Everyone knows what emojis are, and likely use them in their everyday communications with family and friends.
But emojis aren’t exclusive to personal posts and messages, you can even utilise them in your LinkedIn marketing. In fact, doing so can be a great way to present the tone and personality of you and your brand. What’s more, it can be a better way of conveying information, without taking up all the characters of your posts/messages.
If you’re interested in using LinkedIn emojis in your posts and interactions, read on to find out the best ways to do so and the different types you can use.
How to add emojis to your LinkedIn profile
Adding emojis to your LinkedIn profile is a simple process. You can either copy and paste them, or use keyboard shortcuts:
Copy and paste your favourites
It might seem old-fashioned, but copying and pasting emojis is an easy way to add them to your profile. You can use a website such as EmojiCopy, which lists a whole collection of emojis for you to copy and paste when necessary.
Alternatively, continue reading to see the different types of emojis we’ve copied into our blog for you to utilise.
Use keyboard shortcuts
The next way you can add emojis to your LinkedIn profile is by using keyboard shortcuts. But, what shortcut you use depends on whether you work on a Mac or PC:
On Mac: To find emojis on a Mac, move your cursor into the text window where you want your emoji to be located. At the same time, press command control and spacebar, this will then open up an emoji window that falls under several different categories. Search through the categories to find the right emoji for you.
On PC: To get emojis on your Windows PC, you need to press the Windows key and semi-colon key at the same time. This will bring up a board of emojis for you to search through and identify the right one for you.
Different types of LinkedIn emojis for you to copy (and when to use them)
Below we’ve highlighted our top emojis for LinkedIn based on the situation in which you want to use them.
Growth and business trajectory
👔💼🏢📧📥📤🧾📊📉🗒️📆🗑️🗄️🗃️📋💡✅
Example:
“Want to make your business stand out on LinkedIn? 💡
Well, the experts at StraightIn can help ✅
Simply get in touch today to find out more. You can give us a call on 0161 518 4740 📲 or email grow@straight-in.co.uk✉️.”
Hand gestures
🫶🤲👐🙌👏🤝👍👎👊✊🤛🤜🫷🫸👈👉👆
Example:
“Interested in getting the most out of your LinkedIn advertising? Check out our top 3 tips for doing so below👇
👉Identify your target audience properly
👉Don’t be afraid to follow up with prospects
👉Analyse what your competitors are doing”
Facial expressions
☠️☹️😀😃😄😁😆🥹😅😂🤣🥲🫡🫢😡😛🤓
Example:
“We’ve had some great Friday feedback here from our clients at StraightIn😀
Thanks to the in-depth research and analysis performed by our expert team 🤓, our clients have seen a massive uptake in organic growth on their website! 😁”
Hearts and symbols
🩷🧡💛💚🩵💙💜🖤🤎💕💗💖💘💟💠🔥😍
Example:
“We love LinkedIn💘 And want to show our clients how they can benefit from the platform when we work with them🔥.
When you utilise LInkedIn, you can potentially benefit from:
🩵 Building relationships with key industry figures
🩵 Key data metrics to help you analyse the effectiveness of your strategies
🩵 Easier ways of prospecting
What are the benefits of using LinkedIn emojis?
It might seem too informal to work on the platform, but in fact, there are several benefits to be gained when using LinkedIn emojis. For example:
Expresses your feelings
Using emojis on LinkedIn is a great way to convey your emotions on the platform. If you have positive news to share, it’s easy to express this with a smiley face emoji. Or, if your business has progressed, an emoji indicating upward growth is a good way of delivering this type of news simply. What’s more, it can help make professional communication more relatable and personal, which can make it easier to build rapport with clients and customers – and even build your network.
Adds authenticity
Another benefit of using LinkedIn emojis is that it adds authenticity to your brand. No matter what industry you’re in, even if it’s technical or corporate, people are discouraged from working with a business that comes across as robotic and without personality. If you use emojis in your LinkedIn marketing, you’ll likely see an increase in engagement with users on the platform – as these posts are much more eye-catching than text-heavy ones.
Increases clarity
Increasing clarification in your posts is another benefit of using emojis on LinkedIn. This is because it can convey your messages in a much more concise and clearer way. In recent years, we’ve all become a little lazier when it comes to research and keeping our attention focused on something. That’s why making your LinkedIn posts clearer with emojis can help draw users in and keep them engaged. This works much better than posts presenting too much information and making readers lose interest.
Using emojis on LinkedIn: Three tips from StraightIn Founder, Zac Hancox
Now you know how to use emojis on LinkedIn, it’s time to put it into practice. To help you do so, the founder of StraightIn, Zac Hancox, has highlighted three tips to ensure you use them in the best way.
Don’t underestimate the impact of catchy headlines
“No matter what industry your products and services sit within, a catchy headline is always going to grab attention on LinkedIn. And, using emojis within a headline will make it more eye-catching. Try to use one at the start of the headline, then within your post, every time you make a separate bullet point, use an emoji alongside each one. This helps to convey the information in a much quicker way which the user will appreciate.”
Don’t neglect your profile
“It’s not just your LinkedIn posts that will benefit from using emojis, but your profile headings will too. It will add personality to your profile which makes it memorable to others, whilst also signaling your tech-savviness. Try to use ones that represent your business and industry. For example, if you’re in a data-led career, use a graph emoji such as this one 📈.”
Don’t overuse them
“Finally, it’s important you don’t overuse emojis on your company page. Too much of a good thing can result in it losing its meaning, and can also make your posts look quite forced and even, cringe-worthy. A good rule of thumb is to use one in every new paragraph/bullet point.”
Create LinkedIn posts that engage customers and drive interest with help from the StraightIn experts
If you’re posting and prospecting on LinkedIn, but are failing to see a difference in your website’s traffic and conversions – you could benefit from help from the experts at StraightIn.
Our team knows what it takes to produce tangible results for businesses in any and every industry, and we’re ready and waiting to produce a strategy for you that is effective.
Whether you need help with outreach, influencer campaigns, or conversion management, we’ll tailor an approach to help you stand out from your competitors on LinkedIn.
Our services include LinkedIn Advertising, Content Marketing, and Personal Branding. Contact us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.
