Lead Generation Services
Drive business growth and sales with a StraightIn lead generation strategy…
Lead generation is a necessity for businesses in our technology-driven world. Not only does it help to attract prospective customers to your business, but it also ensures you don’t waste time targeting the wrong people.
Sounds easy, right?
Well, whilst lead generation is a pretty simplistic concept, in reality, it takes exceptional levels of research into your target demographic, an understanding of what makes your prospects tick, and an emphasis on activity that encourages them to convert. All of which takes a team with the knowledge and experience to dive deep into your offering, industry, and objectives. A team like the experts at StraightIn…
With decades of experience in LinkedIn marketing, we’re ready and waiting to help businesses boost growth and sales with lead generation services that get the results they want.
Lead generation isn’t just a process, it’s a skill – and our experts can help you achieve the high-quality leads you deserve in no time.
What is B2B lead generation?
B2B lead generation is the pursuit of researching the prospective customers of a business based on its products/services, and tailoring activity to encourage them to make a purchase. Having been a popular marketing strategy for many years, there are a variety of lead generation techniques companies can utilise.
For B2B businesses, the best techniques might concentrate on an approach via the professional networking platform, LinkedIn.
How does lead generation work?
Put simply, lead generation works by targeting prospects with tailored marketing activity that might turn their interest in a product/service into a sale.
In the context of LinkedIn lead generation, this type of process would involve utilising the platform to make connections with business prospects. To do so, companies might choose to;
- Use advanced search filters
- Create targeted LinkedIn ads
- Leverage lead gen forms
The above helps businesses to build relationships with prospective customers/clients so that they can position themselves as a company with authority in the industry. By utilising their thought leadership and expertise, businesses can increase their visibility and engage a new but relevant audience on LinkedIn.
What are the benefits of lead generation?
Lead generation isn’t just a tactic that works for one purpose. In fact, there are several benefits to utilising it as a part of your marketing strategy.
Increased sales and success
With a B2B lead generation strategy that actively engages prospects and encourages them to convert, it’s no wonder a business will see increased sales and success. Whilst conversions can refer to prospects simply filling in their information on a company website, there’s a higher chance this interaction represents their interest in purchasing the business’s products/services.
Strengthen customer relationships
A well-researched and effective lead generation strategy will build and uphold customer/client relationships. On LinkedIn, this might be achieved by communication via InMail, or through ads that understand the needs of the audience and provide valuable information. Building and maintaining customer relationships is essential to the representation of your brand, and helps to increase their loyalty to you.
A refined marketing approach
Some marketing strategies can feel like you’re throwing things at a wall in the hopes that something sticks. But with lead generation, you can take comfort in knowing your time and financial investment is spent on something that uses a refined approach. An effective lead generation strategy will help get a business in front of the right people. So you know it’s a worthwhile strategy.
Outsourcing lead generation: Why it can help your business soar
You might be thinking that lead generation is possibly something your business could strategise on its own – which is correct! But outsourcing your lead generation to an expert marketing agency such as StraightIn, will have you benefiting from the below:
More time to spend on other business avenues
If you’re a company owner short on time, marketing can feel like the last thing you want to dedicate precious hours to. So when you outsource to an established agency such as StraightIn, you’ll have more time to focus on your business endeavors – and can leave the creation of an effective lead generation strategy in the hands of our experts.
Access to experts with proven track records
No one can become an expert on lead generation overnight. And this can be even harder to achieve when running a business. That’s the benefit of outsourcing your lead generation to an experienced marketing agency such as StraightIn. You’ll have access to a team of experts who have years of experience in LinkedIn marketing and B2B lead generation, so you can rest assured knowing your strategy is taken care of from beginning to end.
Improved lead quality
Lead generation is a targeted marketing approach, so you know that it’s worth your investment. As mentioned, it can improve the quality of your leads as it focuses on specifically making connections with relevant members of your key demographic. This means you’ll have a better chance of encouraging these prospects to convert, as they are high-quality leads – they are more likely to be potential customers of your products/services. As a result, you spend less time nurturing low-level leads.
Why choose StraightIn for your lead generation?
With so many marketing agencies out there all promising the same results, it can be hard to find the right fit for your business. So if you’re wondering how StraightIn stands out from the crowd, here are a few reasons why so many companies turn to us…
Expert lead nurturing and re-engagement
At StraightIn, we know what it means to nurture new leads and re-engage with old ones. Prioritising both means we can target as many relevant prospects as possible, and reconnect with ones where a full conversion hasn’t previously been possible.
Ultimately, it provides the potential for your business to gain more customers and therefore, sales.
