B2B lead generation focuses on engaging with prospective customers/clients who are also business owners themselves. Meanwhile, B2C lead generation concentrates on selling a product/service directly to the consumer.
As a result, the approach in strategies must differ to gain results. Where a B2B strategy will emphasise the need to build trust and make a sincere connection with a prospect, a B2C lead generation approach will use a broader strategy to attract the attention of customers quickly.
