Skip to content
Our Reports
Explore our in-depth reports, built on years of proprietary data, to discover how to get the most out of LinkedIn marketing and supercharge your LinkedIn lead generation strategy.
What LinkedIn Loves in 2026
StraightIn is in the mood for love with Valentine’s Day around the corner. It got us thinking about what LinkedIn actually “loves” and just as importantly, what it doesn’t. Before anything else, you need [...]
Why LinkedIn Company Pages Are Still Being Undervalued in B2B Marketing
Perhaps one of the biggest mistakes we see B2B businesses make is how they approach their LinkedIn Company Pages, particularly as part of a broader content marketing and LinkedIn strategy. On paper, most businesses understand [...]
CMOs Say Revenue Is the Priority. LinkedIn Is the Missed Opportunity.
In 2026, CMOs and marketing teams are focused on one thing: revenue. Yet they’re entering the new year with less room for error than at any point in the past decade. Today, there is [...]
In-House vs Outsourced LinkedIn Lead Generation | The Real Cost of Doing It Yourself
If you’ve ever worked for an agency, it doesn’t matter whether it’s customer service, IT, sales, HR, marketing, or any other outsourced service; you’ll know this conversation all too well: “Why pay an agency when [...]
The Growing Role of Voice AI in LinkedIn Marketing & Lead Generation
Voice AI technology has moved quickly from a consumer novelty to a serious tool for business communication. What started with Siri, Alexa, and Google Assistant has now evolved into a transformative force in business communication. [...]
Self-Serve vs Managed Service | Which Is Right for Your LinkedIn Marketing?
LinkedIn marketing has become a key part of any B2B growth strategy. It is where decision-makers spend their time, where brands build authority, and where conversations turn into opportunities. With more than a billion members [...]
More Leads or Better Leads? The Truth About Meta vs. LinkedIn Ads
When it comes to running ad campaigns on social media, two giants dominate the conversation: Meta and LinkedIn. Both promise reach, targeting, and leads, but they’re built for very different worlds. For businesses, especially in [...]
Is There a Best Month for Lead Generation? Here’s What Our LinkedIn Campaign Data Reveals
When’s the best time to ramp up LinkedIn lead generation? It’s one of the most common questions we hear from B2B businesses looking to grow their pipeline. It’s a fair concern—no one wants to waste [...]
