B2B Lead Generation Agency Services

Fill your sales pipeline with qualified B2B leads from the decision makers you want to reach on LinkedIn.

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286,457

Leads Generated

28.6M

Connection Requests Sent

6,851

Linkedin Outreach Campaigns

Why choose StraightIn as your B2B lead generation agency?

Selling to other businesses means reaching busy people who rarely answer cold calls.

StraightIn uses LinkedIn to put you in front of decision-makers with outreach that reads like it came from a person.

We offer fully manual outreach for high-value audiences and automated campaigns when you need more reach. Either way, an account manager oversees every message, so nothing runs on autopilot.

Your account manager learns your business and reports back in plain English. Our team works from Manchester, Chicago and Singapore, so we can reach buyers in most major markets.

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B2B Lead generation challenges you may have faced

01

Long Sales Cycles

B2B deals rarely close after one message. Buyers need time to research and get sign-off from colleagues. Without regular follow-up, good prospects go cold before they’re ready to buy.

02

Targetting Issues

The people who sign contracts are often the hardest to contact. Generic emails get ignored when many agencies chase volume instead of the right job titles.

03

Leads that don’t convert

A long list of contacts means little if none of them wants a meeting. Many agencies report on activity alone, leaving you to figure out which leads deserve your sales team’s time.

Bringing Quiet Leads Back into the Pipeline

Not every prospect who shows interest is ready to buy straight away. We record every conversation and follow up when the timing suits them. Our re-engagement campaigns reconnect with people who replied before but never booked a meeting. That way, the work that went into the first conversation still pays off later.

Reaching Everyone Involved in the Decision

B2B purchases are rarely signed off by one person. A typical deal needs support from the people who will use your product and the person who controls the budget. We map the decision-makers at each target account and tailor our outreach to every role. When the decision reaches the boardroom, your name is already familiar to the people in it.

Personal Messages that Start Conversations

Decision makers can spot a template within the first line of a message. Our copywriters research each audience and write connection requests that speak to the problems your buyers are trying to solve. Your account manager reviews every message before it goes out, so each one sounds like it came from your own team. Careful, personal outreach also protects your LinkedIn account from the restrictions that spammy activity can bring.

Content that Keeps you Visible

Long sales cycles mean prospects can go weeks without replying. Regular LinkedIn content keeps your business in their feed while they research their options. Our content team writes posts and articles in your tone of voice, built around the questions your buyers ask most. When a prospect is ready to talk, they already know what your business does and why it matters.

Outsourced B2B lead generation that works with your team

Prospecting takes time that most sales teams struggle to find. When you outsource B2B lead generation to StraightIn, we handle the prospecting and follow-up for you.
Your team stays in control throughout. You approve the audience and messaging before launch, and we can feed every lead into your CRM so it lands where your salespeople already work.

We are also open about what isn’t working. If a message or audience underperforms, we tell you and change it.

Manual vs Automated LinkedIn Outreach — Which Delivers Better B2B Leads in 2026?

Joseph Brown29 min

Lead Generation for Financial Advisors FAQs

What is lead generation for B2B?

It’s the process of finding businesses that could buy from you and starting conversations with the people who make purchasing decisions. When done well, it gives your sales team a steady flow of prospects ready to talk.

How is B2B lead generation different from B2C?

B2B sales usually involve higher contract values and several decision-makers. That means longer sales cycles and more work to build trust before a prospect agrees to a meeting.

Why use LinkedIn for B2B lead generation?

LinkedIn lets you search for prospects by job title and company size. You can reach decision-makers directly, where they already expect business conversations.

Should I outsource B2B lead generation?

Outsourcing suits businesses that want more meetings without hiring extra sales staff. We bring experience from more than 6,800 LinkedIn campaigns, which shortens the time it takes to find effective messaging.

How much do B2B lead generation services cost?

Costs depend on your target audience and on whether you choose outreach, ads or both. Our packages give a starting point, and we tailor every plan to your goals.

LinkedIn Outreach. Personalised conversations with the right buyers, started and managed by your account team.

Replied

LinkedIn Ads. Paid campaigns built around your audience data and aimed at the people already in market.

Reach

LinkedIn Content. Thought leadership that keeps you visible between conversations and builds the case for you.

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