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Keep up to date with all things Linkedin marketing. Find out about maximising connections, attracting interest, and much more.
What Are LinkedIn Impressions? A Comprehensive Guide | StraightIn
LinkedIn is hands down the world's largest professional networking platform, bringing together over 1 billion members across the globe. In just a few years, it has become the number one social media network for B2B [...]
How the LinkedIn Algorithm Works in 2025 | StraightIn
Understanding how the LinkedIn algorithm works in 2025 is crucial for professionals and businesses looking to maximise their visibility and engagement on the platform. Like other social media algorithms, LinkedIn’s algorithm determines where and how [...]
How to Write an Impressive LinkedIn Summary | StraightIn
What is a LinkedIn summary? A LinkedIn summary is a short and descriptive paragraph that outlines and highlights your professional background, your personality and your skills. You can find it under your headline on your [...]
Crafting Your Perfect LinkedIn Profile: The Do’s and Don’ts | StraightIn
As a team of experts who spend nearly 7 hours a day perusing LinkedIn, we've seen our fair share of profiles on the site. They range from the bland, to outright wacky and weird. Yet [...]
How to Improve Your LinkedIn Profile: 3 Tips Based on The Most Influential Members
In a community of over 1 billion members, standing out amongst the crowd on LinkedIn is by no means the easiest endeavour to take on. Luckily for us, some of the best examples have been [...]
Creating An Effective LinkedIn Outreach Strategy (7 Essentials for a Winning Campaign)
At StraightIn, we facilitate and ensure the success of thousands of campaigns across various industries, including manufacturing, hospitality, and finance; in over 32 countries worldwide. With such a large volume of campaigns, it’s easy for [...]
