The 8 LinkedIn Company Page Mistakes You Need to Fix Fast

How often do you think about your LinkedIn Company Page?

Over the past few months, I’ve audited a huge number of LinkedIn Company Pages, reviewing everything from branding and setup to posting habits and the quality of their LinkedIn content. And no matter the size of the organisation — from startups to global enterprises — the same patterns keep showing up.

Different industries. Different audiences. The same core mistakes.

Individually, none of these issues seem particularly dramatic. But together? They quietly chip away at how your business is perceived. They make you look less credible, less active, and far less trustworthy than you actually are, which has a direct impact on your wider LinkedIn content strategy, whether you realise it or not.

The good news? A Company Page doesn’t need to be perfect to make a strong impact. It just needs the fundamentals done well: clear positioning, clean branding, and consistent, human LinkedIn content that reflects who you are and what you do.

When those basics are missing, everything else suffers.

With that in mind, here are the mistakes I see most often and the ones that need fixing straight away.

1. An Unoptimised LinkedIn Page That’s Missing the Basics

This is one of the most common issues I see, and ironically, one of the easiest to fix.

When I audit a LinkedIn Company Page, the first thing I check is whether the fundamentals are actually in place. And almost every time, the same pattern appears.

A business might have a logo, a tagline, and an About section that’s far longer than it needs to be, but everything else is incomplete.

There’s no website link, the specialties field is empty, and the banner is either missing or cropped so badly that it works against the brand instead of supporting it.

Individually, these gaps seem small. Together, they create a very different impression. They make the page, and by extension, the business, look unfinished.

Prospects may not say it out loud, but they do feel it. An incomplete page suggests something is missing or overlooked, and it undermines trust before a single conversation has even begun.

Use our checklist below to make sure your Company Page is fully optimised.

What many people don’t realise is that this isn’t just about appearances. Completing your Company Page properly has a direct impact on discoverability. LinkedIn scans every field to understand who you are and who to show you to. 

The more complete your page is, the easier it is for LinkedIn to index it, categorise it, and surface it in relevant searches. In other words, this is LinkedIn profile optimisation at the most basic level.

If you’re a recruitment agency but haven’t listed recruitment, staffing, or the sectors you hire for, LinkedIn has nothing to match you with the people searching for those services.

If you specialise in SaaS implementation but your Page contains none of the keywords your buyers use, LinkedIn can’t surface you in the feeds or searches where you should appear.

If you’re a cybersecurity company but haven’t mentioned cybersecurity, compliance, or the industries you protect, LinkedIn has no context, so you become almost invisible to the audience you want to reach.

See the problem. 

Good news, it takes only a few minutes to complete every field, but doing so immediately improves credibility, strengthens first impressions, and increases your chances of being found by the right people

2. Overcomplicating Your Tagline and About Section

Another mistake I see all the time is taglines that sound like mission statements and About sections that read like a copy-and-paste of the company website.

LinkedIn isn’t the place for that. People scroll fast, scan quickly, and decide within seconds whether they understand what you do. If they can’t, they won’t stick around.

And to be fair, the intention makes sense. Businesses want to give as much information as possible. But if the section is too long, nobody reads it. In fact, leaving a little room for curiosity is a good thing. You want people to have questions. That’s what encourages them to follow your Page, click through to your website, or explore your LinkedIn content.

Your tagline should be no more than a few words — a sharp, simple line that makes it instantly clear what you do and why someone should care. It doesn’t have to be clever. It just needs to be obvious.

Your About section, meanwhile, should be short, scannable, and easy to digest. Short sentences. Short paragraphs. Strategic spacing. Bullet points or numbered lists to guide the eye. 

A simple structure works best:

• Start with a hook — often a rhetorical question or a line that speaks directly to your audience’s challenges.
• Follow with a brief summary of what your business actually does.
• Add any credibility markers — awards, certifications, impressive results.
• Include a concise bullet list of services or industries you support.
• Close with a strong final line and a simple call to action (follow the page, get in touch, visit your website).

