LinkedIn Premium isn’t just for personal profiles anymore. It now includes Premium Company Page.
If you’ve been scrolling through LinkedIn, you’ve probably noticed some Company Pages that stand out a little more than others. Maybe it’s the gold Premium badge in their header, a glowing client testimonial sitting right at the top, or a sleek cover image that rotates through a slideshow instead of just sitting static.
That extra polish isn’t by accident. It comes from LinkedIn Premium Company Page, a subscription launched in 2024 as part of the LinkedIn Premium family of tools. It has been gradually rolling out over the past few months and is now starting to gain traction, with more and more businesses choosing to invest in it.
At its core, LinkedIn Premium Company Page is all about giving businesses an edge. A standard Company Page is fine for laying the groundwork. You can post updates, share news, and start building a presence. But Premium takes things further.
It’s the upgrade that helps you move from visibility to action, whether through smarter content marketing, stronger credibility signals, or more direct paths to lead generation.
The benefits aren’t just cosmetic. Features like auto-inviting people who engage with your posts or adding custom call-to-action buttons are designed to actively drive growth. Premium helps close the gap between being noticed and actually winning new business.
For small and mid-sized businesses, that can be huge. Competing with bigger players who have brand recognition and big marketing budgets isn’t easy. Premium Company Page helps level the playing field by giving you tools to showcase what makes your business unique, keep the right audience engaged, and turn attention into real opportunities.
In short, it’s LinkedIn’s way of helping your business punch above its weight and making sure the time you invest in the platform pays off. If you’re still on the fence, don’t worry, we’ll break it all down in this article.
What makes LinkedIn Premium Company Pages different?
LinkedIn Premium Company Page is a paid subscription designed with small and mid-sized businesses in mind. It builds on everything you already get with a free Company Page but adds a whole layer of tools to help your Page grow faster, look more professional, and convert more visitors into actual clients.
Upgrading to LinkedIn Premium Company Page is a straightforward process. Simply navigate to your Company Page settings and select the ‘Upgrade to Premium’ option. Once you’ve subscribed, you’ll immediately gain access to a suite of powerful tools designed to help your Business grow faster, look more professional, and convert more visitors into actual clients.
If the free version is about showing up, Premium is about standing out. Here’s what sets it apart:
See who’s visiting your Page
We’ve all wondered it: who’s actually looking at my business on LinkedIn? With a standard Page, you’re left guessing. Yes, you can see their demographics, like industry or job seniority, but LinkedIn Premium removes the mystery by showing you weekly insights into which members are visiting your Page. That visibility is gold. You can spot potential clients, see if your target audience is paying attention, and even invite those visitors to follow your Page.
It turns a quick glance into an opportunity for ongoing engagement.
Smarter invites
Growing your follower base with a free Page can feel slow because you’re limited to inviting 1st-degree connections. Premium opens the doors with two powerful shortcuts:
- Auto-invite anyone who’s engaged with your posts. Imagine publishing a piece of content that gets traction. Premium automatically nudges those who engage with your Page to follow it, saving you manual effort and time.
- Invite followers of similar Pages. These people are already showing interest in businesses like yours, so why not bring them into your community?
Both features help you expand faster, with less work, and with a more relevant audience.
Custom call-to-action button
When someone lands on your Page, don’t make them guess what to do next. With Premium, you can add a custom CTA, whether it’s Visit Website, Contact Us, or Book a Demo. This button isn’t hidden either; it shows up in your Page header, on your posts, and even in search results. That means your next step is always visible, giving prospects a clear path forward.
Custom testimonial
Marketing 101: people trust people. With Premium, you can put a client testimonial front and centre on your Page. Add a quote, an image, and let your happy customers do the talking. It’s social proof in its simplest form and one of the fastest ways to build credibility with new prospects.
Credibility highlights
Your achievements deserve to stand out. With Premium, you can showcase awards, certifications, rankings, and media mentions directly on your Page in the About section and even in search results. It’s a simple but powerful way to reinforce your credibility and show potential clients why your business is worth noticing.
This is especially useful if you’re in heavily regulated industries where credibility really counts. Think ISO certifications, compliance standards, or even those big award nominations.
We’ve used it ourselves—our agency was nominated for the Prolific North Champions Awards in 2023 (Made in the North & Making Global Waves and Digital Agency of the Year) and again in 2024 (Large Independent Agency of the Year, Digital Agency of the Year, and Made in the North & Making Global Waves).
A not-so-subtle brag, sure, but with LinkedIn Premium Company Pages, that’s exactly what it’s there for.
Dynamic cover images
Your cover photo is prime real estate. With a free Page, you’re limited to a single static banner. But with Premium, you can level up by creating a rotating slideshow of up to five images, each working together to tell your story.
For example:
- Slide one could showcase your logo or tagline front and centre, instantly communicating who you are.
- Slide two might highlight your flagship product or service in action.
- Slide three could shine a spotlight on your team—faces build trust and show the human side of your business.
- Slide four might feature client testimonials, awards, or recognition you’ve received.
- Slide five could share a bold call-to-action or a visual of what sets you apart from competitors.
The beauty of the slideshow is that it lets you combine storytelling with visual impact, keeping visitors engaged as they scroll through. First impressions really do matter, and this feature ensures yours leaves people with a clear, memorable picture of what your brand is all about.
