niche or senior audiences, where every conversation counts. They still post our highest reply and acceptance rates.
02
Reach more of the right people
Automation lets you reach a larger audience without adding hours to your week. It suits businesses targeting several markets at once.
03
No automation on your account
Every action is taken by a person, and your account manager monitors each campaign in real time. That means we can adjust the targeting or message within days.
03
Built to keep your account safe
We use cloud-based tools with randomised delays between actions. Every campaign stays well within LinkedIn’s weekly connection limits.
04
Best for niche and regulated markets
Choose manual if your buyers are senior, hard to reach or bound by compliance rules. We agree red-line rules, such as FCA guidelines, before launch.
04
Best for scaling a proven offer
Choose automation if you have a clear offer and a wide audience. You get a steady flow of conversations while we handle the replies.
What’s Included in Every Campaign
Whichever approach you choose, every campaign comes with the same core service. Before launch, your account manager builds your target audience profile and makes sure your LinkedIn profile is ready.
Our team then writes your connection messages and follow-ups. Once replies come in, we handle the conversation management and pass every warm lead to your sales team.
How Our LinkedIn Outreach Works
Every campaign follows the same five steps, whichever approach you choose:
- Audience and profile: We define who you want to reach and make sure your profile supports the message.
- Messaging: Our team writes your connection requests and follow-ups in your voice.
- Launch: We start the campaign, either by hand or with safe automation.
- Conversation management: We reply to prospects, follow up and qualify their interest.
- Handover and reporting: Warm leads go straight to your sales team, with regular updates on results.
Results From Our LinkedIn Outreach
Our outreach campaigns turn LinkedIn into a steady source of sales conversations. STIR Up Opportunity, a content and SEO consultancy, gained 204 qualified sales opportunities and a 3.5x return on investment.
Raccoon Media Group generated 118 leads at £15.25 each for its PadelXpo event. HydroGraph, a graphene producer, secured 114 qualified sales opportunities through LinkedIn Ads and outreach. See more of our case studies.
Ready Before the First Message
A personalised message only works if your profile backs it up. Before launch, we check that your profile and your target list are both ready. We then refine the audience as replies come in, so your messages keep reaching the right people.
AI Voice: Take Your Outreach Further
Want your messages to stand out in a busy inbox? AI Voice lets you send personalised audio messages at scale, in your own voice. It runs on StraightIn’s own SpeakIn technology and works alongside your outreach campaign.
Latest Blog Posts

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Manual vs Automated LinkedIn Outreach — Which Delivers Better B2B Leads in 2026?
LinkedIn Outreach FAQs
What is LinkedIn outreach and how does it work?
LinkedIn outreach is done-for-you prospecting on LinkedIn. We send connection requests and follow-up messages to a defined audience, either by hand or with automation. Our team writes the messaging, manages the replies and hands warm leads to your sales team.
Should I choose manual or automated outreach?
It depends on your audience and your goals. Manual outreach suits senior, niche or regulated audiences, where each conversation matters. Automation suits businesses with a clear offer and a wider audience. Your account manager will recommend the right fit during onboarding.
Can you target specific job titles and company sizes?
We can filter by job title, industry, company size and location. We can also target recent funding rounds, hiring activity and people who post about specific topics.
Will my LinkedIn account get restricted?
Account safety is our top priority. Manual campaigns use no automation tools at all. Automated campaigns run on cloud-based tools with randomised delays, and stay well within LinkedIn’s weekly connection limits.
How do you stop outreach sounding generated?
We break your audience into small, specific segments and write messages for each one. That lets us mention what matters to each prospect, so every message reads as hand-crafted. The aim is to start a real conversation, not send a pitch.
How do warm leads get passed to our sales team?
We agree a handover process during onboarding. When a prospect shows clear interest or asks for a call, your account manager alerts your team by email, CRM or dashboard. You get the full chat history, so your salesperson can pick up the conversation naturally.
Can you work within industry compliance rules?
Before launch, we agree red-line rules for your industry, such as FCA guidelines in the UK or HIPAA in the US. Our specialists work within those rules, so no message exposes your firm to regulatory risk.
How much does LinkedIn outreach cost?
Pricing depends on the approach and the size of your campaign. You can compare options on our Packages page, or get in touch for a free consultation.
LinkedIn Outreach. Personalised conversations with the right buyers, started and managed by your account team.
LinkedIn Ads. Paid campaigns built around your audience data and aimed at the people already in market.
LinkedIn Content. Thought leadership that keeps you visible between conversations and builds the case for you.