Lead Generation for IT Companies
Fuel IT business growth and expansion with a lead generation strategy from StraightIn
IT solutions are a necessity for most businesses in this day and age. But for companies providing services in this industry, it can be hard to stand out in a heavily-saturated market. To do so, they need to have an effective lead generation strategy.
Lead generation for IT companies can help them attract the right target audience, filter high-quality leads from those who are less likely to convert and increase sales and business growth. Ultimately, it should be a fundamental part of your marketing approach.
If it isn’t, it’s time to get in touch with a lead generation business such as StraightIn. We can help you engage with prospects, encourage conversions, and help position your company as an industry leader within a crowded sector…
Why are lead generation techniques on LinkedIn important?
We’ve touched on why lead generation techniques are important for IT companies wanting to make a mark within their industry – but just how does it help your business do that on LinkedIn?
Client acquisition
The most important reason why your IT business needs to utilise an effective lead generation strategy on LinkedIn is that it can increase client acquisition. Instead of using a blanket approach to target as many people as possible, utilising lead generation techniques provides a more efficient method of attracting leads.
For example, to do so, you have to identify your buyer personas so you can confirm how best to engage with them. So instead of wasting time trying to attract the wrong people, you can invest your precious minutes in a strategy you know will be effective at increasing client acquisition.
Builds customer relationships
Another way lead generation on LinkedIn can help your IT business grow is by building customer/client relationships. By using targeted audience profiling, companies gain a better understanding of the way their audience thinks, what makes them tick, and ultimately what will get them to purchase their specific product/service.
For example, if you can identify a prospect, you can tailor your messaging to them based on their demographics, such as their age and gender.
Increased conversion rates
As mentioned, targeting people on LinkedIn who are more likely to make a purchase or use your services will increase the likelihood of you generating sales.
As a result, your IT business will see a boost in overall conversion rates.
How does lead generation for IT companies work?
Lead generation strategies for IT businesses can be summarised within five crucial steps. All of which, help a prospect on their journey to becoming a customer of your company. These steps include:
Identification
The first step in any lead generation process is identification. This means identifying the types of buyers who are potentially interested in purchasing a product or service with your business and understanding their demographic, so you can figure out how best to target them.
Awareness and attraction
The awareness and attraction stage encompasses any time spent or strategy created to engage with leads through networking, social media marketing, and content marketing, so you can make them aware of your business and understand how you can attract them.
Consideration
When the prospect is in their consideration phase, they’re assessing which business they want to pursue to help them solve their issue with a related product or service. During this stage, businesses can nurture and qualify leads through email marketing and retargeting LinkedIn ads.
Conversion
Finally, the last step in the lead generation process is turning qualified leads into paying customers. This is typically done via personalised communication – such as LinkedIn connection messages, free trials, and social proof.
How StraightIn helps your IT company with LinkedIn lead generation
So, how is StraightIn different from other marketing agencies offering the same thing? Let’s explore some of the things your IT company can benefit from when you work with us:
Global reach, attentive services
We have clients all over the globe across a variety of industries, further reiterating our reach and versatility as a LinkedIn marketing agency. But, just because our client base is expansive, doesn’t mean the service we provide is oversaturated.
In fact, we’re committed to offering the attentive service a small agency often provides. Ultimately, we take the time to listen to our clients, ensuring they understand that their needs are our priority. No query is too small, no problem is too big, whatever issue you might be having, StraightIn is always here to help.
Thought-provoking content marketing
Content marketing should never be underestimated when it comes to your lead generation strategy. That’s why StraightIn makes the creation such an integral part of our approach to your IT company’s lead generation.
We work with your business to immerse ourselves into your culture, replicating your tone and ensuring a faultless service through and through. This is done by the production of a range of 1000-word articles to advertise your company as a stand-out supplier in your industry.
Engagement via automation-free connection messages
Automation can make those tiresome, dull tasks that much easier. But when it comes to lead generation on LinkedIn, it can be something that is penalised – and even prevent you from accessing your account. That’s why at StraightIn, we are proud to offer a completely automation-free campaigns when it comes to lead generation.
We make it our mission to understand your industry, and how your product/service offers a unique selling point that your prospects can’t get anywhere else. We connect with these prospects by creating tailored messages on LinkedIn that encourage them to engage with you and your business.
Transparency from day one
Marketing agencies sometimes overpromise what they’re capable of achieving. This can lead to mismanaged expectations and disappointment down the line. But when you work with StraightIn, we make time to predict what results are possible for your business depending on the timeline we work with each other for.
We keep you in the know at all times; communicating both our wins and drawbacks, so we can work together to adapt your strategy accordingly.
What clients think of StraightIn’s services
“StraightIn team communication skills and professionalism shine through in every interaction. Whether it’s crafting compelling messages, engaging in insightful conversations, or providing timely follow-ups, they consistently demonstrate a high level of professionalism and attention to detail”
“We have a longstanding partnership with Straight-In as our lead generation provider. They are great at communicating and have taken the extra time to understand our target audience and write niche content with resonates with them”
“StraighIn is our primary lead generation source. They’ve been great to work with, especially Hannah who is very responsive, provides excellent insights and support and regularly offers us good advice and ideas around improving our offering and targeting to potential customers”
Read our 4- and 5-star Trustpilot reviews to find out more about our level of client satisfaction…
Find out more about StraightIn’s highly-rated LinkedIn generation services
Build customer relationships, attract clients, and increase conversion rates with a lead generation strategy from StraightIn.
Partner with StraightIn today and benefit from our vast experience, as well as our conduction of in-depth research into your specific sector. No matter how big or small your business is, we can cultivate an approach that drives tangible results for your business in no time.
Our services include Outreach Marketing, LinkedIn Advertising, Content Marketing, and Personal Branding. Contact us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.
Lead generation for IT companies: FAQs
What is lead generation for IT companies?
Lead generation is the process of converting anyone who shows an interest in your company into a lead. This usually occurs when they provide contact information that you can utilise to get in touch with them and further advertise your products/services.
For an IT company, this could be anything from consulting, software development, cybersecurity, and much more.
What is the difference between leads and prospects?
The main difference between leads and prospects is their interest in a company’s products/services. Leads are typically referred to as people who have expressed a minor interest in your business.
Meanwhile, prospects are leads who have been evaluated to determine their quality, so the company can assess whether a conversion is likely.
What challenges can you face in lead generation?
Lead generation can be a tricky approach to navigate, especially if you’ve never done it before. In fact, there are several challenges you might encounter when doing so:
- Maintaining consistency: One problem you could face is maintaining consistency within your lead generation. For example, you might find difficulty adapting to evolving market trends and ever-changing consumer behaviours.
- Dealing with competition: Competition is another drawback you might face when conducting a lead generation strategy. This can make it harder to stand out and attract leads.
- Poor lead quality: Despite having an effective strategy, there’s still a chance you’ll fail to attract the right people.