Personalised, automation-free campaigns
Automation has become a popular tool businesses utilise to save time on mundane tasks. But, too much of a good thing can be outweighed by the drawbacks – especially when it comes to using automation on LinkedIn. LinkedIn has clamped down on such uses – even penalising accounts that have shown evidence of doing so, e.g. by using data scrapers.
That’s why, at StraightIn, we avoid using automation at all costs. We personalise our approach to your lead generation strategy based on extensive research, the expertise provided by our advanced tools, and utilising genuine engagement. Overall, it provides a more authentic approach that your prospects will appreciate.
Worldwide reach, tailored connections
We might have roots as a LinkedIn marketing agency in Manchester, but we have offices in Singapore and Chicago as well. It doesn’t matter to us where our clients are located; we have the tools to help them succeed no matter where they are – and we’ll tailor our approach to align with this.
Despite having the resources to work globally, we still offer the attentiveness of a small agency. Meaning your satisfaction is our top priority. We work with you to curate a strategy that aims to achieve the successes you’re seeking and will communicate both the wins and the drawbacks, as and when they happen.
Proven client wins and success
When searching for a lead generation service, every one you’ll encounter will all boast about their effective strategies. But in reality – the proof is in the pudding, and what really matters is what their clients have to say about their services.
At StraightIn, we have over 100 4- and 5-star Trustpilot reviews, with our clients praising our effective communication skills and ability to get the results they need. So you know you can trust the words of our clients above else.
Don’t just take our word for it, see what our clients have to say…
“StraightIn’s approach is very straightforward and they are set up to take heavy lifting off a client’s hands and deliver success. They will handhold you as much or as little as necessary and get the results you require from your campaign”
“Finding the right partners who truly understand our vision and audience hasn’t been easy, and we’ve experienced a few setbacks along the way. However, I’m thrilled to share that we’ve finally found the perfect fit with Straight-In, and especially with Kailey. She has been incredible—her thoughtful and strategic approach to every interaction with our potential customers has made a real difference”
“After working with the Business Development Manager, I was confident in StraightIn’s approach and outreach service. My experience with my Account Director has been incredible. Within 6 weeks, I was able to be 90% hands-off. I had so many meetings booked and built many excellent professional relationships that will serve me (and them) for years to come”
The B2B lead generation process
So, what does the lead generation process involve?
Typically, there are five steps needed to achieve success via lead generation, including:
Identify your target audience
First things first, you must identify exactly who your target audience is. You can do this by creating customer/client personas or profiles to better understand exactly what your ideal prospect looks like. For example, you might ask yourself:
- What age bracket do they belong to?
- Where are they located?
- What industries do they work in?
- What challenges do they face?
The above will help you better understand exactly how to communicate and engage with your prospects, offering you a higher conversion rate. This is because you can really take the opportunity to empathise with your audience and find clarification in what service/product they’re looking for – so you can help improve their business by providing them with it.
Devise an outreach campaign
Having identified who your target audience is, the next step in your lead generation process is devising an outreach campaign. In other words, it means confirming how you will approach leads and encourage them to use your business and its products/services.
In the context of LinkedIn, you might do this by sending connection messages or even InMails to your prospects.
Engage and nurture leads
Now you’ve finalised your target audience and strategy/campaign, it’s time to engage and nurture your leads. What does this look like exactly? Well, as mentioned, it means interacting with potential customers by engaging them with information on your products/services that could entice them into converting.
Nurturing your leads simply means building a relationship with them throughout their buying journey, with the hopes of guiding them toward a purchase decision.
Follow-up and conversion
Next, you’ll need to follow up with your leads so you can remind them of your offering and encourage them to make a choice regarding a purchase.
Following up and nurturing leads will hopefully lead to a conversion, which means sales for your business.
Contact StraightIn for a lead generation strategy that accelerates conversions and growth
Interested in a LinkedIn lead generation strategy that encourages conversions and increases sales for your business?
Well, the experts at StraightIn are here to help you achieve your goals and more. Having been in the industry for years, we know what it means to position yourself as a thought leader on LinkedIn and connect with your target audience. Whether you’re a small, medium, or large-sized business, we can outline an approach to your LinkedIn marketing that helps your business stand out from the rest.
Our services include Outreach Marketing, LinkedIn Advertising, Content Marketing, and Personal Branding. Get in touch with us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.
B2B lead generation: FAQs
There are a variety of lead generation tools that businesses utilise to ensure they can engage with high-quality prospects, as well as allow them to monitor the progress of their campaigns. This includes:
- Salesforce: This is a CRM platform that enables users to organise, track, and monitor leads generated.
- Ahrefs: This is an SEO tool that helps to improve the rankings of a company’s website.
- LeadPages: This website helps businesses to create landing pages to attract prospects.
