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Anyone running outreach campaigns on LinkedIn from Founders and CEOs to Marketing and Sales Directors looking to add a more human, memorable touch to their connections.
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About the Author: Joe Brown
Joe joined StraightIn, a leading LinkedIn marketing agency, as a digital marketing apprentice and rapidly rose to Copywriting Lead, managing a team that has delivered over 3,000 high-impact articles for clients worldwide. From a mining equipment manufacturer in Australia to a pharmaceutical giant in Switzerland—and even a coffee machine manufacturer in Manchester—Joe has helped create compelling content for businesses worldwide. Beyond copywriting, he has been instrumental in StraightIn’s growth, securing multiple award nominations and expanding the agency’s brand presence on social media.
