Lead Generation Companies For Small Businesses
Success starts here for your small business with a strategy from StraightIn…
As an experienced lead generation agency with an abundance of client successes under our belts, we know what it takes to help your small business soar, no matter your services, products, or industry. Ultimately, we’re one of the top lead generation companies for small businesses.
At the hands of our experts, we’ll take you from strength to strength, using our knowledge and varied experience.
Why your small business needs a lead generation company
Many company owners could be interested in your small business, but how will they know if you don’t position yourself in front of them?
Well, that’s exactly where a lead generation company such as StraightIn can help. With a strategy from us, you’ll:
Target the right audience
Lead generation is often an applauded LinkedIn advertising and marketing strategy because it helps to position your business in front of the right audience. This is particularly essential to small businesses because you’ll have less time and resources to waste on ineffective prospecting.
When your brand is visible to your target demographic, they’ll have more chances of interacting and engaging with you – ultimately, considering you on their purchase journey.
See increased success and growth
When your business is put in front of the right audience, this will help you to see an increase in success and growth.
This is because you’re actively engaging with people who are more likely to be interested in your products/services and buying them.
Save time
As a small business, you might have limited resources and staff available to help you craft a marketing strategy. Even if you do have the staff, it’s likely you’ll want them to spend time on providing an excellent product/service within your business. That’s why lead generation services can also help you save time in the long run.
This is because you won’t need to devote any of your precious hours and minutes to cultivating a marketing strategy – you can leave it in the hands of people who can do it best.
Challenges you’ve faced with lead generation companies – and why StraightIn is different
If you’ve worked with a lead generation company before, but seen little-to-no success, it might be down to several reasons, including:
Overpromising results
If you’ve worked with a lead generation agency before, you might have struggled to receive full transparency. For example, an agency might have overpromised the results your business is likely to achieve – leading you to have an unclear view of what growth lead generation can actually provide.
Poor communication
Another drawback you might have faced as part of working with a B2B lead generation agency is that there might have been a lack of communication. For example, the agency you worked with might have failed to communicate the challenges they’ve faced in attracting leads – leaving you in the dark about how successful they’ve actually been.
Outdated strategies
Some agencies have trouble developing in accordance with the present. Meaning their strategies might fail to adapt to the needs of your target audience. For example, they might use the wrong types of LinkedIn ads and ultimately target the wrong prospects/or those who are less likely to convert.
How you’ll know you’ve found the right lead generation company
Finding the right lead generation company will be apparent when they show a demonstrative approach to producing high-quality leads for your business. For example,
They avoid excessive jargon
If you’re not a marketing expert, talking to those in lead generation can often be confusing – especially if they use copious amounts of unnecessary jargon. That’s why when you work with StraightIn, we make it our business to be as clear as possible – so you can get the guidance you need in a way that makes sense.
They tell you about their successes and their losses
Some agencies will be keen to tell you about their successes, but not the drawbacks they might face with your campaigns. But at StraightIn, we know that honesty is the best policy. Moreover, if we do encounter any challenges within your campaigns, we’ll learn from them and adapt our approach accordingly.
They don’t use a ‘one-size-fits-all’ approach
A good lead generation strategy is tailor-made to suit your business. Agencies that use a blanket approach for every client they work with will struggle to get the best results for them. At StraightIn, we personalise our strategies and outreach campaigns to suit your specific set of needs – so you have the best possible chance of increasing conversions and therefore, sales.
How StraightIn measures your lead generation campaigns
There’s no point in creating a lead generation strategy if you don’t accurately measure the results, so you can understand what works and what doesn’t. For example, StraightIn focuses on the following objectives when conducting a lead generation campaign for our clients:
Website visits
Put simply, we monitor which prospects click on your ad and visit your desired webpage. This helps us to better understand what has engaged them – and what may not have worked. Following this, we’ll update our approach to match these results.
Website conversions
We use a purpose-built landing page and conversion tracking to guide your campaign performance. This works especially if you’re encouraging your target to sign up for a webinar, free trial, or even a call.
Engagement and visibility
Similarly, we keep an eye on what keeps prospects on LinkedIn and drives their engagement – such as liking content, following your page, or commenting on posts. This way, we can understand what content marketing boosts your brand’s visibility and credibility.
Client testimonials and success stories
“I have been working with StraightIn for about a year now and have found their service to be great. The LinkedIn outreach is good, but for me, the extra value is the supporting content creation. We have two key objectives – grow our network and provide highly relevant content to support new business development – and improve our sales conversions. StraightIn are an important part of this”
“Working with StraightIn was an absolute pleasure. From start to finish, the team provided exceptional service. Their expertise in the field was evident as they took the time to understand our business goals and created a customized strategy that aligned with our needs. Communication was always timely, clear, and concise, and the team was always available to answer any questions or concerns we had”
“The team at StraightIn has been super to work with from my initial interaction to now as they run my LinkedIn business development efforts. I’m very satisfied with the results – which include an expanded pipeline of leads. And, I’ve been impressed with all of the professionals who have run my engagement as they are very responsive, quick and thorough. They provide expertise and also listen to my perspective as they adapt my campaign”
Read our 4- and 5-star Trustpilot reviews to find out more about our level of client satisfaction…
Find out more about StraightIn’s highly-rated LinkedIn generation services
Help your small business go from strength to strength with StraightIn’s highly-rated lead generation service.
When you work with us, we’ll immerse ourselves in your industry, helping to understand exactly what makes your audience tick and how we can best engage them. Using our vast expertise, varied backgrounds in LinkedIn marketing, and dedication to providing you with the best possible service, we’ll help your business stand out in no time.
Our services include Outreach Marketing, LinkedIn Advertising,Content Marketing, and Personal Branding. Contact us today to find out more about how we can help you. Call 0161 518 4740, or email grow@straight-in.co.uk.
Lead generation for small businesses: FAQs
Is cold calling an effective form of lead generation?
Cold calling can still be used as a form of lead generation, but since digital advancements have occurred in the last few decades, it’s not the most effective strategy you can utilise. It requires extensive skill and research – all of which can become pointless if it still results in low conversions for your small business.
Meanwhile, a LinkedIn lead generation strategy has much more promising results. This is because you can directly connect with those who are high-quality leads and engage with them much quicker – in a smoother form of communication that prospects can appreciate.
Should I have to pay for leads?
Whilst you can objectively pay for leads, it’s not the best way of engaging meaningfully with prospects. In fact, it can actually offer a poor return on investment, as the leads you gain might not even convert.
It’s better to take an authentic approach to lead generation, using in-depth research and an understanding of the challenges your audience faces – so you can step into their shoes and better appreciate how your products/services can help them.
