Most businesses use newsletters to share insights from key figures in the industry, discuss trending topics, and highlight their products/services to those who might be interested. They can do this via email, or their own website, or if they’re in the B2B sphere – they can use a social media platform for professionals, such as LinkedIn.
In fact, LinkedIn’s newsletter feature is a great way to get in front of decision-makers and highlight the solutions your products/services could provide business owners with. As a leading LinkedIn advertising agency, we know all too well the benefits of using the platform – especially the newsletter feature if you’re a business looking to gain exposure and visibility.
Still unsure? Read our blog below to find out 7 LinkedIn newsletter stats that will help you make a decision about your content marketing strategy…
1. More than 500 million professionals have subscribed to the 146,000+ LinkedIn Newsletters spanning a variety of professional topics (source)
If you want to increase the number of subscribers your LinkedIn newsletter has, ensure you promote your newsletter via other platforms such as X and Instagram. This way you can reach an even wider audience and maximise your readership.
2. Richard Branson’s newsletter is the second most subscribed to (source)
Richard Branson’s newsletter is the second most subscribed to on LinkedIn. In fact, he has 5.6 million subscribers for his newsletter which is published monthly. The newsletter takes an ‘Ask me Anything’ format – with Richard answering questions about his entrepreneurship.
3. The top and most popular LinkedIn newsletters belong to individuals over businesses (source)
Following on from the last statistic, the most popular and well read LinkedIn newsletters belong to individuals over companies. The platform has revealed that 98% of the top 100 newsletters are written by individuals on the platform.
Get started creating a LinkedIn newsletter today with help from our blog.
4. Average B2B newsletter open rate is 15% (source)
With this statistic in mind, ensure you are taking steps to maintain or increase your newsletter open rate. For example, use a short punchy heading, personalise your emails, and maintain a clean emailing list – removing bounceback addresses when they occur.
5. More than 36,000 newsletters are actively published on LinkedIn each month (source)
According to LinkedIn, there are around 36,000 newsletters actively published on the platform each month. This includes leading businesses and publications such as Business Insider, Travel Weekly, and The Atlantic. So if you decide to create a newsletter on the platform, you’re in good company.
6. Most LinkedIn newsletters are in English (source)
As the most popular second language in the world, it makes sense that 68% of LinkedIn newsletters are in English.
7. As of Q3 2022, 28 million members subscribe to at least one newsletter (source)
28 million LinkedIn members subscribe to at least one newsletter on the platform – showcasing the demand for expert insight and industry knowledge.
Speak with StraightIn today to find out how our experts can help with your LinkedIn marketing
Sharing content on LinkedIn in a newsletter format (or even a blog) can go a long way in helping prospects see your brand as a helpful source of information. In doing so, it encourages them to seek your business as a way to resolve their existing issues with tangible solutions.
However, creating a strategy that produces the results you want can be difficult when you’re short on time. That’s why the LinkedIn marketing experts at StraightIn are here to help.
Our services include Outreach Marketing, LinkedIn Advertising, Content Marketing, and Personal Branding. Get in touch with us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.
LinkedIn newsletter stats: FAQs
What are the criteria for starting a newsletter on LinkedIn?
You can only start a newsletter on LinkedIn if you meet certain account criteria as set out by the platform. For example, you must have:
- 150 followers or connections on your LinkedIn page
- A demonstrable history of sharing organic content
- Comply with LinkedIn’s professional community policies
- Creator mode activated
To find out if your LinkedIn account is able to publish newsletters, you can visit the Analytics and tools section on your LinkedIn profile.
Can company pages publish newsletters too?
Yes, company pages can publish newsletters too – in fact, at StraightIn, we would encourage businesses to do so.
Sharing content that provides insight into the developments of your industry and/or shows prospects your level of expertise is a great way to add credibility to your branding whilst boosting your company profile.
Can you schedule LinkedIn newsletters?
Yes, you can schedule LinkedIn newsletters. This is particularly ideal for those who want to maintain a consistent content schedule.
To do so, simply select ‘Schedule’ instead of ‘Publish’ once you have created your newsletter draft. Next, select your desired date and time of publication. You can also set the frequency of these posts (such as daily, weekly, biweekly, or monthly).
How do I get people to subscribe to my LinkedIn newsletter?
To get people to subscribe to your LinkedIn newsletter, you first need to ensure the content you write is engaging and offers something different. Don’t be afraid to conduct some competitor analysis to see what works for businesses in your industry, but DON’T copy them completely.
Ensure you offer something that will make readers want to engage with you, such as a Q&A with your business leader, or even unique data that reveals something interesting about your specific industry.
Don’t forget to share your newsletter on other social media platforms too – it all helps to widen your audience reach!
What’s the difference between LinkedIn articles and newsletters?
There is one main difference between LinkedIn articles and newsletters. Put simply, a LinkedIn article is just one piece of content you can publish on your profile or business page like you would a normal post.
Meanwhile, a LinkedIn newsletter is a bespoke collection of updates, trending topics, and other expert knowledge you can share with your network as often as you like.