You can personalise it however you like — our own About section (shown below) doesn’t follow this structure exactly — but the goal stays the same: keep it clear, concise, and instantly understandable at a glance.

As you can see…A clear tagline, a tight narrative, proof of expertise, and a simple CTA are far more effective than a long, wandering block of text. It’s not about saying everything. It’s about saying the right things, in the right order, in a way people will actually read.

3. Low-Quality or Incorrectly Sized Banners

It’s surprising how many companies on LinkedIn still use banners that actively harm their brand rather than support it. 

I see it constantly: blurred graphics, faint taglines no one can read, generic stock photos that say nothing about the business, or, the most common of all, no banner whatsoever.

Your banner is the very first visual impression your Company Page makes. Before anyone reads a single word of your tagline or About section, they see that image. If it’s low-quality, unclear, or irrelevant, it instantly lowers the perceived professionalism of your entire business.

Another issue I see all the time is sizing. LinkedIn recommends banner dimensions of 1128 × 191 pixels, but many companies upload images that don’t fit properly. The result? Text gets cropped, logos sit half-offscreen, important elements shrink too small to read, or everything looks squeezed together with no breathing room.

And to make matters more confusing, Company Page banners and personal profile banners are not the same size. Personal banners use a completely different layout — 1584 × 396 pixels — because the profile photo overlaps the image. 

A clean, correctly sized, high-quality banner doesn’t take long to create, but it makes a massive difference. It should do one job: visually reinforce who you are and help visitors instantly understand what you do.

4. Posting Too Little (Or Not At All)

This is, without question, the number one reason Company Pages underperform. A page that hasn’t posted in months, or worse, years, sends the wrong message immediately. Even if the business itself is doing brilliantly, an inactive feed makes it look dormant, disconnected, or out of touch.

But here’s the part most people overlook: posting occasionally isn’t much better. Once a month doesn’t keep you visible. It doesn’t build familiarity. And it doesn’t give LinkedIn any signals that your Page is active or worth promoting to your audience.

When I audit Company Pages, I always compare posting frequency and follower growth with direct competitors. Without fail, the pattern is the same every single time:

The companies posting two or three times per week consistently gain more followers, more engagement, and far stronger visibility. 

The companies posting rarely — or not at all — stagnate.

There has never been an audit where this correlation didn’t appear.

LinkedIn’s own data backs this up. According to platform insights, Company Pages that post just once per week see 5× more followers than those that don’t post at all.

The takeaway is simple: If you want your Company Page to grow, you have to show up.

It’s also important to set realistic expectations. If you’ve barely posted before or have been inactive for a long time, it will take time to build momentum again. The first few posts often perform poorly, and that can feel frustrating, but it’s completely normal.

LinkedIn’s algorithm isn’t designed to reward inactivity suddenly. It needs time to recognise that your Page is active again, to test your content with small segments of your audience, and to understand who might find it relevant.

We often compare this to getting a train moving. Once it’s slowed down or stopped, it takes time to build up speed again.

As you post consistently, LinkedIn begins to widen your reach. Your impressions start to climb. Your followers slowly increase. And over time, your Page becomes part of the platform’s “active ecosystem” again, which is when real growth starts to happen.

You won’t see results overnight, but you will see results if you stay consistent and focus on posting quality content (more on that shortly).

Consistency is what unlocks visibility. Visibility is what builds trust. And trust is what ultimately leads to conversations, opportunities, and sales.

5. Posting on LinkedIn Without Any Strategy

A lot of Company Pages actually post, but not with any real intention behind what they publish. Instead, you’ll often see:

• Back-to-back job ads.
• Unedited reposts with no context.
• Generic content that brings no real value to anyone.
• Random internal announcements that only employees care about.
• Endless promotional posts asking people to “Get in touch.”

None of these posts builds authority, strengthens your positioning, or helps your audience understand why they should pay attention to you.

What you end up with is a feed that feels unfocused and disconnected; a patchwork of content that doesn’t educate, doesn’t solve problems, and doesn’t communicate any meaningful value. In short, it doesn’t reflect your expertise.

