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Keep up to date with all things Linkedin marketing. Find out about maximising connections, attracting interest, and much more.
7 Types of LinkedIn Ad Formats & How They Work
For a long time, LinkedIn was perceived to be just a platform where people could share their CVs and plan their next career moves, but many people have begun to realise that it can be [...]
How LinkedIn Ads Help Businesses of All Sizes Achieve Their Goals
LinkedIn Ads have a reputation for being a bit on the pricey side, especially when compared to Google Ads or other social media advertising platforms such as Facebook or Instagram. This can make smaller businesses [...]
Should you use Generative AI to write LinkedIn Content?
“Can I use generative AI to create LinkedIn content?” “Is it okay if I let ChatGPT write my articles?” “Will people frown upon me if I use AI?” These are questions we’re hearing more and [...]
Why Personal Branding and Thought Leadership Are Shaping the Future of LinkedIn Advertising
LinkedIn advertising is evolving fast, with some impressive changes rolling out every few months. For years, most people have thought of LinkedIn ads as being solely about lead generation—a place to capture forms, fill sales [...]
How to Start a LinkedIn Newsletter (And Why It’s Worth It)
LinkedIn newsletters are one of the best-kept secrets in B2B marketing. They’re a brilliant way to stay visible, build trust, and share your expertise with the people who actually want to hear from you, without [...]
How BrandLink Is Powering the Next Wave of LinkedIn Influencer Marketing
We’ve talked a lot about how LinkedIn has evolved into a powerful platform for building personal brands, driving thought leadership, and running effective LinkedIn influencer campaigns. Now, it's stepping things up even further with a [...]
