Case studiesWITHIN
LinkedIn Ads
Overview.
WITHIN is a boutique consultancy for leadership development, culture change and transformation. Its leadership programmes, offsites and workshops help organisations and their people through change. WITHIN partnered with StraightIn to turn LinkedIn advertising into a reliable source of leads.
The challenge.
WITHIN had tried advertising several times before without success.
They invested time and money in campaigns, but enquiries and leads never followed. Previous efforts struggled with both targeting and positioning.
WITHIN is more than a traditional consultancy. Its team brings real-world experience of helping organisations through change and developing stronger leaders. That value wasn’t coming across clearly to the decision-makers WITHIN wanted to reach.
Our approach.
We built a full-funnel LinkedIn Ads strategy designed to give decision-makers immediate value.
We also created distinctive creative and messaging that was unmistakably WITHIN. This helped the campaigns stand out and resonate with the right audience.
How we did it.
Top of Funnel
Ads introduced WITHIN’s consultancy and culture change services to a targeted audience. The aim was to build interest among key decision-makers.
Middle of Funnel
We retargeted everyone who engaged with the top-of-funnel ads. This time, the offer was a gated asset: WITHIN’s change toolkit, available as a physical copy on request.
Bottom of Funnel
The final stage retargeted middle-of-funnel engagement with a stronger CTA. Prospects were invited to book a call about how they’d used the toolkit and to explore WITHIN’s other services.
The results.
In six months, the campaign generated 329 qualified leads on a monthly budget of £500.
The average cost per lead was just £9.28. The ads earned 119,167 impressions and 870 clicks.
- 329Qualified leads
- £9.28Average Cost per Lead
- 119k+New impressions
The quality of those leads stood out as much as the volume. The campaign opened conversations with major brands, including a deal secured with TUI. It also booked meetings with Amazon and Wagamama.
What the client said.
“We’d tried various forms of advertising over the years, but had gotten nowhere with it. Despite spending time and money on campaigns, we weren’t seeing the enquiries, leads, or business growth we expected.”
“Thomas has provided us with invaluable coaching and advice on how to optimise our LinkedIn advertising campaigns. He’s responsive and works hard to understand our needs. It’s early days for us, but based on our initial experience, we’re looking forward to continuing to work with the StraightIn team to help us grow our business.”
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