These businesses recognise the importance of LinkedIn Company Pages and know they should post, but they don’t know what to post, so they post for the sake of it. This can do more harm than good because LinkedIn’s algorithm quickly learns from weak engagement. If your content is consistently ignored, the platform stops showing your posts to your audience.

In other words: low-quality, unfocused posting doesn’t just fail to help you. It actively trains the algorithm to deprioritise your Page. The more irrelevant your content feels, the faster your reach drops, and the harder it becomes to rebuild momentum later.

The most effective LinkedIn Company Pages are those where every post serves a purpose. They speak directly to the challenges, questions, and frustrations of the audience. They teach something. They offer a perspective. They make people think, “This company knows what they’re talking about.”

That’s why I typically recommend a simple structure: 8–9 posts per month that are informative, educational, and focused on real audience pain points:

• Industry insights.
• Actionable advice.
• Examples from your work.
• Lessons learned.
• Thought leadership tied to specific problems your buyers face.

These are the posts that build trust.

Then, 2–4 posts per month about your company — behind-the-scenes moments, culture highlights, new hires, case studies, awards, partnerships, or product updates. These posts build familiarity and human connection.

When you follow a structure like this, your Company Page becomes more than a broadcast channel. It becomes a resource. A place people return to because they consistently learn something from you.

That’s exactly what LinkedIn rewards: relevance, consistency, and content that genuinely helps the people you’re trying to reach.

6. Publishing AI-Generated Content

This one is becoming more common by the week: companies and people that post obviously AI-generated content. Given that ChatGPT now has 700 million weekly active users, audiences have become very good at spotting AI-generated posts within seconds.

There are a few tell-tale signs that give it away:

• An overly polished, generic, emotionless tone.
• Vague, surface-level statements that could apply to almost any industry.
• Recycled frameworks and tired clichés (“In today’s rapidly evolving landscape…”).
• Paragraphs filled with fluff but lacking a real point or takeaway.
• Buzzwords piled on top of each other with no practical examples.
• Sentences that all follow the same predictable rhythm.
• Lists that read exactly like every other AI-generated list on the internet.
• Advice that is far too broad to be useful (“Focus on innovation and customer-centricity…”).
• Claims presented without evidence, stories, data, or real-world context.
• Posts that feel interchangeable — you could swap in another company’s logo, and nothing would change.
• Language that doesn’t resemble how people actually speak.
• An excessive number of emojis that feel forced or out of place.

If you scroll LinkedIn for even a minute, you’ll see hundreds of posts that fit this pattern.

Now, look, people are busy. Not everyone has the time, confidence, or skill to write original content every week. It’s understandable why so many turn to AI for help. AI itself isn’t the problem. Publishing the output as-is is.

It is a sure-fire way to make your Company Page feel hollow, unoriginal, and disconnected from the real people behind your brand.

Speaking honestly: if I see something that is clearly AI-written, I switch off immediately. It doesn’t matter whether it’s a blog post or a LinkedIn post; I won’t engage with it and will steer clear of the author in the future. 

Because if you couldn’t be bothered to write it, or even review and edit it, why should anyone else bother to read it?

This is how a lot of people feel. A Talker Research survey of 2,000 US adults found that 75% of people trust the internet less because of AI-generated content.

Another study, drawing on Gartner and Euromonitor data, found that only about 40% of consumers trust generative AI at all, with many wanting clearer transparency about what’s human vs. AI.

LinkedIn is a platform where users come to solve problems, learn something useful, and connect with real humans. If your content doesn’t feel human, it’s already at a disadvantage.

7. AI-Generated Graphics That Hurt More Than They Help

Following on from the point above, the same problem is now happening with visuals. More people are turning to AI tools to create images for their LinkedIn posts, and that makes sense. Posts with images are almost always more engaging than text-only updates, and visual content consistently earns higher reach. 

In fact, SocialInsider’s 2025 analysis found that richer formats — carousels, documents, and posts with images — outperform plain text for Company Pages every single time, both in engagement and visibility. 

