LinkedIn newsletters are one of the best-kept secrets in B2B marketing. They’re a brilliant way to stay visible, build trust, and share your expertise with the people who actually want to hear from you, without battling the algorithm every time you post.

Unlike blogs or social updates that can get lost in the feed, newsletters go straight to your subscribers’ inboxes. That means more eyes on your content, more meaningful engagement, and more chances to turn connections into real relationships.

If you’ve been on LinkedIn for a while, you’ve probably noticed newsletters popping up more and more. But what are they really about? Why are so many people creating them? And how do you start one that actually works for your brand or business?

At StraightIn, we see LinkedIn newsletters as a valuable part of a well-rounded content marketing strategy. They’re a practical way to grow your audience, share useful insights, and build stronger connections over time. In this guide, we’ll break it all down—what they are, why they’re worth considering, and how to create one that stands out (even if you’re starting from scratch).

What is a LinkedIn Newsletter?

A LinkedIn newsletter looks a lot like a regular article. It’s got a headline, a cover image, and space for long-form content, but with the added benefit that your followers get notified when a newsletter is published. That one little feature can make a huge difference when it comes to visibility and engagement.

You can create a newsletter from either your personal LinkedIn profile or your company page, depending on how you want to position your content. Whether you’re building your personal brand or speaking as a business, the setup is the same and just as effective.

Think of it as your own mini-magazine or digest that subscribers can follow and look forward to. It’s a way to keep showing up for your audience without relying on the algorithm to (hopefully) put your post in front of the right people.

Once someone subscribes, LinkedIn gives them a heads-up every time you release a new edition, both in-app and via email. That means your content gets seen more often by people who want to see it. It’s a smart way to stay top of mind, especially in the B2B world where relationships matter.

You can really make it your own, too. Give your newsletter a name, add a logo, write a short description, and decide how often you want to publish. It’s all built into LinkedIn, so your audience doesn’t have to go anywhere else to engage with your content.

And with over 500 million business professionals already subscribed to at least one LinkedIn newsletter, it’s clear this format is incredibly popular. Whether you’re a business leader or a team member with something to say, a newsletter is a great way to start meaningful conversations and build your brand over time.

The Benefits of Starting a LinkedIn Newsletter

A good newsletter helps you build influence, spark engagement, and stay top-of-mind with the people who matter to your business.

1. Reach People (Without Playing the Algorithm Game)

The LinkedIn algorithm can be a bit of a mystery. You can spend ages creating the perfect post, only for it to reach a handful of your connections. We’ve been there too. You hit publish thinking, “This one’s a winner,” and… nothing. It’s frustrating, to say the least.

Newsletters cut through that noise. When you publish an issue, your subscribers get a notification straight away, both on LinkedIn and in their inbox. That means you don’t have to rely on the algorithm to decide who sees your content. It goes directly to people who’ve already said they want to hear from you.

And here’s a bonus: when you launch your first newsletter, LinkedIn gives it an extra boost by telling your entire network that you are launching a new newsletter. It’s basically free promo from the platform itself, great for getting those first few subscribers and building momentum early on.

2. Build Real Engagement with People Who Actually Care

Let’s be real, if you’re running a business, you’ve probably thought about becoming a thought leader at some point. Someone people trust, look to for advice, and see as a go-to voice in your space. Whether you call it building your personal brand or becoming a bit of an industry influencer, a LinkedIn newsletter can help you get there.

How? Well, unlike the odd status update or one-off post, a newsletter gives you space to share your thoughts regularly, whether that’s industry tips, lessons you’ve learned, opinions on trends, or just what’s been on your mind. Over time, that kind of consistency starts to build something bigger: credibility.

Here’s the best part—people choose to subscribe. That means they already want to hear from you. So, what engagement do you get? It’s not random likes or passive scrolling. It’s people who are genuinely interested in what you have to say. That makes your content way more likely to spark real conversations.

Whether you’re a marketer sharing campaign wins, a coach offering leadership advice, or a founder talking through new ideas, a newsletter gives you a seat at the table in your industry, so you’re helping lead the conversation, not just watching from the sidelines.

3. Build Real Connections That Last

LinkedIn posts are great for quick wins—short updates, announcements, hot takes. But if you want to go deeper and really connect with your audience, a LinkedIn newsletter gives you the space to do just that.

You can tell stories, unpack complex ideas, share case studies, or break things down in step-by-step guides. It’s your chance to show your thinking, not just your headlines, and that’s what helps people really get to know you.

