With an increasing number of professionals and businesses joining LinkedIn, the social media platform is fast becoming the best place for B2B advertising. Many companies are catching on to the genius that is LinkedIn ads for their B2B businesses, leading to an influx of LinkedIn ads.
As such, it’s no longer enough to simply set up a generic ad with good targeting and bidding and hope to capture the attention of your target audience. In order to cut through the clutter and make sure your ad stands out from the crowd, ad creatives are crucial to your campaign’s success. Here are some ways you can start creating more engaging LinkedIn ad creatives for your next campaign.
Don’t skip out on the planning stage
Before you jump the gun and head straight to the creatives, it’s important to first plan out your campaign, objectives, target audience, and what you hope to achieve. By being clear on your campaign goals, you can properly tailor your ad creatives to be the best fit for your objectives.
The first thing you need to do is figure out your objective: it could be to drive traffic to your company website, generate quality leads for your business, or simply raise awareness of your brand. The next thing to look at is your target audience: what kind of insights or themes would best catch their attention and how can you incorporate that into your ad creatives?
Experiment, experiment, and experiment!
Unfortunately, even if you think you’ve planned the best B2B marketing campaign, chances are finding the right combination of visuals, copy, and CTAs will not happen on the first try and takes some time.
That’s why LinkedIn’s Campaign Manager recommends having at least five ads in a single campaign. You can input a few different visuals, description texts, headlines, and CTAs all under the same campaign. This way the algorithm can test the different variants and find the most effective one. While this may be more time-consuming, it will prove to be helpful in the long run.
Get creative with formatting
LinkedIn also has a range of different ad formats that allow you to be creative, not just visually, but in terms of formatting as well. Besides basic visual ads, you can use carousel ads, which let you tell a story and engage users to click through and spend more time on your ad.
Video ads are also a great option. Short videos under 20 seconds will loop and replay automatically, letting you create an animated gif effect, while longer videos are good for engaging long-form content.
Another new and underutilised ad format is document ads, where you can upload a PDF file for users to browse directly. This is a very useful ad format for raising awareness by establishing yourself or your company as a thought leader in your industry. You can even learn how much of the document has been read and downloaded to gain more insight into what your audience is interested in.
These are just some ways to start being more creative with your LinkedIn ads, but the possibilities are endless. Start creating your standout LinkedIn ads today!
