Our Privacy Policy

At StraightIn, we are an end-to-end outsourced marketing agency, creating effective Lead Generation campaigns and selling on behalf of our clients. Client and individual privacy is of the utmost importance to us. We take our responsibilities seriously and always respond promptly and courteously to any request.

If you have any questions or concerns regarding the handling of data then please contact our legal representative and data protection officer on the following email: Shannon Townsend – s.townsend@straight-in.co.uk

1. Our GDPR and Data Protection Policy

We collect and process the following types of personal data:

  1. Website visitors: IP address, browser type, operating system, referral source, pages viewed, and session duration. To improve website performance, user experience, and marketing relevance.
  2. Client contacts and prospects: Name, company name, email, phone number, job title, and LinkedIn/public professional information. To communicate with clients and potential clients, provide services, and build business relationships.
  3. Marketing communications: We may contact you with relevant updates or services. Examples of this include promoting our services or sharing useful business practices.
  4. Legal and administrative data: We may collect data necessary for legal compliance or claims. This is our legal obligation.

2. Our Lawful Bases for Processing

We rely on one or more of the following lawful bases under UK GDPR:

  • Consent – when you have given us permission (e.g. for marketing emails).
  • Contract – to deliver our services or fulfil an agreement with you.
  • Legitimate interest – where processing is necessary for our business purposes and your rights are not overridden.
  • Legal obligation – when required by law or regulatory authorities.

3. How Does StraightIn Process Your Personal Data? 

  1. We may process personal data for website users, including those who enquire, in terms of their IP address, geographical location, browser, operating system, referral source, length of visit and information regarding the frequency of visits to the website. We do this for legitimate legal and business reasons in terms of improving our offering and tailoring our services to prospective clients. 
  2. When you become a Client we may process your account data including, but not limited to, your name, email address, company name and any other relevant contact information relating to business activity. This is again for legitimate legal and business purposes.
  3. We also may process personal information found on social networking sites and profiles and any other information made publicly available. This data includes but is not limited to name, employment information, education details and relevant information. This is for both legitimate legal and business purposes in relation to business development. 
  4. If any legal claims are made in relation to data where necessary StraightIn may ascertain any publicly available personal data as necessary for the legal claim whether in court or administrative proceedings. 
  5. In relation to all data our processing strategy is always legally compliant and in the best interests and consideration of our clients and third parties who are related to our business activity. 
  6. We continually undertake Interest and Data Protection Impact Assessments to ensure our services are relevant and do not infringe on any third-party data protection rights.

4. Sources of Personal Data:

We only ever source and process personal data when there is a legitimate interest to do so. This includes but is not limited to;

  1.  Contacting business contacts provided by our clients regarding our client’s various goods and services in which their business may be interested.
  2.  Contacting individuals whose business may be interested in SalesTeams services
  3. Contacting individuals whose business may be interested in various goods and services offered by our clients
  4. Enriching the details we have on business contacts with other information that we hold so that we provide more tailored information about goods and services which is appropriate and of legitimate interest
  5. Sharing personal data with our partner companies, including but not limited to StraightIn, Inboxx and Astute Aviation, who may contact you regarding goods and services in which your business may have a legitimate interest in.

3. How Long We Keep the Data

We only keep personal data for as long as necessary for the purpose it was collected:

  • Website analytics: up to 26 months.
  • Client records: retained for 7 years after the end of our business relationship (to meet legal and accounting obligations).
  • Marketing contacts: reviewed and deleted after 24 months of inactivity or upon request.
  • Legal claims or disputes: retained until resolution plus a reasonable limitation period.

After these periods, data is securely deleted or anonymised.

4. Sharing Your Data

  We do not sell personal data. We only share it:

  • With clients or partner organisations (e.g. Inboxx, Astute Aviation) for legitimate business purposes.
  • With professional advisors, insurers, or legal representatives when necessary.
  • With authorities when required by law.

Your data may be processed or stored outside the UK or the European Economic Area (EEA). When we do this, we ensure appropriate safeguards are in place, such as:

  • Adequacy decisions by the UK or EU (e.g. transferring to countries with equivalent protections), or
  • Standard Contractual Clauses (SCCs) approved by the ICO or European Commission.

All third parties are bound by confidentiality and data protection obligations.

6. Automated Decision-Making and AI

StraightIn may use automated systems or AI tools to help verify publicly available data or identify relevant business prospects. These tools do not make decisions that have legal or significant effects on individuals. 

Any automated processing supports human-led decision-making and complies with data protection laws.

4. Cookies and Tracking

We use cookies to improve your experience, analyse website traffic, and support marketing activities. For full details, please refer to our dedicated Cookie Policy managed through Complianz: https://straight-in.com/cookie-policy-uk/

You can manage or withdraw consent to cookies at any time through the cookie banner or your browser settings.

7. Your Rights

You have the following rights under UK data protection law:

  • To be informed about how we use your data
  • To access and receive a copy of your data
  • To correct inaccurate data
  • To request deletion (“right to be forgotten”)
  • To restrict or object to processing
  • To data portability
  • To withdraw consent at any time
  • To lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk

To exercise your rights, contact: Shannon Townsend – s.townsend@straight-in.co.uk

9. Updates to This Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. The latest version will always be available on our website.

  • Last updated: 16 October 2025