Over time, this kind of thoughtful, long-form content builds trust. It shows you know your stuff, or, if you’re publishing from a company page, that your business understands your audience’s challenges and knows how to solve them. It’s also a brilliant way to grow your personal brand and keep your name top-of-mind in your industry. And of course, the more time people spend reading and engaging with your content, the more the LinkedIn algorithm rewards you for it. Win-win.

4. Turn Readers into Warm Leads

Newsletters aren’t just for sharing ideas. They’re also a low-key but powerful tool for lead generation.

When someone subscribes, they’re actively saying, “I want to hear more from you.” That makes them a much warmer lead than someone who casually scrolls past a post. And when they like, comment, or share what you’ve written, it not only deepens their engagement. It also puts your content in front of their network, expanding your reach organically.

Over time, your newsletter becomes more than just a piece of content. It becomes a steady, low-pressure funnel. One that helps people get to know you, builds trust, and gently moves them closer to working with you. Whether you’re after new clients, potential partners, or just more meaningful conversations, a good newsletter can open a lot of doors.

A Step-by-Step Guide on How to Start a LinkedIn Newsletter

Now that you’re ready to give LinkedIn newsletters a try, creating one could not be more simple. The process is the same whether you’re setting it up from a company page or a personal profile.

Step 1: Make Sure You’re Eligible

Before you dive into creating the most engaging newsletter LinkedIn has ever seen, there are a few boxes you need to tick first. The big one? Eligibility.

Not everyone gets access to the newsletter feature straight away. LinkedIn has a strict newsletter access criteria in place. It’s typically based on things like your follower count and how active you’ve been on the platform.

To unlock the feature, you’ll need:

  • A personal LinkedIn profile with Creator Mode turned on, or an active company page.
  • A history of recent content activity on the platform.
  • A verified email address is associated with your profile or page.

If you meet the criteria, the “Create newsletter” option will appear when you click to start a new article from your profile or page. If, however, it’s not visible, you may need to grow your page with more meaningful connections or followers.

Check out the previous blogs we have written to help grow your network and followers:

2. The Value Of A Catchy, Engaging Name

Once you have met the eligibility criteria and you can launch your newsletter, you need to sit down and carefully think about what you want your newsletter to convey. Before your newsletter goes live, you will be asked to decide on four important things:

  • Title – Keep it clear, catchy, and easy to remember. Your newsletter name should give people a reason to click.
  • Description – Let readers know what kind of content they’ll get and why it’s worth subscribing. Set the tone and the value upfront.
  • Publishing schedule – Choose a frequency that works for you: daily, weekly, bi-weekly, or monthly. Whatever you pick, aim to stick to it.
  • Logo – A custom graphic adds personality and helps your newsletter stand out in people’s feeds and inboxes. It’s a small touch that makes a big difference.

Here’s how that setup screen looks:

How to Star a LinkedIn Newsletter

It is important that you get your newsletter right from the first edition, from your overall branding to choosing a catchy name and creating meaningful content. Not only will this help you hook your audience and keep them coming back for more, but it will also help the newsletter writing process a lot easier.

3. Write, Plan and Format Your First Newsletter

At StraightIn, we’re big believers in consistency, and that absolutely applies to newsletters. A catchy title and bold logo might grab attention, but without clear, consistent content, it’s hard to keep readers coming back.

First things first: think about what kind of newsletter you want to create. There’s no one-size-fits-all, but here are some tried-and-true formats that work well:

  • Industry insights & news – Share your take on the latest trends and developments.
  • How-to guides – Help your readers solve real problems with actionable tips.
  • Case studies & success stories – Show how things work in the real world.
  • Expert interviews – Add fresh perspectives from people your audience trusts.
  • Personal stories – Let your voice and personality come through—people connect with people.
  • Product or company updates – Great if you’ve got something new to shout about.

You can eventually increase the number of newsletters you have per page—LinkedIn currently allows up to five. That means you can add a little variety if it makes sense for your audience. One newsletter could be on industry insights and trends, another could focus on behind-the-scenes updates from your business, and a third could be educational content or how-to guides. But I’d be mindful of not overdoing it or spamming your audience with too much content. As always, it’s quality over quantity.

Once you’ve picked a style, it’s time to plan your first edition. We recommend using a structure that’s easy to follow and keeps people engaged. Remember, a good newsletter doesn’t just throw out information—it builds a relationship.

