Create a B2B marketing strategy that works with help from LinkedIn Manchester agency, StraightIn. Contact us to find out more about how we can help you generate leads and conversions.

1. 1 billion users around the world (source)

LinkedIn has over 1 billion members worldwide, making it one of the top ten social media platforms used globally.

2. LinkedIn operates in hundreds of countries worldwide (source)

LinkedIn’s 1 billion members are located across 200 different countries and territories globally, according to the platform itself.

3. LinkedIn is a sought after platform for top talent (source)

Of the recruiters surveyed by Jobvite, 72% revealed that LinkedIn is their most used social media platform when it comes to recruiting.

4. 7 people are hired every minute on LinkedIn (source)

LinkedIn has since noted that 7 people are hired every minute on the platform, showcasing just how valuable it is when it comes to job applications and recruitment. Moreover, LinkedIn has also revealed that over 11k members apply for jobs every minute – further demonstrating the importance of using the platform for those job seeking.

5. 25-34 year olds make up the platform’s main demographic (source)

According to Statista, LinkedIn is most used by 25-34 year olds. As of February 2025, they make up approximately 47% of the platform’s membership.

6. LinkedIn has over 175 million premium members (source)

Research from Analyzify shows that LinkedIn has over 175 million members subscribed to LinkedIn Premium. When purchasing this subscription, users can benefit from:

• Access to LinkedIn InMail credits for direct reach
• Advanced search filters to improve recruitment
• Enhanced visibility to improve network expansion

7. 67 million companies have profiles on LinkedIn (source)

67 million businesses across the world have a LinkedIn profile. This is likely so they can recruit new employees and market their own company via the platform. For B2B businesses, advertising on LinkedIn is essential to acquiring new clientele and building relationships with key industry figures.

8. Video content is favoured on the platform (source)

Of all the different types of content shared on LinkedIn every minute, video content receives five times more engagement than any other type. With users craving information that can be accessed instantaneously, it’s no wonder that many enjoy the convenience of watching video content, even on LinkedIn.

9. The United States has the biggest membership on LinkedIn (source)

In terms of the traffic LinkedIn receives from different countries, the United States tops the list. As of March 2024, 31% of traffic was received from the USA, with nearly 7% coming from India, and over 6% coming from the United Kingdom.

10. 60 million job postings are active on LinkedIn at any time (source)

Research shows that at any one time, over 60 million job postings are live on LinkedIn, further supporting the idea that recruiters favour the platform when attracting new talent.

11. 75% of people who changed jobs found a role on LinkedIn (source)

Whilst Indeed is a top platform utilised by job seekers, 75% of those asked revealed they used LinkedIn to find new opportunities.

12. The average user spends 7 minutes and 42 seconds on the platform (source)

Finally, our last statistic is about how much time the average user spends on LinkedIn. According to Measure Studio, this amounts to 7 minutes and 42 seconds. To put this into context, the average Instagram user spends around half an hour on the platform each day. Meaning that those sharing content on LinkedIn have only a short amount of time to engage their users.

LinkedIn: FAQs

When was LinkedIn created?

LinkedIn was officially created in 2002, and then launched in California in 2003. It reached one million users in August 2004, rising to 10 million in 2007. In 2008, it launched in Europe – and has been popular with businesses around the world ever since.

What are the benefits of using LinkedIn for businesses?

Promoting your company on LinkedIn might seem like a chore, but it can have several benefits when it comes to your business growth. For example, it can:

• Increase brand awareness: By sharing your expertise/content marketing on LinkedIn, you can increase brand awareness by offering solutions to your audience that solve their pain points. Because of this, your audience will recognise you as a trusted expert within your industry – and it could encourage them to utilise your products/services.
• Connect with leading industry figures: By using LinkedIn, you can expand your network and increase your connections with other key industry leaders. These connections could lead to further business opportunities and ultimately, growth.
• Learn valuable insights: Not only can you share valuable insights, but you can learn from other businesses too. Engage with other company owners on the content they share and report, whilst also expanding your knowledge.

Attract prospects on LinkedIn fast with a strategy from StraightIn

Prospecting on LinkedIn can feel like a massive chore, especially when you have a business to run. That’s why outsourcing your LinkedIn marketing strategy to a leading agency such as StraightIn can help you save time, whilst also actively working to achieve your business goals.

When you work alongside us, our experts make it their goal to understand your business objectives so we can create a strategy that achieves your desired results.

Our services include Outreach Marketing, LinkedIn Advertising, and Personal Branding. Contact us today to find out more about how we can help you. Call 0161 518 4740 or email grow@straight-in.co.uk.