But AI-generated images come with their own set of issues.

During audits, I’ve seen everything: faces with unsettling, plastic-looking smiles, hands with six or seven fingers, warped backgrounds, distorted objects, and graphics that look like hallucinations rather than brand assets. Even when the AI doesn’t produce something “scary,” it often produces something off, and people notice.

Again, this isn’t a criticism of anyone using AI. Creating good design takes skill, tools, and time — things a lot of busy teams simply don’t have. AI feels like a convenient shortcut.

The problem is that audiences can spot low-quality AI images just as easily as they can spot AI-written text.

Adobe’s 2024 Trust in Content Report found that 76% of people are concerned about the amount of AI-generated content online, and 39% say AI-created images make them question whether they can trust what they’re seeing. 

And LinkedIn users in particular are even more sceptical because it’s a professional platform where credibility matters.

8. Treating the Company Page as “Less Important” Than Personal Profiles

This last one genuinely surprised me. It turns out to be one of the biggest, and most costly, mistakes businesses make on LinkedIn: quietly deciding the Company Page “isn’t worth the effort.”

During audits, I heard the same comments again and again:

• “My personal profile gets more traction.”
• “Our team’s posts perform better.”
• “All the engagement comes from people, not the company.”
• “I don’t see the point in posting on the Company Page.”

This is the reason why their Company Pages look neglected.

But here’s the truth: this isn’t a question of one being better than the other. They do different jobs. You need both if you want to build real trust and credibility on LinkedIn.

Personal profiles are powerful because they start conversations, build relationships, and create human connection. They’re brilliant for reach and engagement.

But a Company Page plays a role that personal profiles can’t replace. It’s the place people go to understand the business behind the people. It’s where prospects look for proof, stability, track record, expertise, and legitimacy. It’s where they decide whether your brand is worth their time.

Someone reads a great post from one of your team members. They’re interested… curious… maybe even impressed. And what do they click next? The company name underneath their job title.

That moment, the quiet credibility check, is where the Company Page can make or break the impression your people have worked so hard to create.

If they land on a Page that is inactive, incomplete, or inconsistent, trust drops instantly.

If they land on a Page that is clear, current, and genuinely valuable, trust rises just as quickly.

That’s why the Company Page matters. Personal brands open the door, but the Company Page is the anchor that supports them. When both work together, your entire LinkedIn presence becomes far stronger than either could be on its own.

Is Your LinkedIn Company Page Helping You or Holding You Back?

If there’s one thing these audits have made clear, it’s this: most businesses aren’t struggling with LinkedIn because the platform is too complicated. They’re struggling because the fundamentals are being overlooked.

None of the mistakes in this article are difficult to fix. Most don’t require huge budgets, advanced marketing skills, or complicated strategies. They simply require intention; a willingness to treat the Company Page as a meaningful part of your online presence rather than an afterthought.

Because the truth is this: Your Company Page is often the first place prospects go when they’re deciding whether to trust you.

When your Page is complete, clear, active, and genuinely useful, everything you do on LinkedIn becomes more effective. Your outreach lands better. Your ads perform better. Your personal branding carries more weight. Your wider content strategy finally has something solid to stand on.

But when your Page is inactive, inconsistent, or unfinished, it creates doubt, which is the quickest way to lose opportunities you never even knew you had.

The businesses winning on LinkedIn aren’t the ones doing the most. They’re the ones doing the basics well, consistently, and with purpose.

Set Up Your LinkedIn Page for Success

If you want a quick way to assess your own Company Page, here’s an interactive checklist based on the most common issues we see in our audits. Feel free to use it and tick things off as you go.

Your LinkedIn Company Page isn’t something to set up and forget. It’s a genuine business asset. When you treat it that way, it delivers real returns.

At StraightIn, we help businesses do exactly that through Outreach Marketing, Content Marketing, LinkedIn Advertising, and Personal Branding. If you want your Company Page to finally work with you instead of against you, we’d love to help.

Get in touch with our team on 0161 518 4740 or email grow@straight-in.co.uk.