Here’s a formula that works:

  • Start strong – Hook readers with a bold stat, question, or story.
  • Keep it friendly – Write like you’re chatting to a colleague, not writing a report.
  • Break it up – Short paragraphs, clear subheadings, and bullet points make it easier to read.
  • Make it meaningful – Give readers something to take away or act on.
  • Wrap it up – End with a clear call to action: reply, comment, or share.

And don’t forget visuals! Nobody wants to scroll through a wall of text. A well-placed infographic, photo, or graphic can bring your newsletter to life. Even something simple that you’ve created yourself can add personality and energy.

And finally, stay consistent. You can choose to send your newsletter daily (a bit intense), weekly, bi-weekly, or monthly. Whatever you pick, stick to it. Why? Because consistency builds trust, keeps you top-of-mind, and helps your audience know when to expect something new from you.

Of course, that’s easier said than done. You’ve got a business to run, a team to manage, and a life outside of LinkedIn. So if carving out time to write quality content regularly feels like a stretch, it might be worth bringing in a professional to help keep things on track.

4. Publish and Promote

Once everything’s set up, hit that Publish button.

After your first issue goes live, LinkedIn will automatically send an invite to your followers and connections, encouraging them to subscribe. It’s a great (and free) way to kickstart your audience. But if you want to keep growing your subscriber base, you’ll need to keep the momentum going.

Each time you release a new edition, repost it to your feed to make sure it gets in front of both new and existing connections. You’d be surprised how often people miss it the first time around.

You can also boost engagement and reach by:

  • Ask your team, colleagues, or partners to share it within their own networks.
  • Add the newsletter link to your LinkedIn “About” section and your email signature.
  • Share it in LinkedIn groups where your ideal audience hangs out.
  • Cross-promote it on your other social channels, your website, or your blog.

The more places you share it, the more eyes you’ll get on it, and the more your newsletter will grow over time.

Remember, it might not be a smash hit right away. Building an audience takes time.

Pro Tips for Running a Great LinkedIn Newsletter

From helping clients get started with LinkedIn newsletters, we’ve picked up a few tips that can make a big difference when it comes to getting results:

1. Stick to a Schedule You Can Actually Keep

Weekly newsletters can be great for building momentum, but if that feels like too much, monthly is totally fine to start with. The key is consistency. It’s better to post regularly than to burn out trying to do too much too soon. And if you find you’re getting traction and have more to say? You can always ramp it up to weekly/bi-weekly later.

2. Focus on Value, Not Volume

Nobody wants to be sold to in every issue. Your newsletter should aim to teach, inform, or inspire. Share insights, offer useful advice, or start conversations that matter. The more helpful and relevant your content is, the more people will stick around.

3. Make It Easy to Read

Clear headings, short paragraphs, and a strong opening line go a long way. People are busy, so help them skim while still getting value. A well-structured newsletter keeps readers engaged and makes your message land better.

4. Don’t Forget the Call to Action

What do you want readers to do next? Visit your site? Drop a comment? Share it with their team? Don’t leave them guessing. A simple, clear call to action can make all the difference.

5. Keep an Eye on the Numbers

Check your open rates, impressions, and subscriber growth. The data will show you what’s working and what’s not, so you can tweak things as you go. Improvement’s a process, not a one-time thing.

Joe Brown, our Copywriting Lead, has written hundreds of LinkedIn articles and newsletters for clients across all kinds of industries. Here’s his take:

“LinkedIn newsletters are a rare chance to speak directly to your audience without paying for ads. So don’t waste it—say something useful, be a human, and speak like you actually want to connect with people. The best newsletters feel like a conversation, not a lecture. Keep it clear, keep it honest, and give your readers a reason to come back next time.”

We couldn’t agree more—and if you keep your content thoughtful, consistent, and genuinely useful, your LinkedIn newsletter can become one of the most valuable tools in your content marketing toolkit.

How StraightIn Can Help With LinkedIn Content Marketing

At StraightIn, we specialise in LinkedIn marketing that delivers measurable results. Whether you’re starting from scratch or looking to improve your existing content strategy, our team can support you every step of the way.

From creating high-impact content to managing your connection growth and LinkedIn advertising, we’ll help you build a professional presence that earns trust and generates leads.

If you’re ready to take advantage of one of LinkedIn’s most effective tools, we’re here to help you make the most of it. Get in touch with us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.

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