Case studiesLAG Merchant Group
LinkedIn Content
Overview.
LAG Merchant Group helps businesses in high-risk and highly regulated industries access secure, scalable financial infrastructure. Its clients work across iGaming, crypto, forex and fintech. LAG partnered with StraightIn to turn years of industry expertise into a visible, trusted LinkedIn presence.
The challenge.
LAG Merchant Group has worked in high-risk payments since 2017. Its online presence didn’t reflect that.
LAG had no structured LinkedIn strategy to build awareness or generate new enquiries. The team’s knowledge and industry connections weren’t reaching the people who mattered most. LAG needed a stronger presence among decision-makers in regulated sectors. It also needed a clearer way to stand out from other payment providers.
Our approach.
We started with a full audit and optimisation of LAG’s LinkedIn Company Page.
From there, we built a content strategy around the audience LAG wanted to reach. That meant founders, CFOs, heads of payments and compliance leads in high-risk industries.
Five content pillars shaped every post: banking access, global expansion, compliance & risk, payment solutions and industry insights. Each pillar spoke to a real pain point for LAG’s audience. These ranged from securing banking access to meeting KYC and AML requirements.
We delivered 12 posts a month with SEO-optimised graphics, plus one long-form LinkedIn article. Thought leadership and industry commentary showed LAG’s depth of knowledge in payments and banking. We monitored the page throughout and met the LAG team monthly to review results and refine the strategy.
The results.
In just over ten months, LAG grew its LinkedIn audience by 879 followers.
That’s an average of 84 new followers every month. Its content earned more than 51,000 impressions and drew 2,970 page views from 1,505 unique visitors.
The impact reached well beyond LinkedIn. LAG is now a recognised voice in iGaming, fintech and payments, with greater recognition at major industry events worldwide. Prospects and partners increasingly know the brand before the first conversation.
- 280%Increase in new followers
- 51k+Increase in impressions
- 1/3Page visitors became followers
The work.
We believe good work should be able to stand on its own. Here’s some of what we produced for LAG Merchant Group:
What the client said.
“We’ve been working with StraightIn on our content marketing, and it’s been a great experience so far. They consistently deliver high-quality content that aligns perfectly with our brand and always respond promptly. Joe’s work is both professional and impressive, and it’s clear he puts real thought into everything he does. It’s a pleasure working with him, and we’d highly recommend Joe and StraightIn to anyone looking for reliable and effective marketing support.”
