Advertising has been a medium for businesses to get the word out about their products/services for decades. With the development of new social media, companies across every sector can find and appeal to their audience with ease by using platforms most associated with their demographic. And if you’re a B2B business owner, this might be LinkedIn.

As a LinkedIn advertising agency, we know just how beneficial the platform can be when it comes to increasing the visibility of your B2B business.

No matter your industry, or how niche your product/service might be – LinkedIn advertising allows you to position yourself in front of key decision-makers. This way, you can highlight how your products/services help them with their pain points, and encourage them to work with you.

That’s why we’ve highlighted 9 LinkedIn advertising stats below, so you can see for yourself just how advantageous this social media is at increasing brand awareness, operational growth, and ultimately, sales. Read on to find out more…

1. Businesses can reach over 1 billion people by advertising on LinkedIn (source)

LinkedIn has 1 billion users, so businesses that advertise on the platform have the potential to reach this many people through their B2B marketing.

2. Key decision makers are a large proportion of LinkedIn’s user base (source)

According to Social Pilot, LinkedIn hosts over 65 million decision-makers. This makes it the perfect platform for positioning your brand in front of professionals who can help grow your business.

3. A leading platform for B2B lead generation (source)

LinkedIn itself has stated that it’s been voted the number one platform for B2B lead generation. As a network for working professionals and leading businesses, it’s easier than ever before for B2B companies to showcase their offerings to other industry leaders via LinkedIn.

4. The majority of B2B marketers believe LinkedIn is the most effective marketing channel for lead generation (source)

B2B marketers have further supported LinkedIn’s ability to generate high quality B2B leads, with 40% agreeing it’s the most effective channel for lead generation.

5. ROI has improved for companies using LinkedIn (source)

The platform has also revealed that companies using LinkedIn for marketing have seen a 20-30% YoY uplift in their ROI.

6. Marketers see high conversion rates on LinkedIn (source)

Marketers can experience 2x higher conversion rates when using LinkedIn. To increase the amount of conversions your business generates on LinkedIn, use the platform’s lead gen forms and undertake A/B testing, so you can establish what campaigns get the best results for your brand.

7. Brands have seen an increase in purchase intent by using LinkedIn (source)

According to LinkedIn, 33% of brands have seen an increase in purchase intent from customers by using ads on LinkedIn. If you’re interested in making the most out of your LinkedIn ads, check out our guide where we discuss how they work, the different types, and our top tips for using them. 

8. LinkedIn ad revenue will increase exponentially by 2027 (source)

Research from Statista suggests that LinkedIn’s overall ad revenue is expected to pass $10 billion dollars by 2027.

9. Vertical ads on LinkedIn drives more engagement than horizontal ads on mobile (source)

Finally, our last statistic comes from LinkedIn. The platform has revealed that vertical ads on mobile generate 31% higher rates of engagement than other horizontal formats. Ensure you take the devices your prospects are using into account when creating your campaigns, and tailor them accordingly.

Lead the way on LinkedIn with help from the experts at StraightIn

In our digital age, establishing yourself as a thought leader is an important aspect of running a business. It helps people in your industry perceive you as a credible source of expertise and knowledge. In turn, it means they will be more encouraged to purchase one of your products or become a client of yours.

One way you can do so is by marketing and advertising your business on LinkedIn. And, if you’re short on time, you can outsource this activity to the LinkedIn marketing experts at StraightIn.

Our services include Outreach Marketing, LinkedIn Advertising, and Personal Branding. Get in touch with us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.

LinkedIn advertising stats: FAQs

How effective is advertising on LinkedIn compared to other platforms?

LinkedIn advertising is more effective than other platforms depending on the type of business you own. For example, if you own a company in the B2B sector, marketing your services/products on LinkedIn is a great way to get in front of key industry figures and decision makers in the businesses you’re targeting.

If you’re a part of a business with a target audience made up of everyday consumers, then LinkedIn might not be the best platform to utilise. In these instances, stick to Facebook, TikTok, X, and Instagram – prioritising each platform based on the usage of the demographic you’re appealing to.

Is LinkedIn good for lead generation?

Yes, LinkedIn is an effective platform for lead generation – you just need to make sure you’re using it effectively. To generate leads on LinkedIn, ensure you are:

  • Content marketing: Sharing organic and original content on LinkedIn helps to position your business as a leader within your industry. It might sound simplistic, but offering expertise and insights can add credibility to your brand and increase the likelihood of prospects returning to you and using your products/services.
  • Conducting LinkedIn outreach campaigns: LinkedIn has an instant messaging platform for a reason – so you can prospect and reach as many people as possible. Utilise the InMail feature which allows you to reach even more people, and even create your own ‘call to actions’.
  • Running LinkedIn ads: LinkedIn ads come in a variety of formats based on what you want to market to your prospects. Find out more about them and how to use them in our guide.

Why is LinkedIn good for B2B lead generation?

LinkedIn is a platform utilised by many B2B marketers as the chances of lead generation are much higher than other platforms. This is for a few reasons, including:

  • Network of professionals: LinkedIn is a platform for working professionals, businesses, and industry leaders. Therefore, being present on the platform offers a whole host of opportunities to connect with people who can influence the expansion of your company. Put simply, you could build your LinkedIn network quite quickly. 
  • Targeted outreach possibilities: Thanks to LinkedIn’s search filters and InMail messaging, you can reach more prospects who could be encouraged to engage with your business, and might be of a higher quality than other leads driven elsewhere.
  • Content marketing potential: Another way you can increase B2B lead generation on the platform is by utilising strong content marketing techniques. For example, you could share a blog about a trending topic in your industry once a week – with expert comments. Not only does this help inform your audience, but it adds credibility to your brand, meaning prospects will be more encouraged to work with you.

How do I increase my B2B engagement rate on LinkedIn?

There are several ways you can increase your B2B engagement rate on LinkedIn. You can do so by:

  • Share unique content regularly: As mentioned, strong content marketing practices such as sharing blogs and videos can go a long way in increasing your engagement rate on LinkedIn. Ensure your content offers a unique perspective and can help your readership.
  • Create a LinkedIn newsletter: Starting a newsletter is a great way to position yourself in front of the audience you want to attract. Utilise the key figures in your business for expert commentary, and don’t be afraid to look at what your competitors are doing for inspiration (if it’s working that is!)

Invest in a LinkedIn premium subscription: You could also increase B2B engagement with a LinkedIn Premium subscription. Mostly because you’ll have access to advanced tools, such as key metrics, advanced search filters, and lead recommendations – helping you to get the most out of the platform to reach a wider audience.