Tom Watson
Tom Watson leads LinkedIn Ads at StraightIn, managing paid campaigns that deliver high-intent leads for B2B clients. Over almost four years at StraightIn, Tom has worked in several departments. Early on, he helped develop the agency's email outreach and paid ads services, shaping both client campaigns and the company's own outreach. Today, he leads client PPC and manages demand generation for the whole company. He measures every campaign by the revenue it generates and matches accurate targeting with audience-specific messaging.
