Integrating lead generation with CRM systems is essential to keeping customer information in one place; helping to enable more efficient management. As you’re able to track interactions and communications with prospects – as well as monitor data in real-time – you can streamline the entire sales process, from the first lead capture to the final purchase.
This can help you better understand what has engaged your prospect, and what specific technique has encouraged them to convert. With a CRM system, you can also focus your attention on leads that are of higher quality (by seeing their levels of engagement and interaction rates).
