Case studiesDTS Language Services
LinkedIn Content
Overview.
DTS Language Services is an ISO-certified language services provider with over 50 years of experience. It specialises in translation and interpreting for clinical trials, life sciences and other regulated industries. DTS worked with StraightIn for nearly four years to grow its LinkedIn presence, and this case study looks at the final year of that partnership.
The challenge.
DTS had decades of expertise, but its LinkedIn presence didn’t reflect it.
The business needed a stronger, more consistent presence to reach key decision-makers. Keeping up a regular flow of quality content was hard to manage internally, so momentum often stalled.
The subject matter added another layer. DTS works in technical, highly regulated industries where accuracy is everything. The challenge was turning complex topics into clear, engaging content without losing credibility. DTS also wanted that content to drive real engagement and send prospects to its website.
Our approach.
We built a consistent LinkedIn content programme around the topics DTS’s audience cares about.
The aim was to make DTS’s expertise visible to the people who choose language partners for clinical trials. Every piece needed to stay accurate and credible while being easy to read on a busy feed.
We paired a steady weekly rhythm on LinkedIn with longer articles and blogs. That gave decision-makers regular reasons to engage, and a clear route through to the DTS website.
How we did it.
Page audit and audience
We began with an audit and optimisation of DTS’s LinkedIn Company Page, mapping out the audience they needed to reach. This included clinical trial managers, regulatory affairs managers and QA leads, along with procurement directors and senior leadership.
Five content pillars
Five content pillars guided the strategy. They covered clinical trials, quality and compliance, language access and the true cost of translation, plus technology and industry insights. Each pillar addressed a real concern for DTS’s audience, from avoiding costly translation errors to AI’s role.
Posts, articles and blogs
We published three concise posts a week, mixing single-image and carousel content to share insights quickly. Monthly LinkedIn articles went deeper into the challenges facing DTS’s audience. We also wrote three blogs a month for the DTS website. This created a clear path from LinkedIn engagement to owned content where prospects could learn more.
The results.
In 2025, DTS gained 488 new LinkedIn followers, an average of 42 a month.
Its content earned 20,122 impressions and 772 reactions. The Company Page drew 2,671 views from 876 unique visitors, and 1 in 5 page visitors became followers. 24 button clicks took people straight to the DTS website.
These results reflect the stronger, more consistent presence built across the full partnership. DTS now shows up regularly in front of the decision-makers who matter most to its business.
- 488New LinkedIn followers
- 20k+Impressions
- 64%Follower growth
The work.
We believe good work should be able to stand on its own. Here’s some of what we produced for DTS Language Services:
What the client said.
“We’ve worked with StraightIn for several years, and they’ve become a valued extension of our team. Joe has taken the time to really understand our business, values and audience, consistently creating engaging content that has strengthened our LinkedIn presence and visibility. He’s responsive, reliable and always brings fresh ideas to the table. We really value our partnership with the StraightIn team.”
