Lead Generation for Lawyers

No matter what type of law you practice, your clients are essential to your success. But without the right lead generation strategy, how do you plan to identify prospects, engage with them, and ultimately encourage them to convert?

That’s why working with the experts at StraightIn is the best step for your law firm.

Our LinkedIn lead generation strategies have helped a vast number of law firms streamline growth and achieve their goals over the last few years – and we’re here to help you too. No matter what you’re looking for, higher-quality leads, conversions, clicks, or simply just traffic to your website – we’re a leading LinkedIn lead generation agency that your law firm can rely on…

Why your law firm needs Linkedin lead generation. tailored connections

LinkedIn lead generation can offer several benefits to your law firm. If you use it as part of your next marketing strategy, you might notice:

Improved client acquisition

Our legal lead generation strategies are crafted with the purpose of engaging prospects, so when you work with us, you’ll likely see a brighter client pipeline, which could bring further recognition, growth, and success for your firm.

Better relationship building

Building and upholding customer relationships is the key to developing loyalty amongst your customer base. On LinkedIn, you could achieve this through communication via InMail, or through ads that address your customers’ problems and provide solutions. Relationship building is part and parcel of lead generation, so you’ll find that your customers develop more respect and trust for your brand when you use your own strategy.

A competitive edge

A lead generation strategy on LinkedIn helps to offer a competitive edge for your law firm. As part of the strategy, we’ll help you identify and attract leads before your competitors even recognise them as prospects. Ultimately, this allows you to build a rapport with these prospects quicker and ultimately position yourself at the forefront of their minds.

Don’t believe us? See what our clients have to say

Every lead generation agency promises that its services are the best. But the real test is what their previous and current clients have to say about their work and the way they operate…

At StraightIn, we’re proud to have over 100 4- and 5-star Trustpilot reviews, with our clients praising our effective communication skills and ability to get the results they need. It’s just one of the reasons why our clients turn to us whenever they need a lead generation strategy that drives traffic, prospects, and ultimately, conversions.

Why partner with a B2B lead generation agency?

When it comes to growing your business, partnering with a B2B lead generation company can make your life simpler in a number of ways. Some of these benefits include:

More time to spend on the important activities

Working with a B2B lead generation for your software company gives you the freedom to put your energy elsewhere in the business – and leave the prospect pipeline to our team, who go above and beyond to ensure we meet and exceed your expectations.

Access to unparalleled advice from seasoned experts

No one wants to create a lead generation strategy without having had prior experience. That’s why, when you work with a B2B lead generation agency like StraightIn, you have access to our team of experts who know exactly how to create, adapt, and tailor your strategy to ensure it achieves the success your business deserves.

Increase your competitive edge

Lead generation is essential to any business’s success nowadays. So, if you partner with a lead generation agency, you can rest assured you’re doing everything you can to match your competitors and create a strategy that helps you to stand out as an industry leader. 

How does lead generation for IT companies work?

So, just how does a lead generation strategy for software companies work? Check out our tried, tested, and successful process below:

Listen, understand, and identify your goals

First and foremost, we take time to listen to you. We dive into everything related to your business, putting ourselves in your shoes to understand what goals you want to achieve. It’s how we establish the mechanics of your strategy, so we can drive the results you want.

Awareness and attraction

The awareness and attraction stage encompasses any time spent or strategy created to engage with leads through networking, social media marketing, and content marketing, so you can make them aware of your business and understand how you can attract them.

Launching our lead generation campaign

Once the above is complete, we can finally launch your lead generation campaign. We’ll get to work with the activities we’ve established, and give you updates as the campaign progresses.

Time to measure and report

As the campaign continues, we’ll monitor it in real time. This way, we can understand what’s working and what needs improvement. Once the campaign ends, we’ll provide a full report of our activities so we can avoid any shortcomings and replicate success ahead of the next one.

Get started and speak to one of our B2B lead generation experts today

Our lead generation experts are ready and waiting to help you work on your next LinkedIn strategy. Whether your business operates on a small scale or has experienced exceptional company growth, when StraightIn manages your lead generation, we’ll drive tangible results for your business sooner rather than later.

Contact us today to find out more about how we can help you. Call 0161 518 4740 or email grow@straight-in.co.uk.

Software company lead generation: FAQs

What are the most effective lead generation channels for software companies on LinkedIn?

The most effective lead generation channels on LinkedIn are:

  • Paid advertising: With LinkedIn advertising, you can target specific audiences, so you can showcase your products/services in front of a demographic that’s likely to convert. You can customise your ads by format and design – helping you to craft something that engages your audience.
  • Content marketing: Your industry insights and opinions are more valuable than you’ll ever know. And utilising them on LinkedIn is just one way to engage your prospects and position yourself as an industry leader.
  • Social media posts: Consistent social posting helps keep your brand at the forefront of your audience’s mind, whilst also reminding them of significant news about your business that could encourage them to interact.

What’s the difference between inbound and outbound lead generation?

Inbound and outbound leads have one main difference. Outbound leads are generated from dedicated marketing efforts with the purpose of driving conversions and sales as soon as possible. For example, this could take the form of phone or email marketing.

On the other hand, inbound marketing refers to strategic marketing processes that have been carefully crafted and considered to increase the chance of leads and conversions.