In a community of over 1 billion members, standing out amongst the crowd on LinkedIn is by no means the easiest endeavour to take on. 

Luckily for us, some of the best examples have been highlighted by LinkedIn’s Top Voices, an invitation-only programme to showcase only the most engaged, original, and thoughtful contributors to the platform. 

For those looking to boost their LinkedIn advertising and marketing strategy – and grow their sales funnel, these examples provide a wealth of insight and inspiration on how to improve your LinkedIn profile.

Read on to discover the top LinkedIn profiles and posting habits of some of LinkedIn’s most influential voices, including Bill Gates, Richard Branson, Jeff Weiner, Arianna Huffington, and Satya Nadella. 

Want to generate engagement like them? Here’s how. 

Optimise your headline

Headlines are the first thing that your target audience will see when visiting and engaging with your profile. By taking a glance at the headlines of some of LinkedIn’s most influential voices, we see a common theme: short, simple, and up-to-date. 

From Bill Gates to Satya Nadella, LinkedIn’s most followed members only have their latest venture in their headlines, regardless of experience and how many companies they have under their belt. 

The standard (and most appealing) format is as follows: JOB TITLE at COMPANY. This will also help optimise your profile for search engines. 

For example, if someone searches ‘accountant in Manchester’ your profile has more chance of showing up if you have it in your LinkedIn headline.

Activity and engagement 

Consistent engagement on LinkedIn is one of the central pillars of success for the platform’s top profiles. Each member has a preferred method of activity (whether that be posting, commenting, or liking). But they also share a habit of routine interaction and participation in all that LinkedIn provides, keeping engagement high and their profile a hub of knowledge sharing and connection. 

The bulk of Bill Gates’ LinkedIn activity is dominated by none other than Bill Gates himself. He has an extremely regular posting schedule, pumping out new content almost daily. Likewise, Arianna Huffington posts on LinkedIn several times a day, responding to and interacting with her followers on a regular basis. And while Gates and Huffington are frequent visitors to our feeds, Jeff Weiner spreads his activity over the course of the month, preferring to shine a light on others and sharing posts from various LinkedIn users. 

No matter whether you are active several times a day like Huffington, or several times a month like Weiner, make sure your engagement remains regular and consistent to boost your SSI score and keep your connections and followers interested. 

Content 

With 1.5 million feed updates on LinkedIn being viewed per minute, what type of content do you need to produce and share on your LinkedIn profile to stand out from competitors and capture the attention of key decision-makers? 

Nadella and Weiner use articles to boost engagement and drive traffic to their respective websites, often accompanied by a short summary of the article. Or an extension of thought to provide further context and capture their intended audience while they are aimlessly scrolling through their feed. Our team provides our clients with a 1000-word article per month, posted to their company page and shared on their personal, with a call to action to ensure maximum exposure and that all queries are redirected back to their website. 

Taking a look at Richard Branson, we learn that thoughtful pieces of monologue perform as well as the most eye-catching graphic design or carousel, with thousands of followers and connections engaging with paragraphs of thought, memories, experiences, and even love letters to family and friends to appeal to connections on a more personal level. 

And with videos being the fastest-growing format on LinkedIn, increasing by 34% year after year, it’s no surprise that the platform’s top voices are using this format on a regular basis. Both Branson and Huffington post short-form videos that are, at the same time, quick to engage with and impactful to the viewer. 

In addition, Huffington likes to start a conversation. She regularly posts polls and uses CTAs to encourage discussion and interaction in her comment section, taking the post from one LinkedIn feed to another. 

Get in touch with StraightIn and find out how our experts can optimise your LinkedIn profile

Whether you are writing thoughtful pieces of text, sharing articles, or posting videos to your LinkedIn feed, make sure you are pushing out content that will be enticing and effective for your intended audience. 

Wondering how to get started? Our expert team can help. Our services include Outreach Marketing, LinkedIn Advertising, Content Marketing, and Personal Branding.

Get in touch with us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.