01The Challenge
STIR Up Opportunity
204 qualified sales opportunities and 3.5x ROI
STIR Up Opportunity is a content and SEO consultancy that helps businesses build digital authority and search visibility. It works as an extension of in-house marketing teams, covering content strategy, SEO and AI-optimised search. STIR came to StraightIn looking for a more predictable way to win high-value clients.
Service
LinkedIn Outreach
Most of STIR’s growth came through referrals.
That worked well, but it wasn’t a predictable way to scale. Founder Michelle Singer was wearing multiple hats and didn’t have time to build new relationships consistently.
STIR’s ideal buyers were CMOs, marketing directors and agency leaders across the US. Many were already investing in content but questioned whether it delivered results. STIR needed to reach this niche audience, build trust early and turn interest into booked meetings.
“I wanted to connect with more of the right people, expand beyond my existing network, and create a steady pipeline of qualified conversations.”
Michelle Singer, Founder, STIR Up Opportunity
02What We Did
We focused on marketing leaders who were investing in content but doubted its impact.
Target sectors included marketing agencies, professional services firms and technology companies across North America. STIR also wanted to diversify its client base and position itself as a higher-value strategic partner.
We optimised Michelle’s LinkedIn profile and launched a hybrid outreach campaign. It combined connection requests, follow-up messages and Open Profile InMails, with every lead fed into STIR’s CRM. Weekly meetings in the early weeks helped us develop Michelle’s voice and fine-tune the target audience.
Ongoing audience refinement kept the campaign sharp throughout the year. Our messaging positioned STIR as a trusted extension of the marketing team. That opened conversations with organisations looking for evidence-based SEO and content strategies.
03The Results
204Qualified sales opportunities
36%Connection acceptance rate
3.5xReturn on Investment
Over 12 months, STIR generated 204 qualified sales opportunities.
This was from a total spend of $9,840. That’s an average of 17 leads a month at $48.24 each. We sent 6,975 connection requests with a 36.3% acceptance rate. One in every 12 initial conversations became a qualified opportunity.
The impact on STIR’s business came quickly. Within six weeks, Michelle was confidently hands-off. By month two, she had more meetings than she could handle.
By the end of month three, she’d signed a 12-month client at twice her usual retainer. That single deal was worth $30,000 more than the full cost of the StraightIn campaign.
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