Our Blog
Keep up to date with all things Linkedin marketing. Find out about maximising connections, attracting interest, and much more.
12 LinkedIn User Statistics You Need To Know
B2B businesses not using LinkedIn as part of their marketing strategy are missing a trick. With LinkedIn user statistics showing over 1 billion members globally — many of them decision-makers — the platform offers a [...]
How to Add and Remove LinkedIn Skills from Your Profile
Most users underestimate how much optimising their LinkedIn profile, including their LinkedIn skills, can boost visibility. The platform’s built-in SEO functionality evaluates profiles based on relevant keywords, including listed skills and industry terms, to match [...]
Is Linkedin Private Mode Really Private? What You Need To Know
Nowadays, privacy on social media and other networking platforms has become an increased concern - and increasingly legislated. LinkedIn offers users the chance to browse in 'private mode', allowing them to control how much of [...]
10 B2B Marketing Statistics You Need To Know
B2B marketing has changed significantly over the years. From the release of insightful tools, the increase of automation, and the development of different aspects of marketing, including PPC and paid social strategies, there's a lot [...]
What Do 1st, 2nd, and 3rd-Degree LinkedIn Connections Mean?
LinkedIn connections play a key role in helping professionals share insights, discover opportunities, and build relationships that matter. For business leaders, they’re especially valuable for getting in front of the right people and driving business [...]
Why Use LinkedIn “People Also Viewed” Feature For Lead Generation? | StraightIn
If you've spent any time on LinkedIn, you’ll have probably come across the 'People Also Viewed' (now known as ‘Other Similar Profiles’) feature sometime in the past. It pops up on profiles - whether it's [...]
