LinkedIn is a great platform for expanding your professional network, connecting with key industry figures, and even finding jobs for those looking for a new step in their career. If your profile is optimised and highlights the key products/services of your business, whilst portraying your brand’s persona, you might be interested in linking to it on your company website. But to do so, you first need to find your LinkedIn URL.

As a LinkedIn marketing agency, we help our clients optimise their profiles in the best ways. In our blog below, we highlight what is your LinkedIn URL, how you can change it, and the benefits of doing so.

What is a LinkedIn URL?

Put simply, a LinkedIn URL, also known as a web address, is a specific web page that refers to a unique resource within the internet. When you enter the URL into your browser, it will open up the webpage that is associated with this address.

Likewise, a LinkedIn URL has a similar function. It is a specific and unique web address pertaining only to your profile and where it is located on the web. A LinkedIn URL can be changed or modified to help you optimise it.

How to find your LinkedIn URL

If you’re looking to find your LinkedIn profile URL so you can share it with another, there are two main ways you can do so, including:

View your own profile

The first and simplest way (especially if you’re using a desktop) is to visit your own LinkedIn profile and copy and paste the URL displayed in your browser. If you’re a company, it might look like ‘linkedin.com/company/yourcompanyname‘. To view your profile, click on the me icon under your profile picture, then click View profile.

Use Profile Editing settings

Another way to find your LinkedIn profile URL is to go into your Profile Editing Settings. To do so, visit your own profile page and on the right sidebar, find the ‘edit public profile and URL’. Here, you’ll be able to edit your profile information, including your URL. You’ll see an option to ‘edit your custom URL’ on the right sidebar, which is where you can copy it.

Google it

You can also find your LinkedIn URL on Google. Simply search your name and ‘LinkedIn profile’ and Google will show you your profile as the top search result. It will most likely look something like this:

straightin google linkedin url

How to find your LinkedIn URL on your mobile

To find your LinkedIn URL on your mobile, simply open the LinkedIn app. Once you’ve opened the LinkedIn app, log into your profile (if you haven’t already).

Then, tap your profile photo – this will present you with the option to ‘view profile’. Click the ‘more’ icon next to the ‘add section’ button. Afterward, click contact info, and under your ‘Profile’ section you will be able to locate your URL. 

This method applies to both IOS and Android devices.

Why shorten my LinkedIn URL?

If you choose to change your LinkedIn URL, it’s best to shorten it so it’s easier to remember and increases the readability of it. Doing so can provide other advantages, such as:

Optimised for Google

Short and simple URLs always win when it comes to Google’s algorithm, and ensuring your URL is simplistic without added jargon can help you top Google search results. For example, if you’re a marketing agency in Manchester, you might want to include that and your company name in your URL – so it appears when people search for this term.

Convenient for employers/customers/clients

A shorter URL is also more convenient for clients/customers/prospective employers to remember. What’s more, if you link it on your company website or CV, it will make it stand out if it has been customised.

Shows you care

Finally, shortening your LinkedIn URL is a simple way to show you care. As it is more aesthetically pleasing, it shows you have put an effort into optimising your LinkedIn profile, and allows you to stand out against others – particularly when it comes to recruitment.

Optimise your LinkedIn profile with help from StraightIn’s team of experts

Optimising your LinkedIn profile is made easier with guidance from the experts at StraightIn.

Whether you’re a large or small business, in a niche industry or a competitive sector, we can help you drive conversions, increase organic traffic to your website, and get in front of people who can positively impact your business’s growth.

We offer a number of services, including Outreach Marketing, LinkedIn Advertising, Content Marketing, and Personal Branding. Contact us today to find out more about how our guidance can aid your LinkedIn marketing strategy. Call 0161 518 4740, or email grow@straight-in.co.uk.