Our Blog
Keep up to date with all things Linkedin marketing. Find out about maximising connections, attracting interest, and much more.
How the LinkedIn Algorithm Works in 2025
Understanding how the LinkedIn algorithm works in 2025 is crucial for professionals and businesses looking to maximise their visibility and engagement on the platform. Like other social media algorithms, LinkedIn’s algorithm determines where and how [...]
How to Write an Impressive LinkedIn Summary
What is a LinkedIn summary? A LinkedIn summary is a short and descriptive paragraph that outlines and highlights your professional background, your personality and your skills. You can find it under your headline on your [...]
Crafting Your Perfect LinkedIn Profile: The Do’s and Don’ts
As a team of experts who spend nearly 7 hours a day perusing LinkedIn, we've seen our fair share of profiles on the site. They range from the bland, to outright wacky and weird. Yet [...]
How to Improve Your LinkedIn Profile: 3 Tips Based on The Most Influential Members
In a community of over 1 billion members, standing out amongst the crowd on LinkedIn is by no means the easiest endeavour to take on. Luckily for us, some of the best examples have been [...]
Creating An Effective LinkedIn Outreach Strategy (7 Essentials for a Winning Campaign)
At StraightIn, we facilitate and ensure the success of thousands of campaigns across various industries, including manufacturing, hospitality, and finance; in over 32 countries worldwide. With such a large volume of campaigns, it’s easy for [...]
How to Increase Engagement On LinkedIn (5 Tips to Set Your Account Apart)
We're all aware of the importance LinkedIn plays in connecting millions of professionals. It's often referred to as ‘the social media of the business world’ for a reason. The platform offers brands increased visibility, lead [...]
