Lead Generation for Financial Advisors
Capture the interest of high-quality prospects with a lead generation strategy from StraightIn…
Lead generation for financial advisors doesn’t have to be difficult, especially when you partner with StraightIn. As an established lead generation agency for financial advisors, we’re dedicated to offering our clients an approach tailored to their needs, based on our own immersion and research into their industry.
We make it our mission to understand your audience, so we know we’re committing our team to producing the best quality leads for your business.
Join an array of FCA-regulated financial partners utilising our services to help their businesses go from strength to strength.
Why financial advisors need lead generation
There’s no point in having amazing financial services and an aesthetically pleasing, user-friendly website if no one knows about them. And that’s exactly why financial advisors need to utilise an effective lead generation strategy…
Client acquisition
The simplest but valid reason why financial advisors need lead generation is because it helps to increase client acquisition. As a lead generation strategy helps attract the right audience for your business, it will help identify and engage with prospects who might need financial services. Ultimately, growing your client portfolio
Target the right people
As previously mentioned, using a lead generation strategy helps to put you in front of the right audience. This is because it refines your prospects into those that are likely to convert – so you waste less time on marketing to individuals who have less chance of becoming a client with your financial business.
Consistent marketing builds trust
As a planned and targeted strategy, lead generation is a great way to build trust with your prospects, as it utilises consistent and frequent engagement. This helps to position you and your business as a key figure in your industry, boosting your authority as a thought leader and ultimately, increasing your credibility.
Lead generation challenges: the obstacles you might have faced with other agencies
If you’ve worked with an agency specialising in lead generation before, you might have encountered some of the below challenges when working with them:
Lack of strategy
Agencies you’ve previously worked with might have had a lack of strategy when it came to your lead generation. For example, this might look like the agency lacking determined approaches, making random inquiries to you, and failing to identify and target qualified prospects. As a result, you might notice inconsistent client acquisition and difficulty understanding your position within your market.
They use a one-size-fits-all approach
Another drawback you might have faced when working with a lead generation previously is that they might have used a one-size-fits-all approach. For example, they might fail to tailor their strategy to your financial business’s specific offering and focus on the wrong types of lead generation. Ultimately, this might mean they waste time targeting low-quality leads instead of relevant prospects.
Time-consuming process
If you work with a lead generation agency and they have a lack of strategy with random processes that aren’t personalised to your brand’s needs, it will likely take a lot longer to see results for your business. What’s more, it might take up more of your valuable time as the agency might need more guidance than an agency with an established strategy would.
Why choose StraightIn as your lead generation service provider?
There are several reasons why our clients have chosen us to be their lead generation service provider, including:
Automation-free, personalised strategies
At StraightIn, we know that using automation can make small, tiring tasks much simpler to achieve. But on LinkedIn, this can be heavily penalised. In fact, if the platform catches users utilising automation, it can ban them from accessing their profiles. That’s why StraightIn is proud to say we’re an agency that’s completely automation-free. All of our lead generation strategies are created, managed and monitored by our experts.
Worldwide reach, personable service
Manchester might be our flagship office, but we have clients all over the world, as well as offices in Singapore and Chicago. No matter where our clients are located, we can provide them with a lead generation strategy tailored to them and their requirements. What’s more, we still offer the care and attention of a smaller agency – so you can appreciate the best of both worlds.
Dedicated account managers
When a client signs on to work with us, we get to work assigning the right people from our team to help their business. This means you have access to a dedicated account manager from day one, who will listen to your current challenges and come up with a solution involving lead generation to solve them.
How StraightIn guarantees high-quality leads
So, just how does StraightIn guarantee high-quality leads? Well, it involves several steps, such as:
- Compliance with FCA regulations: We make it a priority to comply with FCA regulations within the strategies we create for financial businesses – so you can rest assured.
- Nurturing new leads, as well as old ones: As part of our approach, we ensure that we target new prospects, as well as nurturing/re-engaging with old ones – so there’s a higher chance of conversion.
- Expert conversion management: We ensure our conversations with prospects are strategically aimed at encouraging them to pursue further contact with your business.
Interested? Here’s what our clients think of our financial lead gen services…
“This is an extremely professional group of people to work with! The team worked very closely with us and was super fast in responding to any inquiry we had. They achieved well over what we expected in getting new connections on our LinkedIn profile”
“At first I was skeptical: could a service team, sitting in a different country, take over my identity and handle my communication at LinkedIn? Wouldn’t it be against my values to have someone else pretend to be me and communicate with my contacts? Meanwhile, I am happy to have tried this. The team at StraightIn are not strangers taking over my account. They are more like a personal assistant acting on my behalf, always staying close to me, helping me handle my communication and never forgetting to double check whenever in doubt what to answer”
“The StraightIn team has been straight-up brilliant. Within a few days of my first call with my account manager, the leads started to come in. Thereafter, I have had the agreed reports, reviews, and prompts to keep the momentum going. The numbers we agree for conversations and meetings are consistently achieved”
Read our 4- and 5-star Trustpilot reviews to find out more about our level of client satisfaction…
What are the pros of using a lead generation service?
Using a lead generation service such as the one StraightIn provides can be especially beneficial to your business, for example, it provides:
Access to advanced tools and vast expertise
When you use a lead generation service, you’ll be able to access the best, top-of-the-range tools, as well as an abundance of expertise at the hands of people who’ve been producing lead generation strategies for a variety of businesses.
Ultimately, it will help you get your business in front of the right people, understand how to engage high-quality prospects, and increase your overall brand awareness – without you having to lift a finger. So you can do what you do best – run your business.
A high return on investment
Lead generation is a cost-effective form of marketing that promises a high return on investment. This is because it refines your strategy to focus just on the highest-quality leads.
This means that instead of casting the net out wide and hoping some leads will stick, you can actually target ones that are likely to take an interest in your business and convert.
Increased conversion rate and sales
As your lead generation strategy concentrates on only targeting individuals who are predicted to purchase your products/services, you’ll likely have a higher rate of conversion with prospects.
As a result, this means you could see an uptake in sales and customers.
See lead generation success with help from StraightIn’s experts
Grow your list of high-quality leads and boost conversions with a lead generation strategy that gets results from StraightIn.
Our team of experts is no stranger to immersion within an unknown industry – it’s exactly how we achieve the desired results for our clients. With our extensive knowledge of LinkedIn lead generation, paired with our commitment to offer you an unparalleled service, we’ll help you grow your business and stand out in a crowded market within no time.
Our services include Outreach Marketing, LinkedIn Advertising, and Personal Branding. Contact us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.
Lead generation for financial advisors: FAQs
Why integrate leads with CRM systems?
Integrating lead generation with CRM systems is essential to keeping customer information in one place; helping to enable more efficient management. As you’re able to track interactions and communications with prospects – as well as monitor data in real-time – you can streamline the entire sales process, from the first lead capture to the final purchase.
This can help you better understand what has engaged your prospect, and what specific technique has encouraged them to convert. With a CRM system, you can also focus your attention on leads that are of higher quality (by seeing their levels of engagement and interaction rates).
What is the best form of lead generation for financial advisors?
For financial advisors, the best form of lead generation is a combination of several forms of marketing, such as:
- Content marketing: So you can showcase your expertise and boost your credibility
- Consistent social media marketing: So you can maintain a consistent online presence
- Targeted email campaigns: So you can send relevant email newsletters to prospects with valuable information
At StraightIn, we conduct thorough research into your industry to understand what lead generation approach is the best. Typically, this is a combination of all our services.