AI-powered post writing assistant
Keeping your LinkedIn content fresh can feel like a full-time job. The AI assistant makes it easier by turning your rough notes or bullet points into a polished first draft. It helps you post consistently without the stress of starting from scratch, so your content marketing doesn’t fall by the wayside. However, we recently wrote a blog on whether you should use generative AI to write LinkedIn content.
Short answer: use AI for ideas and first drafts, but keep the final post unmistakably human—your voice, your examples, your point of view. Lean on the tool to save time, then add the nuance and credibility only you can; otherwise, you risk bland, inauthentic content that won’t convert.
Check that article out below:
Request services button
This one’s about turning interest into action. Premium adds a big, visible Request Services button across your Page, profile, posts, and even messages. It’s a direct line for prospects who are ready to reach out. On top of that, you’ll receive up to 30 additional service matches each month, putting you in front of people who are actively searching for businesses like yours.
Premium badge
And finally, the finishing touch: the gold Premium badge in your Page header. It may seem small, but it signals credibility and professionalism every time your Page shows up in search results. Think of it as a trust marker that helps you stand out from the crowd.
The Real Benefits Behind LinkedIn Premium Company Page
LinkedIn says Premium Company Pages grow followers 6.7x faster than free ones, and that’s no small claim. But it’s not just about the numbers. The real value comes from what those followers, features, and insights mean for your day-to-day business. Here’s how Premium can make a difference:
You save time.
Growing an audience on LinkedIn usually takes a lot of manual effort (trust me, I know), sending invites one by one, checking who’s engaging with your posts, and trying to figure out who’s worth reaching out to. Premium streamlines all of that.
With auto-invites and smarter targeting, people who are already interested in your business get nudged to follow your Page without you lifting a finger. That frees up your time to focus on building relationships, not chasing connections.
You build trust.
In a world where every business claims to be the best at what they do, proof matters.
Premium helps you back up your claims with credibility highlights, glowing client testimonials, and even the gold LinkedIn Premium badge that signals your Page is the real deal.
Together, these elements make your business look established, professional, and trustworthy—qualities that go a long way when prospects are deciding who to work with.
You convert more visitors.
Plenty of people will land on your Page out of curiosity, but without a clear next step, most will click away. Premium solves that by giving you custom call-to-action buttons (like Book a Demo or Visit Website) and a Request Services button that makes it easy for prospects to reach out.
It’s the difference between someone just browsing and someone actually starting a conversation with you.
You stand out.
Let’s face it, LinkedIn is crowded to say the least. Dynamic cover images, polished visuals, and exclusive placements in Premium make your Page pop. Instead of blending into the background, you’re giving visitors something memorable. And when you stand out, you’re far more likely to be remembered when decision-makers are ready to act.
You create content more easily.
LinkedIn’s own data shows that Pages posting just once a week get up to 5x more followers than those that stay quiet, and posting two or three times a week pushes that growth even further. The takeaway? An active Page isn’t optional if you want to grow.
The challenge, of course, is that not every business has a content writer or social media manager on hand to keep the updates flowing. That’s where the AI-powered writing assistant makes life easier.
It can take a few rough notes or half-formed ideas and turn them into polished drafts, helping you stay consistent without the stress. The best part is, it supports your voice rather than replacing it, so your posts still sound like you, just sharper and more engaging.
Why It Matters for Your Business (and Your Budget)
Premium Company Page isn’t just for building a presence. It’s designed to help your presence on LinkedIn become powerful and drive growth. If your LinkedIn strategy deserves more than “just okay,” this upgrade brings the muscle to help you thrive.
And here’s the best news: You don’t need a personal Premium Business account to access it. Premium Company Page is a standalone product, entirely separate, and you can even test-drive it with a free trial before you commit.
So, the all-important question: how much does it cost? At the time of writing, we’re signed up on the free trial, which then rolls into £66.39 per month plus taxes. For what you get, it’s a relatively small investment.
Here’s why it’s worth it:
- A real growth engine – from auto-invites that save you hours to AI tools that help you craft engaging content, every feature is built to convert attention into meaningful business results.
- A no-risk start – the free trial lets you try everything out before spending a penny.
- Credibility that pays off – the gold Premium badge, client testimonials, and credibility highlights all help your brand look more reputable, which often translates into more trust from prospects.
For many small and mid-sized businesses, spending around £65–£80 a month (or roughly $70–$100) for stronger visibility, better engagement, and more consistent lead generation is a smart move, especially compared to the time and money that go into manual outreach.
Why LinkedIn Premium Company Page Is Worth the Investment
LinkedIn Premium Company Page isn’t just another shiny add-on. It’s a set of tools designed to help businesses turn their LinkedIn presence into real growth. From auto-invites that save you hours, to credibility highlights that build trust, to dynamic cover images that make your brand stand out, every feature is built with one goal in mind: helping you get more from the time and effort you put into LinkedIn.
And when you weigh the cost—around £66 a month—against what it can deliver in visibility, engagement, and lead generation, it’s a smart investment for small and mid-sized businesses looking to compete with bigger players.
At the end of the day, LinkedIn is where your prospects are spending their time. The question is, are you showing up in a way that grabs their attention, builds their trust, and nudges them to take action?
With Premium Company Page, you’re not just present. You’re positioned to grow.
If you want your LinkedIn Premium Company Page to highlight your expertise, spark genuine conversations, and deliver measurable results, we can help. Get in touch with us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.
We’re also offering a free audit of your company page. It’s a quick, honest review that shows you what’s working, what could be improved, and practical tips to boost visibility and grow your follower base. Interested? Reach out to j.brown@straight-in.co.uk.
