Nowadays, most social media platforms offer an upgraded subscription – allowing users to access a variety of exclusive features, benefits, and insights. This includes LinkedIn, which provides a range of Premium accounts for users to purchase based on their needs.
If you’re a company owner, this might be particularly appealing to you, as some of these features could be a crucial part of your LinkedIn advertising strategy. But just exactly what features are available…and is LinkedIn Premium worth it in the long run?
We’ll discuss that and more in our blog below. Read on to find out about the different types of LinkedIn accounts, how much they can cost, and the benefits you can experience with a Premium account…
What is LinkedIn Premium?
LinkedIn Premium is a type of subscription users of the platform can purchase that offers more features than a basic free account.
There’s more than one type of premium account available depending on what you plan on using LinkedIn for. For example, LinkedIn Premium Career is a subscription that’s best suited for those looking for a job in their industry.
What are the different types of LinkedIn Premium accounts?
There are three different types of LinkedIn Premium accounts. As mentioned, each type provides different features – offering something for everyone. Let’s explore them in more detail below:
LinkedIn Premium Career
An option tailored for job seekers, LinkedIn Premium Career helps users obtain jobs in their specialised field. The features of this type of subscription include:
- LinkedIn InMail credits that allowing users to reach out to recruiters
- Priority access to specific job postings
- Insights into industry trends
The cost of LinkedIn Premium Career: £29.99 per month.
LinkedIn Premium Business
For business professionals and entrepreneurs looking to expand their network and drive business growth, LinkedIn Premium Business gives them the tools to do exactly that. Features include:
- InMail credits allowing users to engage with prospective stakeholders
- Advanced search filters and profile views insights
- Weekly industry trend updates
The cost of LinkedIn Premium Business: £59.99 per month.
LinkedIn Sales Navigator
As the name suggests, LinkedIn Sales Navigator is ideal for those selling products or services for a business. It provides tools that sales people can use to their advantage when sourcing clients and customers. For example, features of this subscription include:
- Customised lead search
- Advanced lead recommendations
- Team collaboration tools
The cost of LinkedIn Sales Navigator: £99.00 per month.
What are the best features of LinkedIn Premium for B2B businesses?
B2B businesses can gain several benefits from the features of a LinkedIn Premium account. Some of the best features include:
InMail messaging
LinkedIn InMail messaging allows you to interact with first and second-degree directions directly. Many businesses used InMail to target prospects, especially those whose customers include other businesses, as they’ll likely have a profile on LinkedIn.
Profile views visibility
With a LinkedIn Premium account, you can see who has visited your profile (as long as they aren’t on private mode). This can be advantageous when it comes to lead generation strategies, as you can see what sort of people are viewing your profile and refine your targets based on this.
Sales Navigator tools
With a LinkedIn Sales Navigator account, users can access a plethora of insights that may help them better define their customer personas. For example, those with a Sales Navigator account are able to see when and how a buyer has expressed an interest in their products and services – so they can determine what the best approach of encouraging them to convert is.
So…is LinkedIn Premium worth it?
In conclusion, whilst you don’t necessarily need LinkedIn to succeed if your services/ products are in demand, it can absolutely help you achieve further business growth. What’s more, with the many subscriptions available, it’s an affordable option for both small and large businesses alike.
If you’d like more information on how to use LinkedIn as a small business, check out our blog.
LinkedIn Premium: FAQs
What are the benefits of LinkedIn Premium for job seekers?
LinkedIn Premium accounts can be beneficial for job seekers to, specifically helping to streamline the application process. Other benefits include:
- AI tools save time: Job seekers can use LinkedIn Premium’s AI tools to help them refine their CV, as well as aiding them when creating a cover letter. Ultimately, this can help them save time when it comes to the job application process – which is typically quite lengthy and time-consuming.
- Interview preparation aids: LinkedIn provides interview preparation aids to help job seekers nail the application process through each step. For example, LinkedIn offers practice interview assessments to help candidates prepare.
- LinkedIn learning courses: LinkedIn offers over 18,000 learning courses for users to upskill themselves when applying for jobs to make their applications more appealing to recruiters. These courses range from learning how to create a dashboard on LinkedIn, to time management training.
Can you see anonymous profile views with LinkedIn Premium?
Whether you can see anonymous profile views with a LinkedIn Premium account depends on the account of the individual viewing your profile.
For example, if they are browsing in private mode or have private profile characteristics, you won’t be able to identify their profile.
How to know if someone has LinkedIn Premium
To know whether someone has LinkedIn Premium, look out for a gold badge on their profile, or next to their name in the search results.
LinkedIn Premium users do get to decide whether they wish to display this badge, so just because someone doesn’t have one on their profile doesn’t necessarily mean they aren’t a Premium user.
Propel sales and business growth with a LinkedIn marketing strategy from StraightIn
Even with a LinkedIn Premium subscription, you still need to be aware of how to utilise the platform to meet your business goals. But, this can be hard to figure out if you’re not familiar with LinkedIn – or have no understanding of the features available. And when running a business, it can be difficult to find the time to build this skillset, so what can you do instead?
Well, getting support from the experts at StraightIn is the first step. Our team has decades of experience and is here to listen to your business needs – as well as any worries you might have. From our initial conversations, we’ll get to work building a LinkedIn strategy tailored to this that will grow your business in whatever way you want.
Our services include Outreach Marketing, LinkedIn Advertising, Content Marketing, and Personal Branding. Get in touch with us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.
